OverviewSuggest Edit

Influitive helps business-to-business companies capture customer enthusiasm and use it to turbocharge marketing and sales efforts for more rapid and profitable revenue growth. Through The Company's AdvocateHub platform, B2B marketers can generate more of the referral leads, customer references, social buzz, success stories and product reviews that are crucial to reaching buyers who rely increasingly on recommendations from knowledgeable peers.
HQToronto, CA
Employee Ratings4.6

Latest Updates

Employees (est.) (Oct 2020)103
Cybersecurity ratingBMore

Key People/Management at Influitive

Dan McCall

Dan McCall

Chief Executive Officer
Tanya Woit

Tanya Woit

Vice President of People Operations
Dan Cote

Dan Cote

Chief Marketing Officer
Herman Chan

Herman Chan

SVP Engineering and Support
Rob Merklinger

Rob Merklinger

Senior Vice President of Sales
Puneet Arora

Puneet Arora

Vice President of Finance
Show more

Influitive Office Locations

Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco
Toronto, CA (HQ)
111 Peter St
Halifax, CA
2403 Clifton St
Palo Alto, US
137 Forest Ave
San Francisco, US
655 Montgomery St 7th floor, San Francisco
Show all (4)

Influitive Financials and Metrics

Summary Metrics

Influitive's latest funding round in March 2016 was reported to be $8.2 m. In total, Influitive has raised $49.8 m
Show all financial metrics

Influitive Operating Metrics

Influitive's Enterprise Customers was reported to be 300 in Oct, 2016.
Y, 2014Jul, 2015Y, 2015Oct, 2016Jun, 2018

Enterprise Customers

100 250 200 300

Advocates Engaging Through Platform Every Month

20 k

Technology Partners



Show all operating metrics

Influitive Acquisitions / Subsidiaries

Company NameDateDeal Size
TriggerFoxMarch 22, 2016
Ironark SoftwareMarch 02, 2016

Influitive Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Influitive Online and Social Media Presence

Embed Graph

Influitive Blogs

How to launch a successful customer advocacy program

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers.  But creating and launching a strong advocacy program can’t b…

The Power of Customer Advocacy in Unprecedented Times

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over t…

Virtual Prospecting: Meeting Buyer’s Evolving Expectations

While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences p…

Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine

Why can’t a customer advocacy platform be used to drive engagement with prospects?  That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generat…

Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. Looking back, here are a few key learnings that every customer engagement…

Recent Updates to the Influitive Platform

We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in. Custom Profile Fields Personalization is critical for your customers to feel as though their experience is i…
Show more

Influitive Frequently Asked Questions

  • When was Influitive founded?

    Influitive was founded in 2010.

  • Who are Influitive key executives?

    Influitive's key executives are Dan McCall, Tanya Woit and Dan Cote.

  • How many employees does Influitive have?

    Influitive has 103 employees.

  • Who are Influitive competitors?

    Competitors of Influitive include Crowdly, Amplifinity and Zuberance.

  • Where is Influitive headquarters?

    Influitive headquarters is located at 111 Peter St, Toronto.

  • Where are Influitive offices?

    Influitive has offices in Toronto, Halifax, Palo Alto and San Francisco.

  • How many offices does Influitive have?

    Influitive has 4 offices.