HowGood specializes in rating grocery products for the greater good. Through rigorous research and objective criteria, our research covers everything related to sustainability and social responsibility, from carbon emissions to labor relations. We use this information to help grocers sell their best products, and in doing so, increase their revenue. We believe that by analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. Displaying the HowGood ratings at the point of purchase makes it easy for shoppers to locate and fill their carts with sustainable and socially responsible products.
Company Growth (employees)
Brooklyn, US
Size (employees)
16 (est)+7%
HowGood was founded in 2006 and is headquartered in Brooklyn, US

Key People at HowGood

Alexander Gillett

Alexander Gillett


HowGood Office Locations

HowGood has office in Brooklyn
Brooklyn, US

HowGood Metrics

HowGood Summary

Founding Date


Total Funding

$6.2 m

Latest funding size

$4.2 m

Time since last funding

about 1 month


We estimate that HowGood's latest funding round in February 2017 was $4.2 m. In total, HowGood has raised $6.2 m
We estimate that HowGood's current employees are approximately 25% female and 75% male.

HowGood Online Presence

HowGood News

HowGood Company Life

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