Imperfect Foods

OverviewSuggest Edit

Imperfect Foods (formerly Imperfect Produce) is a start-up company selling wonky-looking produce, such as fruits and vegetables, at reduced prices through its online store. The company's mission is to reduce food waste and increase farmers' income. It buys misshapen fruit and vegetables with cosmetic defects from farmers and delivers it to homes and offices.

HQSan Francisco, CA, US
Employee Ratings3.4
Overall CultureA+

Latest Updates

Employees (est.) (Sept 2021)508
Cybersecurity ratingBMore

Key People/Management at Imperfect Foods

Benjamin Chesler

Benjamin Chesler

Co-Founder and Chief Innovation Officer
Robin Nicolaus

Robin Nicolaus

Director of Supply
Sara Custer

Sara Custer

VP of Operations
Minnie Fong

Minnie Fong

VP of Business Operations & Strategy
Chuck Kurth

Chuck Kurth

Chief Financial Officer
Philip Behn

Philip Behn

Chief Executive Officer
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Imperfect Foods Office Locations

Imperfect Foods has an office in San Francisco
San Francisco, CA, US (HQ)
1616 Donner Ave, San Francisco
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Imperfect Foods Financials and Metrics

Summary Metrics

Founding Date


Imperfect Foods total Funding

$119 m

Imperfect Foods latest funding size

$72 m

Time since last funding

a year ago

Imperfect Foods investors

Imperfect Foods's latest funding round in May 2020 was reported to be $72 m. In total, Imperfect Foods has raised $119 m
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Imperfect Foods Operating Metrics

Imperfect Foods's Active Customers was reported to be 2.3 k in Mar, 2016.
Mar, 2016

Active Customers

2.3 k

Products Sold per Month, pounds

70 k
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Imperfect Foods Cybersecurity Score

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Imperfect Foods Online and Social Media Presence

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Imperfect Foods Company Culture

  • Overall Culture



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Imperfect Foods News and Updates

Imperfect Foods chief merchandising officer reveals why the company is expanding into health and beauty after building its brand on produce

Summary List PlacementThe company that made its name selling wonky produce directly to consumers is now getting into the health and beauty space. Imperfect Foods is launching three self-titled private-label beauty products, marking this its first venture outside of food, the company exclusively to…

2 VCs explain why they're backing Imperfect Foods, the hot grocery startup that has fulfilled hundreds of thousands of orders during the pandemic

As e-commerce accelerates, online grocery subscription service Imperfect Foods is seeing the impact of consumers' changing behavior first hand. The company has fulfilled hundreds of thousands of orders since the pandemic began. Business Insider asked seven top venture-capital investors which retai…

Imperfect Foods Raises $72M in Series C Funding to Expand Their Mission and Reach More Customers with Affordable, Fresh Groceries

SAN FRANCISCO, May 20, 2020 /PRNewswire/ -- As a result of significant momentum in the business and continued dedication to improving the food supply chain, Imperfect Foods has closed a Series C funding round of $72 million, led by Insight Partners. The round was also supported by...

I ordered my fruits and vegetables from Imperfect Produce for 6 months and loved it — here’s how the 'ugly produce' service works

Imperfect Produce is a service that delivers seasonal, cosmetically imperfect produce for affordable prices.  Imperfect Produce and similar produce companies market themselves as solutions against food waste, but there are debates about whether this is disingenuous given the complexity of the nat…

Ugly produce company Imperfect Produce is expanding to other ugly foods

Imperfect Produce has weathered some criticism of its business model, but it’s also growing rapidly–and offering new kinds of slightly damaged (but still good) non-produce. Since launching in August 2015, the boxed fruit and vegetable delivery company Imperfect Produce has helped build the market fo…

Imperfect Foods Frequently Asked Questions

  • When was Imperfect Foods founded?

    Imperfect Foods was founded in 2015.

  • Who are Imperfect Foods key executives?

    Imperfect Foods's key executives are Benjamin Chesler, Robin Nicolaus and Sara Custer.

  • How many employees does Imperfect Foods have?

    Imperfect Foods has 508 employees.

  • Who are Imperfect Foods competitors?

    Competitors of Imperfect Foods include FreshDirect, Full Harvest and FarmDrop.

  • Where is Imperfect Foods headquarters?

    Imperfect Foods headquarters is located at 1616 Donner Ave, San Francisco, San Francisco.

  • Where are Imperfect Foods offices?

    Imperfect Foods has an office in San Francisco.

  • How many offices does Imperfect Foods have?

    Imperfect Foods has 1 office.