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Hoopla is the new way to win for sales, marketing and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions and leaderboards around any CRM metric, and broadcast live performance updates to TV, web and mobile screens throughout the company. Hoopla's Sales Motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance.
HQSan Jose, US
Employee Ratings4.3

Latest Updates

Employees (est.) (Jul 2020)25
Cybersecurity ratingCMore

Key People/Management at Hoopla

Michael Smalls

Michael Smalls

Founder & CEO

Hoopla Office Locations

Hoopla has offices in San Jose and Carlsbad
Carlsbad, US
5857 Owens Ave #300
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Hoopla Financials and Metrics

Summary Metrics

Founding Date


Hoopla total Funding

$13.1 m

Hoopla latest funding size

$8 m

Time since last funding

7 years ago

Hoopla investors

Hoopla's latest funding round in February 2014 was reported to be $8 m. In total, Hoopla has raised $13.1 m
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Hoopla Cybersecurity Score

Cybersecurity ratingPremium dataset



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Hoopla Online and Social Media Presence

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Hoopla News and Updates

Kubernetes: What's All The Hoopla About?

Kubernetes has already been deployed by some of the world’s biggest organizations, and it is being effectively used by startups and entrepreneurs to reshape agility and redefine market and potential.

24 Elopement Pics That Will Make You Want To Skip The Wedding Hoopla

Because love is a beautiful adventure.

Amid Leaked Brexit Document Hoopla, U.K. Startups Shift Operations to Europe

New research suggests that U.K. startups, anticipating increased costs, regulatory headaches and difficulty hiring, are preparing to launch across the pond.

Why use gamification in employee engagement?

Tags Engagement Leadership

Hoopla Blogs

The Best Benefits for your Team in the Face of a Pandemic

What steps have you taken to support your employees in the midst of a global crisis? Whether you are a two-person team or a large-scale operation, the coronavirus has forced businesses of all shapes and sizes to completely shift their perspectives on where, how, and why we do the work that we do. Th…

How to Boost Employee Engagement with Remote Sales Teams

With 2020 came a large influx of companies who needed to rethink how to work. The coronavirus brought big changes and with it an entire new era of remote work. This brought its own challenges and for remote work, communication and employee engagement are the biggest. The same technology that allows …

How to get Buy-In from Internal Executives

Everyone has ideas, including you. But how can you give your ideas the best chance of seeing the light of day—especially when you need buy-in from the C-suite and other senior management? The good news is that if you’re in sales, you already should be familiar with a lot of the necessary skills. Aft…

The 5 Essential KPIs For Inside Sales

We live in the platinum age of data. There’s probably, if anything, too much of it. But more than that, we are getting smarter and smarter every day—not just about how we can measure things, but what are the best things to be measuring in the first place. Enter KPIs. KPIs, beyond being simple benchm…

Sales Scorecard 101: How To Boost Sales and Engage Your Team

We live in a culture that’s obsessed with trends. The latest influencer, the latest opinion, the latest hashtag. Are hashtags even cool anymore? But one such trend within the sales management world has the staying power to stick with us long after the Kardashians have faded from memory: the sales sc…

Management 201: How To Build A Performance-Based Culture

We face all sorts of challenges as managers. Not only do we have our own benchmarks to hit, but we depend on the individuals in our teams to rise to that same standard—and if they don’t perform well, it’s a direct reflection on us. Whether you’re the leader of a small, scrappy team, or the […] The p…
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Hoopla Frequently Asked Questions

  • When was Hoopla founded?

    Hoopla was founded in 2010.

  • Who are Hoopla key executives?

    Hoopla's key executives are Michael Smalls.

  • How many employees does Hoopla have?

    Hoopla has 25 employees.

  • Who are Hoopla competitors?

    Competitors of Hoopla include RevBoss, swipx and Mixmax.

  • Where are Hoopla offices?

    Hoopla has offices in San Jose and Carlsbad.

  • How many offices does Hoopla have?

    Hoopla has 2 offices.