InfoScout

Have you ever wondered who eats Spam? Or how about whether or not those new flavors of Red Bull actually get more people to buy Red Bull versus just giving existing Red Bull drinkers more flavors to choose from? Wish you knew why people pay more for Calvin Klein shirts than Ralph Lauren? And has Best Buy really turned into Amazon's showroom?

You're not alone. Those brands & retailers wonder about those questions and thousands more that InfoScout is uniquely positioned to answer. Thanks to more than 1-million users of our Receipt Hog, Shoparoo, ReceiptBin and Out of Milk apps, InfoScout captures more information about American's shopping patterns across all retailers than any other company. We do this by incentivizing app users to snap pictures of their shopping receipts and answer related surveys to understand the 'why behind the buy'. Our use of computer vision, crowdsourcing & big data analytics allow us to extract insights at a scale and depth never before possible for clients like Procter & Gamble, Anheuser-Busch InBev, Unilever & PepsiCo.
Type
Private
HQ
San Francisco, US
Founded
2011
Employees
94 (est)+2%

Key People at InfoScout

Jared Schrieber

Jared Schrieber

Co-Founder & CEO
Jon Brelig

Jon Brelig

Co-Founder & CTO

InfoScout Locations

San Francisco, US

InfoScout Metrics

InfoScout Summary

Founding Date

2011

Total Funding

$21.4 M

Latest funding size

$16 M

Time since last funding

over 2 years

Investors

InfoScout Company Life