IDEO.org is a non-profit design and innovation organization focused on solving challenges in poverty and spreading human-centered design through the social sector. Human-centered design enables organizations to create and deliver innovative solutions to pressing challenges that are rooted in the needs of people. IDEO.org works directly with organizations on projects using the human-centered design process across a wide range of focus areas related to poverty, including health, financial services, gender equity, water and sanitation.