Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

Company Growth (employees)
Milwaukee, US
Size (employees)
5,400 (est)
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US

Key People/Management at Harley-Davidson

Michelle Kumbier

Michelle Kumbier

Chief Operating Officer, Harley-Davidson Motor Company
Paul Jones

Paul Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Joanne Bischmann

Joanne Bischmann

Vice President, Communications, and President, Harley-Davidson Foundation, Inc
Tchernavia Rocker

Tchernavia Rocker

Vice President and Chief Human Resources Officer
Matthew Levatich

Matthew Levatich

President and Chief Executive Officer, Harley-Davidson, Inc

Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Kansas City, Menomonee Falls, Chicago and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
Show all (8)

Harley-Davidson Financials and Metrics

Harley-Davidson Financials

Harley-Davidson's revenue was reported to be $6 b in FY, 2016

Revenue (Q2, 2017)

1.8 b

Net income (Q2, 2017)

258.9 m

EBIT (Q2, 2017)

401.6 m

Market capitalization (22-Dec-2017)

8.8 b

Cash (25-Jun-2017)

988.5 m
Harley-Davidson's current market capitalization is $8.8 b.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b

Revenue growth, %


Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


1.3 b1.7 b2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b1.8 b

Operating expense total

1.1 b1.3 b1.5 b1.1 b1.3 b1.4 b1.1 b1.4 b1.4 b1.1 b1.2 b1.4 b


251.5 m410.9 m547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m401.6 m

EBIT margin, %

USDFY, 2013FY, 2014FY, 2015FY, 2016


1.1 b906.7 m722.2 m760 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m


424.5 m448.9 m585.9 m499.9 m

Current Assets

4 b3.9 b4 b3.9 b
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


1 b935.8 m999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m988.5 m

Accounts Receivable

290.2 m325 m289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m330.9 m


401.2 m449 m371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m372 m

Current Assets

4.1 b4.4 b4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b4.2 b
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b

Capital Expenditures

(208.3 m)(232.3 m)(260 m)(256.3 m)

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

162.7 m265.9 m354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Accounts Receivable

277.6 m294.1 m312 m


395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m
USDY, 2017


326.9 k

Financial Leverage

5.1 x
Show all financial metrics

Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations



1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
Show all operating metrics

Harley-Davidson Market Value History

Harley-Davidson Revenue Breakdown

Harley-Davidson's Web-traffic and Trends

Harley-Davidson Online and Social Media Presence

Harley-Davidson News and Updates

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Harley-Davidson Company Life and Culture

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