Hooked is building a brand that is synonymous with real-time discovery and decision making. Hooked is growing far beyond college deals, and eventually becoming a marketplace that promotes purchases, discovery, and instant reward in metropolitan cities & beyond. Hooked's focus on college becomes the gateway for bigger opportunities, including metropolitan expansion, international college markets, and extending beyond food & drink.
Company Growth (employees)
Austin, US
Size (employees)
47 (est)-4%
Hooked was founded in 2012 and is headquartered in Austin, US

Hooked Office Locations

Hooked has offices in Austin, Pittsburgh, Lafayette, Davis and in 2 other locations
Austin, US (HQ)
410 E. 5th St
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Hooked Data and Metrics

Summary Metrics

Founding Date


Total Funding

$3.5 m

Latest funding size

$3.5 m

Time since last funding

about 2 years


Hooked's latest funding round in June 2015 was reported to be $3.5 m. In total, Hooked has raised $3.5 m

Traffic Overview of Hooked

Hooked Online and Social Media Presence

Hooked News and Updates

This cute dancing robot is actually a 3D-printed teapot hooked to an Arduino

Thanks to the wonders of microcomputing and Arduino’s excellent boards, you can now build your own dancing teapot – just like the one in the children’s classic Beauty and the Beast. French computer scientist and DIY enthusiast Paul-Louis Ageneau has crafted an adorable tiny teapot that also happens …

Almost Half Of Patients Prescribed Opioids For A Month Get Hooked For A Year

A new study shows how long-term opioid dependence can start within just the first few days of a painkiller prescription. View Entire Post ›

Wondering what people did during the blizzard? Hooked up, obviously.

Normal blizzard prep involves stockpiling candles, water, and snacks, but many people also went in search of someone to hunker down with. Dating app Hinge told us that yesterday in New York City they saw twice the amount of usual activity starting around 4 p.m. The surge was in advance of the ma…

How two companies hooked customers on rarely used products

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “so…

Personal Health: Hooked on Our Smartphones

Moderation in our digital world should be the hallmark of a healthy relationship with technology.

Snapchat was the very first app I downloaded — and its latest feature has got me hooked again

When I got my very first iPhone in 2013, Snapchat was one of the first apps I downloaded. Almost immediately, I felt like the one thing Snapchat was missing was a groups feature. I wanted to be able to send a Snapchat relevant to my college roommates and immediately Snapcha…
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Hooked Company Life and Culture

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