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inRiver designs and develops software that makes it easier, faster, and more cost-efficient to produce high-quality product information. The Company helps product-selling companies greet their customers with perfect product information, designing a unified customer shopping experience across sales channels. inRiver has delivered PIM-solutions to European and international product-selling companies. Its clients own major brands in retail, fashion, wholesale and manufacturing, and distribute their product information over thousands of websites and web shops, printed catalogs and personalised marketing, in-store information and much more. 
HQMalmö, SE
Employee Ratings4.1

Latest Updates

Employees (est.) (Feb 2021)131(+5%)
Cybersecurity ratingDMore

Key People/Management at InRiver

Helena Gynnerstedt

Helena Gynnerstedt

Vice President of People
Thomas Zanzinger

Thomas Zanzinger

Chief Executive Officer and Chief Sales Officer
Maria Bolmstedt

Maria Bolmstedt

Vice President, Services
Göran Hanshammar

Göran Hanshammar

Chief Technology Officer
Johan Boström

Johan Boström

Co-Founder and Chief Product Officer
Katja Dömer

Katja Dömer

Chief Marketing Officer
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InRiver Office Locations

InRiver has offices in Malmö, Stockholm, Chicago, Palo Alto and in 5 other locations
Malmö, SE (HQ)
Södra Tullgatan 4
Stockholm, SE
Mäster Samuelsgatan 36
Stuttgart, DE
Ostendstraße 110
Amsterdam, NL
Bos en Lommerplein 270-300
Ataşehir, TR
15 Işıklar Cd.
London, GB
St James House, Kensington
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InRiver Financials and Metrics

Summary Metrics

Founding Date


InRiver total Funding

$56.7 m

InRiver latest funding size

$32 m

Time since last funding

4 months ago

InRiver investors

InRiver's latest funding round in November 2020 was reported to be $32 m. In total, InRiver has raised $56.7 m
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InRiver Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

InRiver Online and Social Media Presence

Embed Graph

InRiver Blogs

6 Ways to Maximize Conversions on Your E-Commerce Pages

Optimize images to CTAs to improve conversions

Building Better B2B Journeys in Manufacturing

The B2B landscape has changed forever and the growth of digital commerce has accelerated major shifts across verticals and industries.

A Brand’s Guide to Digital Shelf Analytics

Learn how Digital Shelf Analytics can provide you with actionable insights you need to quickly make the right adjustments at the right time, on the right channel.

PIM for Fashion

Are you ready to embrace the limitless possibilities of digital commerce and turn your product information into a strategic asset?

Stocking the Storeroom or Storefront? Where CMOs Should Focus for E-Commerce Success

Open the digital front door and focus on both to optimize revenues online

Knowit Pulse – Litium + inRiver Connector

The Litium Connector for inRiver from Knowit will allow you to organize your product data across systems and sync Litium with the inRiver cloud.
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InRiver Frequently Asked Questions

  • When was InRiver founded?

    InRiver was founded in 2007.

  • Who are InRiver key executives?

    InRiver's key executives are Helena Gynnerstedt, Thomas Zanzinger and Maria Bolmstedt.

  • How many employees does InRiver have?

    InRiver has 131 employees.

  • Who are InRiver competitors?

    Competitors of InRiver include Korea Research Institute of Standards and Science, One Wave and Shandong Luyitong Intelligent Electric.

  • Where is InRiver headquarters?

    InRiver headquarters is located at Södra Tullgatan 4, Malmö.

  • Where are InRiver offices?

    InRiver has offices in Malmö, Stockholm, Chicago, Palo Alto and in 5 other locations.

  • How many offices does InRiver have?

    InRiver has 9 offices.