Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

Employee Rating

3.4More
TypePublic
HQMilwaukee, US
Founded1903
Size (employees)5,200 (est)-3%
Websiteharley-davidson.com
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US
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Key People/Management at Harley-Davidson

Matthew S. Levatich

Matthew S. Levatich

President and Chief Executive Officer, Harley-Davidson, Inc
Joanne M. Bischmann

Joanne M. Bischmann

Vice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. Hund

Lawrence G. Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Paul J. Jones

Paul J. Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. Kumbier

Michelle A. Kumbier

Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Plano, Naples, Menomonee Falls and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

Harley-Davidson's revenue was reported to be $5.65 b in FY, 2017
USD

Revenue (Q3, 2018)

1.3b

Net income (Q3, 2018)

113.9m

EBIT (Q3, 2018)

149.4m

Market capitalization (17-Jan-2019)

6.1b

Closing stock price (17-Jan-2019)

37.3

Cash (30-Sep-2018)

927.0m

EV

10.9b
Harley-Davidson's current market capitalization is $6.1 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

4.9b5.3b5.6b5.9b6.2b6.0b6.0b5.6b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7b3.1b3.2b

Gross profit

2.1b2.2b2.4b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Revenue

1.3b1.7b2.0b1.3b1.7b1.8b1.3b1.7b1.9b1.3b1.5b1.8b1.2b1.5b1.7b1.3b

Operating expense total

1.1b1.3b1.5b1.1b1.3b1.4b1.1b1.4b1.4b1.1b1.2b1.4b1.1b1.3b1.4b1.2b

EBIT

251.5m410.9m547.7m224.1m410.1m462.5m215.8m388.8m412.3m178.4m291.5m401.6m96.7m236.4m323.9m149.4m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%8%15%19%11%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

1.1b906.7m722.2m760.0m687.5m

Accounts Receivable

261.1m247.6m247.4m285.1m330.0m

Inventories

424.5m448.9m585.9m499.9m538.2m

Current Assets

4.0b3.9b4.0b3.9b3.9b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

734.0m844.6m752.2m692.2m

Cash From Operating Activities

1.1b1.1b1.2b1.0b

Cash From Investing Activities

(744.6m)(915.8m)(392.7m)(562.5m)

Dividends Paid

(187.7m)(238.3m)(249.3m)(252.3m)(251.9m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Net Income

162.7m265.9m354.2m150.1m269.9m299.8m710.0m250.5m280.4m114.1m186.4m

Depreciation and Amortization

142.0m50.0m

Inventories

395.0m(36.1m)40.5m

Accounts Payable

407.6m211.0m222.8m
USDY, 2018

EV/EBIT

72.7 x

EV/CFO

9.7 x

EV/FCF

10.8 x

Debt/Equity

2.7 x

Debt/Assets

0.5 x

Financial Leverage

4.9 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 12.1% from Financial Services and 87.9% from Motorcycles

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Harley-Davidson Online and Social Media Presence

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Harley-Davidson News and Updates

Hot Hot Hot — Harley-Davidson Debuts New LiveWire & Concept Electric Motorcycles At CES

The launch of pre-orders for LiveWire at CES is just the start of Harley-Davidson's leap into the future of electric motorcycles and other two-wheelers

CES 2019: Harley-Davidson to showcase e-motorcycle with Samsung battery

American motorcycle manufacturer Harley-Davidson's first electric motorcycle "LiveWire" equipped with Samsung SDI Co.'s battery pack, would be unveiled during the Consumer Electronics Show (CES) here, the South Korean battery maker said on Tuesday.

Harley-Davidson just made its first electric motorcycle available for pre-order

It's a hog on a diet. Harley-Davidson announced Monday at CES that its all-electric motorcycle, the LiveWire, is now officially available for pre-order. It starts at $29,799 and will begin shipping in August. SEE ALSO: Keep an eye out for these 7 trends at CES 2019 The iconic motorcycle company fi…

Harley-Davidson debuts its all-electric ‘LiveWire’ motorcycle at CES

Harley-Davidson today announced that it has started taking pre-orders for its first all-electric motorcycle, the LiveWire. For automakers, it’s a mad dash to the finish line in an attempt to compete with the likes of Tesla, BMW, Volkswagen and others. For Harley-Davidson, it’s about facing technolog…

Panasonic showcases intelligent highways and an electric Harley-Davidson you can ride on them

Panasonic is collaborating with Harley Davidson on an electric-powered motorcycle, the Livewire. That was one of its CES announcements.

Harley-Davidson Electrifies The Future Of Two-Wheels With Debut Of New Concepts And LiveWire™ Motorcycle Available For US Dealer Pre-Order

LAS VEGAS, Jan. 7, 2019 /PRNewswire/ -- Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its first electric production...
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Harley-Davidson Company Life and Culture

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Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Matthew S. Levatich, Joanne M. Bischmann and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,200 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $5.6 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $1.1 m.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include Brunswick, Polaris and Winnebago Industries.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W. Juneau Avenue, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Milwaukee, Plano, Naples, Menomonee Falls and in 3 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 8 offices.