InContext Solutions

InContext Solutions is the global leader in scalable web-based virtual reality shopper and retail solutions, dedicated to providing decision-critical insights powered by 3D virtual shopping simulations. The Company provides a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. With custom virtual reality research and ShopperMX—the first cloud-based virtual reality simulation and shopper insights platform that enables users to create and manipulate 3D simulations of shopper experiences and retail environments—InContext Solutions provides the data and insights needed to make faster, smarter and more profitable business decisions.

Company Growth (employees)
Chicago, US
Size (employees)
86 (est)+4%
InContext Solutions was founded in 2009 and is headquartered in Chicago, US

Key People at InContext Solutions

Mark Hardy

Mark Hardy

CEO and Vice Chairman
Rich Scamehorn

Rich Scamehorn

Co-Founder & Chief Research Officer
Tracey Wiedmeyer

Tracey Wiedmeyer

Co-Founder & Chief Technology Officer

InContext Solutions Office Locations

InContext Solutions has offices in Chicago, Richmond, Summit, New Brighton and in 4 other locations
Chicago, US (HQ)
600 300 W Adams St
Milwaukee, US
120 N Milwaukee St
New Brighton, US
200 550 Main St
Summit, US
86 Summit Ave
Richmond, GB
Kew Rd
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InContext Solutions Data and Metrics

Summary Metrics

Founding Date


Total Funding

$57.7 m

Latest funding size

$15.2 m

Time since last funding

11 months


InContext Solutions's latest funding round in October 2016 was reported to be $15.2 m. In total, InContext Solutions has raised $57.7 m

Traffic Overview of InContext Solutions

InContext Solutions Online and Social Media Presence

InContext Solutions News and Updates

This company combines AI and VR to help retailers improve store layouts

Across the globe, in millions of storefronts, employees build displays and arrange products in a bid to get customers to buy things they hadn’t planned on. It’s called a store plan, and thanks to the marriage of AI data analysis and virtual reality the concept is much smarter than it’s ever been. Th…

Just some of the investors you’ll run into at #TheEuropas, June 13, London

 In partnership with TechCrunch, The Europas Conference & Awards, is a different kind of tech startup event which features smaller breakout sessions on key subjects for startups, as well as main-stage speakers and panels. It’s also very different, in that there’s no “off-limits speaker room” at …

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

While grocers have traditionally not been as affected by the migration to e-commerce as other retailers, e-commerce has now begun to hit the grocery space. As Amazon — the leading threat in nearly every retail industry— pushes more heavily into … Continued

The Augmented & Virtual Reality (AR/VR) Stack: 110+ Startups Building The Next Computing Platform

Funding to AR/VR startups reached an all-time high in deals and dollars last year. But with few exciting deals in the past few months and an absence of positive news or apparent progress from stealthy AR headset startup Magic Leap, interest in augmented and … Continued

Future of Food: 10 Consumer, Tech, And Investor Trends Shaping CPG Food & Beverage In 2017

Big food companies faced a variety of challenges in 2016, as smaller companies gained market share, consumers sought out healthy options, and direct-to-consumer distribution models — including Amazon’s new private-label food and beverage brands — moved onto the scene. At the same … Continued

Term Sheet — Tuesday, October 25

Term Sheet
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InContext Solutions Company Life and Culture

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