HowGood specializes in rating grocery products for the greater good. Through rigorous research and objective criteria, our research covers everything related to sustainability and social responsibility, from carbon emissions to labor relations. We use this information to help grocers sell their best products, and in doing so, increase their revenue. We believe that by analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. Displaying the HowGood ratings at the point of purchase makes it easy for shoppers to locate and fill their carts with sustainable and socially responsible products.
Company Growth (employees)
Brooklyn, US
Size (employees)
19 (est)-5%
HowGood was founded in 2006 and is headquartered in Brooklyn, US

Key People at HowGood

Alexander Gillett

Alexander Gillett


HowGood Office Locations

HowGood has an office in Brooklyn
Brooklyn, US (HQ)
93 Commercial St

HowGood Data and Metrics

Summary Metrics

Founding Date


Total Funding

$6.2 m

Latest funding size

$4.2 m

Time since last funding

6 months


HowGood's latest funding round in February 2017 was reported to be $4.2 m. In total, HowGood has raised $6.2 m

Traffic Overview of HowGood

HowGood Online and Social Media Presence

HowGood News and Updates

HowGood raises $4.2 million to guide shoppers to products that match their values

 Millennial consumers care about the sustainability of what they buy more than any other generation that came before them. This point is illustrated in studies from Pew Research, Clemson University and Nielsen, to name a few. Now, a New York-based consumer data company called HowGood has raised $4.2…

HowGood Company Life and Culture

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