Hoopla is the new way to win for sales, marketing and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions and leaderboards around any CRM metric, and broadcast live performance updates to TV, web and mobile screens throughout the company. Hoopla's Sales Motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance.
San Jose, US
Size (employees)
21 (est)
Hoopla was founded in 2010 and is headquartered in San Jose, US
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Key People/Management at Hoopla

Michael Smalls

Michael Smalls

Founder & CEO

Hoopla Office Locations

Hoopla has an office in San Jose
San Jose, US (HQ)
460 84 W Santa Clara St
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Hoopla Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.1 m

Latest funding size

$8 m

Time since last funding

4 years ago


Hoopla's latest funding round in February 2014 was reported to be $8 m. In total, Hoopla has raised $13.1 m
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Hoopla News and Updates

Amid Leaked Brexit Document Hoopla, U.K. Startups Shift Operations to Europe

New research suggests that U.K. startups, anticipating increased costs, regulatory headaches and difficulty hiring, are preparing to launch across the pond.

Why use gamification in employee engagement?

Tags Engagement Leadership
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