Immediate Live (formerly Upper Street Events) is a leading UK-based consumer-focused events company. From cycling to dance and contemporary art to technology, it creates and organises innovative, premium and stylish consumer events bringing together these communities to share their passions and interests face to face in an exciting events environment. The company is an ambitious fast-growing company and has expanded organically to 60 + employees. It currently owns and runs 17 ongoing annual events with 2 launches in progress and an exciting acquisition list in consideration. These premium events run across the UK and Ireland – including London, Birmingham, Glasgow & Dublin, attracting over 400,000 visitors annually. We are a creative sales and marketing led business and each member of the team has the opportunity to express themselves freely in their roles and to have a say in the way we run the business and our events. View our Careers page for our latest vacancies. Our shows provide lively environments where you can stimulate all senses and have an immediate and direct impact on your target market. Overview our current Eventsand Sponsorship. We are a growing business and are constantly looking to extend our current show portfolio, develop existing brands, launch dynamic new joint ventures or partnerships and acquire exciting new events.