Helium is simultaneously an online community for writers and a directory for user-generated articles. Writers can submit articles to 24 different channels (business, entertainment, travel, etc.), write for the side of a heated debate, try to capture publisher writing assignments bounties or win user-voted Helium writing contests. Users get to rate submitted articles so the best writing rises to the top.
Community writers can also get paid for their work. Helium shares ad revenues with popular writers and the site has an extensive network of publishers that pay for specific articles that meet their criteria. Payments per article range from $20 to over $100, with 20% transaction fee going to Helium.
Helium also has a partner program where partners can create their own branded Helium page with topics and debates that they choose. Partners are given co-branded advertisements to include on their sites and receive small donations for every visitor they send to the Helium site.