Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

Type
Public
HQ
Milwaukee, US
Founded
1903
Size (employees)
5,400 (est)
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US
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Key People/Management at Harley-Davidson

Michelle Kumbier

Michelle Kumbier

Chief Operating Officer, Harley-Davidson Motor Company
Paul Jones

Paul Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Joanne Bischmann

Joanne Bischmann

Vice President, Communications, and President, Harley-Davidson Foundation, Inc
Tchernavia Rocker

Tchernavia Rocker

Vice President and Chief Human Resources Officer
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Harley-Davidson Office Locations

Harley-Davidson has offices in Plano, Chicago, Menomonee Falls, Kansas City and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
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Harley-Davidson Financials and Metrics

Harley-Davidson Financials

Harley-Davidson's revenue was reported to be $5.65 b in FY, 2017
USD

Revenue (FY, 2017)

5.6 b

Net income (FY, 2017)

521.8 m

EBIT (FY, 2017)

891.3 m

Market capitalization (20-Apr-2018)

7.1 b

Cash (31-Dec-2017)

687.5 m

EV

12.1 b
Harley-Davidson's current market capitalization is $7.1 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b5.6 b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Revenue

1.3 b1.7 b2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b1.8 b

Operating expense total

1.1 b1.3 b1.5 b1.1 b1.3 b1.4 b1.1 b1.4 b1.4 b1.1 b1.2 b1.4 b

EBIT

251.5 m410.9 m547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m401.6 m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

1.1 b906.7 m722.2 m760 m687.5 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m330 m

Inventories

424.5 m448.9 m585.9 m499.9 m538.2 m

Current Assets

4 b3.9 b4 b3.9 b3.9 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Cash

1 b935.8 m999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m988.5 m

Accounts Receivable

290.2 m325 m289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m330.9 m

Inventories

401.2 m449 m371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m372 m

Current Assets

4.1 b4.4 b4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b4.2 b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b1 b

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)(562.5 m)

Dividends Paid

(187.7 m)(238.3 m)(249.3 m)(252.3 m)(251.9 m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

162.7 m265.9 m354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Inventories

395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m

Cash From Operating Activities

456.3 m927.8 m159.9 m627.1 m
USDY, 2017

EV/EBIT

13.6 x

EV/CFO

12 x

EV/FCF

15.1 x

Revenue/Employee

1 m

Financial Leverage

5.4 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson News and Updates

Higher prices, layoffs, and economic nosedives: What Trump’s trade war could mean for you

For the last three decades, Donald Trump has ranted that America is getting stiffed on trade. But as president, he’s done little to back up…

Harley-Davidson Buys Into Alta Motors & Teams Up To Design An Electric Motorcycle

Harley-Davidson (HD) is investing into Alta Motors and teaming up to design an electric motorcycle (e-motorcycle), which is definitely welcome news. But will the two cultures mesh?
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