They say necessity is the mother of invention.
And so it was when we, Honeyfund.com's founders (that's us up there), set out to find a free honeymoon registry . You see, we already had a home full of housewares. We just wanted one FANTASTIC honeymoon—half way around the world in Fiji.
We researched almost a dozen honeymoon registry services. To our dismay, it seemed high fees and expensive travel bookings were inevitable. Until we had an idea to build our own honeymoon registry —a simple web page where guests could select a gift, print a certificate and bring it to the wedding along with cash or check .
It was a wild success!
We raised more than $5,100 , donated 10 percent to charity (which made us feel really good about ourselves, and by the way, was near the amount we would have paid in fees) and enjoyed the honeymoon trip of a lifetime.
Soon after, we realized something unsettling.
Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to integrate the honeymoon registry service into Target’s own. Today, that integration has gone live across Target’s website, mo…