OverviewSuggest Edit

HowGood specializes in rating grocery products for the greater good. Through rigorous research and objective criteria, our research covers everything related to sustainability and social responsibility, from carbon emissions to labor relations. We use this information to help grocers sell their best products, and in doing so, increase their revenue. We believe that by analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. Displaying the HowGood ratings at the point of purchase makes it easy for shoppers to locate and fill their carts with sustainable and socially responsible products.
Overall CultureA

Latest Updates

Employees (est.) (Nov 2021)28(+4%)
Cybersecurity ratingBMore
Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
Banner background

Key People/Management at HowGood

Alexander Gillett

Alexander Gillett


HowGood Office Locations

HowGood has an office in High Falls
Show all (3)

HowGood Financials and Metrics

Summary Metrics

Founding Date


HowGood total Funding

$12.2 m

HowGood latest funding size

$6 m

Time since last funding

9 months ago

HowGood investors

HowGood's latest funding round in February 2021 was reported to be $6 m. In total, HowGood has raised $12.2 m
Show all financial metrics

HowGood Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

HowGood Online and Social Media Presence

Embed Graph

HowGood Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



Learn more on Comparably

HowGood News and Updates

HowGood Incorporates New OP2B Regenerative Agriculture Framework Into Latis Platform

Comprehensive framework includes set of science-backed impact indicators to help brands and agribusinesses measure, achieve, and communicate about regenerative agriculture outcomes Comprehensive framework includes set of science-backed impact indicators to help brands and agribusinesses measure, ach…

HowGood Raises $6 Million To Keep Up With Demand For Its Sustainability Database

The company tracks the environmental impact of more than 33,000 ingredients found in food products and counts large corporations like Danone and Chipotle as customers.

HowGood launches Latis, a sustainability assessment tool for consumer product ingredients

The New York-based startup HowGood, which provides a sustainability database for consumer product ingredients, is publicly launching its product Latis and has already signed an initial customer with Danone North America, the company said. The company said that its Latis tool can be used to determine…

HowGood Blogs

The Regenerative Procurement Dilemma

The real, (often unsung), heroes of successful corporate sustainability goals are the people who ethically source ingredients and products. Regenerative supply systems are simply not possible without the commitment and investment of procurement teams. Unfortunately, many procurement professionals ar…

5 Lessons for Food Brands from Greenwashing Complaints at COP26

Companies and governments alike came together at COP26 to address the climate crisis - but the event was widely criticized as symbolic, with participants merely hoping to score political points while frustration mounts over empty pledges and a lack of comprehensive action. Greta Thunberg, climate ac…

Maximizing ROI for CPGs Looking to Get Ahead with Carbon Labeling

An executive at the 2021 Sustainable Brands conference recently made a flashy prediction – “Carbon is the new calorie.” It seems like carbon labeling is coming, whether CPGs like it or not. As part of the EU’s pledge to achieve net-zero carbon emissions by 2050, the European Commission has committed…

From Problem Solving to Recognizing Potential: Shifting Approaches to Agriculture

In his latest paper, Ethan Soloviev – Chief Innovation Officer at HowGood, industry thought leader, and farmer – shares his reasoning on the paradigms within global agricultural systems. He offers a spectrum of agricultural thinking and outcomes ranging from extractive to regenerative and suggests t…

‘Field to Farm Gate’: the Most Critical Piece of Scope 3 Emissions for Brands That Want to Reach Their ESG Goals

Pressure has been building over the last several years for companies to take responsibility for not only the emissions that they are directly responsible for, like a fleet of company vehicles or electricity purchased for office buildings—Scope 1 &2—but also for the emissions that are a result of…

The Time for Water-Thirsty Products is Over

Brace yourself to pay significantly more for bread in the coming months—and most likely—decades. This year’s withering drought will devastate the North American and Canadian Spring Wheat harvest which accounts for half the global supply of the varietal commonly used in bread. According to the World …
Show more

HowGood Frequently Asked Questions

  • When was HowGood founded?

    HowGood was founded in 2006.

  • Who are HowGood key executives?

    HowGood's key executives are Alexander Gillett.

  • How many employees does HowGood have?

    HowGood has 28 employees.

  • Who are HowGood competitors?

    Competitors of HowGood include Hooray, Edamama and Big Tree Farms.

  • Where are HowGood offices?

    HowGood has an office in High Falls.

  • How many offices does HowGood have?

    HowGood has 3 offices.