Harley-Davidson

Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Company Growth (employees)
Type
Public
HQ
Milwaukee, US
Founded
1903
Size (employees)
5,400 (est)-10%
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US

Key People at Harley-Davidson

Matthew Levatich

Matthew Levatich

President and Chief Executive Officer
Paul Jones

Paul Jones

VP, General Counsel and Secretary
Michelle Kumbier

Michelle Kumbier

SVP, Motor Company Product & Operations
Sean Cummings

Sean Cummings

Senior Vice President, Global Demand
Joanne Bischmann

Joanne Bischmann

Vice President, Communications
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer
Tchernavia Rocker

Tchernavia Rocker

Vice President of Human Resources
John Olin

John Olin

Senior Vice President and Chief Financial Officer

Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Kansas City, Menomonee Falls, Chicago and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Show all (7)

Harley-Davidson Data and Metrics

Harley-Davidson Financial Metrics

Harley-Davidson's revenue was reported to be $1.5 b in Q1, 2017
USD

Revenue (Q1, 2017)

1.5 b

Net income (Q1, 2017)

186.4 m

EBIT (Q1, 2017)

291.5 m

Market capitalization (18-Aug-2017)

8.2 b

Cash (26-Mar-2017)

839.7 m
Harley-Davidson's current market capitalization is $8.2 b.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Revenue

4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b

Gross profit Margin, %

43%42%42%

EBIT

1.2 b1.3 b1.2 b1 b

EBIT margin, %

20%21%19%17%

Pre tax profit

1.1 b1.3 b1.2 b1 b

Net Income

734 m844.6 m752.2 m692.2 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Revenue

2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b

EBIT

547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m

EBIT margin, %

27%17%25%25%16%22%22%14%19%

Pre tax profit

549.1 m225.5 m411.4 m464 m214.2 m382.4 m405.9 m173 m284.7 m

Net Income

354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Cash

1.1 b906.7 m722.2 m760 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m

Inventories

424.5 m448.9 m585.9 m499.9 m

Current Assets

4 b3.9 b4 b3.9 b

PP&E

842.5 m883.1 m942.4 m981.6 m

Goodwill

30.5 m27.8 m54.2 m53.4 m

Total Assets

9.4 b9.5 b10 b9.9 b

Accounts Payable

239.8 m196.9 m235.6 m235.3 m

Total Debt

4.6 b4.8 b5.7 b

Current Liabilities

2.5 b2.4 b2.8 b2.9 b

Additional Paid-in Capital

1.2 b1.3 b1.3 b1.4 b

Retained Earnings

7.9 b8.5 b9 b1.3 b

Total Equity

1.8 b1.9 b

Debt to Equity Ratio

3.1 x

Debt to Assets Ratio

0.5 x0.5 x0.6 x

Financial Leverage

5.4 x5.2 x
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Cash

999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m

Accounts Receivable

289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m

Inventories

371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m

Current Assets

4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b

PP&E

826.5 m826.8 m873.5 m873 m877.8 m932.8 m951.3 m954.5 m953 m

Goodwill

30.3 m28.6 m25.6 m26.1 m54.3 m54.6 m54.5 m54.7 m54 m

Total Assets

10.1 b10 b10.3 b10.6 b10.7 b10.5 b10.3 b10.2 b10.3 b

Accounts Payable

388.3 m329.3 m440.9 m407.6 m316.9 m348.3 m273.7 m291.6 m358.7 m

Current Liabilities

2.5 b2.7 b2.5 b2.5 b2.7 b2.6 b2.5 b2.6 b2.6 b

Common Stock

3.4 m3.4 m3.4 m3.4 m3.4 m3.5 m3.5 m3.5 m1.8 m

Additional Paid-in Capital

1.2 b1.2 b1.3 b1.3 b1.3 b1.3 b1.3 b1.4 b1.4 b

Retained Earnings

8.4 b8.4 b8.7 b8.9 b9 b9.1 b9.4 b9.4 b1.5 b

Total Equity

3.4 b3.3 b2.9 b3 b2.6 b1.9 b2 b2 b2 b

Financial Leverage

3 x3.1 x3.5 x3.5 x4.2 x5.5 x5.1 x5.1 x5.2 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b

Capital Expenditures

(208.3 m)(232.3 m)(260 m)(256.3 m)

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)

Dividends Paid

(187.7 m)(238.3 m)(249.3 m)(252.3 m)

Cash From Financing Activities

(536.1 m)(354.1 m)(734.4 m)

Free Cash Flow

1.4 b1.4 b918.1 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Accounts Receivable

277.6 m294.1 m312 m

Inventories

395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m

Cash From Operating Activities

456.3 m927.8 m159.9 m

Capital Expenditures

(107.5 m)(162.7 m)(24 m)

Cash From Investing Activities

(116 m)(378.9 m)(87.5 m)

Dividends Paid

(127.8 m)(190.4 m)(64.6 m)

Cash From Financing Activities

(201.8 m)(487.5 m)11 k

Free Cash Flow

348.8 m765.1 m136 m
Y, 2017

Financial Leverage

5.2 x

Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

929597

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k

    Harley-Davidson Market Value History

    Harley-Davidson Revenue Breakdown

    Traffic Overview of Harley-Davidson

    Harley-Davidson Online and Social Media Presence

    Harley-Davidson News and Updates

    SoFi plans to apply for a bank charter in the next month

     With an eye on providing banking services later this year, online lending startup SoFi is planning to apply for an industrial bank charter in the next month, according to CEO Mike Cagney. If approved, it would become the first company to receive a new industrial loan company (ILC) charter in a deca…

    Apple’s dividend alone is enough to buy a third of the companies in the S&P 500

    Even a supposedly weak quarter for Apple features plenty of eye-catching numbers. The tech giant generated nearly $53 billion in revenue in the three months…

    Indian's Springfield and Chieftain are driving a new American motorcycle rivalry with Harley-Davidson

    Since Polaris Industries acquired the storied Indian Motorcycle nameplate in 2011, the Minnesota-based powersports company has been working hard to revive Indian, which was founded in 1901 and has seen more than its share of ups and downs in the past 115 years. Indian swung…

    Trek Bicycle president slams Trump on corporate taxes, failed leadership, and 'America First theory'

    The president of North America's largest bicycle manufacturer has slammed President Donald Trump over his corporate-tax reform, failed leadership, and misguided "America First theory." John Burke, the head of Waterloo, Wisconsin-based Trek Bicycle Corp., lambasted Trump dur…

    10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, INTC)

    Here is what you need to know. Theresa May calls for early elections. UK Prime Minister Theresa May is hoping to hold a general election on June 8, but it must be approved by a two-thirds majority in Parliament. The British pound is stronger by 0.6% at 1.2640 against the dol…

    13 of the biggest product flops featured in Sweden's new 'Museum of Failure'

    Don't let the name fool you — Samuel West's "Museum of Failure" is an act of celebration. On June 7, West, a collector and self-described innovation researcher, will debut 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honori…
    Show more

    Harley-Davidson Company Life and Culture

    You may also be interested in