Ininal provides prepaid shopping cards, enabling customers to avail discounts in businesses and internet sites with the co-operation of EKart, MasterCard, Provus and ING Bank. The Company is focused on mass payment, ecommerce merchant ecosystem and retail distribution model. It also established its own PCI DSS compliant IT infrastructure, migrating some services from MasterCard to Ininal infrastructure in order to gain speed and elasticity for further product developments and new business lines.