is the leading unbiased search, comparison and recommendation tool for healthcare consumers. Our users can analyze hundreds of health insurance options in their local area, and get data-rich recommendations to help make smarter decisions about their health plan purchase.

The of today was launched in 2014. We started with the belief that we can apply our technology, data and health insurance expertise to build easy-to-use tools to help consumers make better purchase decisions about their health plan. Our goal is to deliver tools and related content in a way that engages everyday users, and demystifies the healthcare buying experience. And we help consumers find the coverage best suited to their health needs while improving their healthcare literacy. 

We started this company because we know how important purchasing health insurance coverage is. Yet the confusion that surrounds the shopping process can lead to wasted time or worse, ill-fitted plans that don’t provide needed medical coverage. We assembled a great entrepreneurial team of Internet, technology, data and health insurance experts with the know-how and drive to serve this mission. 

To support our mission to consumers, we work with the largest health insurance companies in the U.S. to make their health plan offerings more accessible, and easier to understand. also gives consumers the opportunity to compare both on-exchange, marketplace plans and off-exchange plans side by side, so consumers can see nearly every choice available to them before they buy. 

We’re supported by a group of investors who have built some of the most valuable Internet companies in the world, including Priceline and The strength of our financial backing allows us to build great proprietary technology for today’s marketplace, and serve consumers better.
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New York, US
Size (employees)
43 (est) was founded in 2006 and is headquartered in New York, US
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Key People/Management at

Jeff Smedsrud

Jeff Smedsrud

CEO & Co-Founder
Howard Yeh

Howard Yeh

Presiden & Co-Founder
Julia Matseikovich

Julia Matseikovich

VP of Revenue Office Locations has an office in New York
New York, US (HQ)
1105 61 Broadway
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Founding Date


Total Funding

$24.9 m

Latest funding size

$9.27 m

Time since last funding

3 years ago

Investors's latest funding round in March 2015 was reported to be $9.3 m. In total, has raised $24.9 m
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