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Influitive helps business-to-business companies capture customer enthusiasm and use it to turbocharge marketing and sales efforts for more rapid and profitable revenue growth. Through The Company's AdvocateHub platform, B2B marketers can generate more of the referral leads, customer references, social buzz, success stories and product reviews that are crucial to reaching buyers who rely increasingly on recommendations from knowledgeable peers.
HQToronto, CA
Employee Ratings4.5
Overall CultureC+

Latest Updates

Employees (est.) (Jul 2021)120(+5%)
Cybersecurity ratingBMore

Key People/Management at Influitive

Dan McCall

Dan McCall

Chief Executive Officer
Tanya Woit

Tanya Woit

Vice President of People Operations
Dan Cote

Dan Cote

Chief Marketing Officer
Herman Chan

Herman Chan

SVP Engineering and Support
Rob Merklinger

Rob Merklinger

Senior Vice President of Sales
Puneet Arora

Puneet Arora

Vice President of Finance
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Influitive Office Locations

Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco
Toronto, CA (HQ)
111 Peter St Unit 403
Halifax, CA
2403 Clifton St
Palo Alto, CA, US
137 Forest Ave
San Francisco, CA, US
655 Montgomery St 7th floor, San Francisco
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Influitive Financials and Metrics

Summary Metrics

Founding Date


Influitive total Funding

$49.8 m

Influitive latest funding size

$8.2 m

Time since last funding

5 years ago

Influitive investors

Influitive's latest funding round in March 2016 was reported to be $8.2 m. In total, Influitive has raised $49.8 m
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Influitive Operating Metrics

Influitive's Enterprise Customers was reported to be 300 in Oct, 2016.
Y, 2014Jul, 2015Y, 2015Oct, 2016Jun, 2018

Enterprise Customers


Advocates Engaging Through Platform Every Month

20 k

Technology Partners



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Influitive Acquisitions / Subsidiaries

Company NameDateDeal Size
TriggerFoxMarch 22, 2016
Ironark SoftwareMarch 02, 2016

Influitive Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Influitive Online and Social Media Presence

Embed Graph

Influitive Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Influitive Blogs

Influitive’s Key Customer Advocacy Insights: June 2021

The sun is shining and June customer programs were beaming with new campaigns, valuable discussions and over 16,000 new program members. With it came significant growth in reviews, references and nearly $17 million in generated ROI.  Read on to dig into June’s data and customer examples.  Recruitmen…

How Netchex Digitized and Prioritized Virtual Events for its Sponsors

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.  Powered by…

Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. Without a customer-first approach, relationships will fizzle out, and the program will lack the long-term …

Q&A: How Cisco Creates Customer-Generated Content at Scale

In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand. Last wee…

Influitive’s Key Customer Advocacy Insights: May 2021

May flowers brought new campaigns, valuable discussions and over 16,000 new members to customers’ programs. With it came significant growth in social engagement, referral activity and nearly $14 million in generated ROI.  Read on to dig into May’s data and customer examples.  Recruitment and Engagem…

Customer Advocacy is a Two-Way Street

You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. Half a drink through and you […
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Influitive Frequently Asked Questions

  • When was Influitive founded?

    Influitive was founded in 2010.

  • Who are Influitive key executives?

    Influitive's key executives are Dan McCall, Tanya Woit and Dan Cote.

  • How many employees does Influitive have?

    Influitive has 120 employees.

  • Who are Influitive competitors?

    Competitors of Influitive include Crowdly, Amplifinity and Zuberance.

  • Where is Influitive headquarters?

    Influitive headquarters is located at 111 Peter St Unit 403, Toronto.

  • Where are Influitive offices?

    Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco.

  • How many offices does Influitive have?

    Influitive has 4 offices.