HowGood specializes in rating grocery products for the greater good. Through rigorous research and objective criteria, our research covers everything related to sustainability and social responsibility, from carbon emissions to labor relations. We use this information to help grocers sell their best products, and in doing so, increase their revenue. We believe that by analyzing a company's history and the ingredients it chooses, we can separate the good from the well-meaning. Displaying the HowGood ratings at the point of purchase makes it easy for shoppers to locate and fill their carts with sustainable and socially responsible products.