Inkitt is the first reader-powered book publisher, offering an online community for talented authors and book lovers. Inkitt uses a computer algorithm to predict book success based on reader behaviour. Inkitt’s algorithms try to predict a novel's success based on the behaviour of online readers. Inkitt aims to place promising novels under contract and pitch them to A-list publishers, such as, Penguin Random House, Simon & Schuster and HarperCollins. Inkitt runs contests for writers where the winner gets published. Winners are determined by reader engagement and user votes.