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Influitive helps business-to-business companies capture customer enthusiasm and use it to turbocharge marketing and sales efforts for more rapid and profitable revenue growth. Through The Company's AdvocateHub platform, B2B marketers can generate more of the referral leads, customer references, social buzz, success stories and product reviews that are crucial to reaching buyers who rely increasingly on recommendations from knowledgeable peers.
HQToronto, CA
Employee Ratings4.5
Overall CultureC

Latest Updates

Employees (est.) (Apr 2021)118(+4%)
Cybersecurity ratingBMore

Key People/Management at Influitive

Dan McCall

Dan McCall

Chief Executive Officer
Tanya Woit

Tanya Woit

Vice President of People Operations
Dan Cote

Dan Cote

Chief Marketing Officer
Herman Chan

Herman Chan

SVP Engineering and Support
Rob Merklinger

Rob Merklinger

Senior Vice President of Sales
Puneet Arora

Puneet Arora

Vice President of Finance
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Influitive Office Locations

Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco
Toronto, CA (HQ)
111 Peter St Unit 403
Halifax, CA
2403 Clifton St
Palo Alto, CA, US
137 Forest Ave
San Francisco, CA, US
655 Montgomery St 7th floor, San Francisco
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Influitive Financials and Metrics

Summary Metrics

Founding Date


Influitive total Funding

$49.8 m

Influitive latest funding size

$8.2 m

Time since last funding

5 years ago

Influitive investors

Influitive's latest funding round in March 2016 was reported to be $8.2 m. In total, Influitive has raised $49.8 m
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Influitive Operating Metrics

Influitive's Enterprise Customers was reported to be 300 in Oct, 2016.
Y, 2014Jul, 2015Y, 2015Oct, 2016Jun, 2018

Enterprise Customers


Advocates Engaging Through Platform Every Month

20 k

Technology Partners



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Influitive Acquisitions / Subsidiaries

Company NameDateDeal Size
TriggerFoxMarch 22, 2016
Ironark SoftwareMarch 02, 2016

Influitive Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Influitive Online and Social Media Presence

Embed Graph

Influitive Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Influitive Blogs

Influitive’s Key Customer Advocacy Insights: March 2021

Spring has sprung and our customers’ programs continue to deliver creative campaigns, innovative recruitment strategies and buzzing community discussions this past month. We’re proud to share significant growth in the 3R’s (referrals, references and reviews) along with social share activity and near…

What’s a Customer Marketing Summit Without Influitive Customers?

Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer marketing and advocacy is more important…

Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done

Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. With customers spanning 5+ languages throughout Asia, EMEA, Latin America, and North America, SAS was faced with this uni…

From Content Creation to ROI: A Day in the Life of a Customer Marketer

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!  CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been …

How Improv Comedy Has Made Me a Better Community Manager

When I tell colleagues that I perform improv comedy,  I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You m…

See Customer Advocacy Through the Eyes of your Customers with Lenses

Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty. Giving customers granular control has always been a priority for Influitive; it’s why we’v…
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Influitive Frequently Asked Questions

  • When was Influitive founded?

    Influitive was founded in 2010.

  • Who are Influitive key executives?

    Influitive's key executives are Dan McCall, Tanya Woit and Dan Cote.

  • How many employees does Influitive have?

    Influitive has 118 employees.

  • Who are Influitive competitors?

    Competitors of Influitive include Crowdly, Amplifinity and Zuberance.

  • Where is Influitive headquarters?

    Influitive headquarters is located at 111 Peter St Unit 403, Toronto.

  • Where are Influitive offices?

    Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco.

  • How many offices does Influitive have?

    Influitive has 4 offices.