Highstreet is a developer of a virtual reality commerce-centered metaverse with a marketplace for limited edition products. It allows users to login via a web-portal or VR, buy product tokens that can be redeemed to own the product or reselled back to the market, and redeem the token to have the product delivered. Highstreet also owns the concept of "Proof of Play" (PoP) where living and participating in the metaverse allows users to earn tokens.