HowGood specializes in rating grocery products for the greater good. Through rigorous research and objective criteria, our research covers everything related to sustainability and social responsibility, from carbon emissions to labor relations. We use this information to help grocers sell their best products, and in doing so, increase their revenue. We believe that by analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. Displaying the HowGood ratings at the point of purchase makes it easy for shoppers to locate and fill their carts with sustainable and socially responsible products.
Brooklyn, US
18 (est)+13%

Key People at HowGood

Alexander Gillett

Alexander Gillett


HowGood Locations

Brooklyn, US

HowGood Metrics

HowGood Summary

Founding Date


Total Funding

$2 M

Latest funding size

$2 M

Time since last funding

about 2 years


FirstMark Capital, High Line Venture Partners, Great Oaks Venture Capital

HowGood Online Presence

HowGood Company Life