OverviewSuggest Edit

Harley-Davidson is a parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise, and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.
TypePublic
Founded1903
HQMilwaukee, WI, US
Websiteharley-davidson.com
Employee Ratings3.5
Overall CultureC+

Latest Updates

Employees (est.) (Dec 2019)5,000(-5%)
Job Openings152
Revenue (FY, 2020)$4.1 B(-24%)
Share Price (Sept 2021)$38.8(+3%)
Cybersecurity ratingBMore

Key People/Management at Harley-Davidson

Jochen Zeitz

Jochen Zeitz

Chairman, President & CEO at Harley-Davidson, Inc. , Board Member
Julie Anding

Julie Anding

Vice President and Chief Human Resources Officer, Harley-Davidson Motor Company
Lawrence G. Hund

Lawrence G. Hund

Chief Commercial Officer
Amy Giuffre

Amy Giuffre

Vice President and Chief Communications Officer, Harley-Davidson, Inc.
Paul J. Krause

Paul J. Krause

Vice President, Chief Legal Officer and Chief Compliance Officer
Gina Goetter

Gina Goetter

Chief Financial Officer, Harley-Davidson, Inc.
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Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations
Milwaukee, WI, US (HQ)
3700 W Juneau Ave
Allen, TX, US
304 Central Expy S
Fort Myers, FL, US
9501 Thunder Rd
Kansas City, MO, US
11401 N Congress Ave, Kansas City
Menomonee Falls, WI, US
W156 N9000 Pilgrim Rd
Milwaukee, WI, US
400 W Canal Street
Show all (27)

Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

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Harley-Davidson's revenue was reported to be $4.05 b in FY, 2020
USD

Revenue (Q1, 2021)

1.4b

Gross profit (Q1, 2021)

610.9m

Gross profit margin (Q1, 2021), %

42.9%

Net income (Q1, 2021)

259.1m

EBIT (Q1, 2021)

346.2m

Market capitalization (15-Sept-2021)

6.0b

Closing stock price (15-Sept-2021)

38.8

Cash (28-Mar-2021)

2.3b

EV

11.5b
Harley-Davidson's current market capitalization is $6 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

6.0b5.6b5.7b5.4b4.1b

Revenue growth, %

(6%)1%

Cost of goods sold

3.4b3.3b3.4b3.2b2.4b

Gross profit

2.6b2.4b2.4b2.1b1.6b
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Revenue

1.5b1.8b1.2b1.5b1.7b1.3b1.4b1.6b1.3b1.3b669.3m964.0m1.4b

Cost of goods sold

851.2m1.0b685.2m890.2m993.0m776.5m848.2m979.3m748.9m780.9m811.6m

Gross profit

650.7m763.7m466.0m651.9m720.2m539.1m536.2m653.4m523.6m517.4m610.9m

Gross profit Margin, %

43%43%40%42%42%41%39%40%41%40%43%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

760.0m687.5m1.2b833.9m3.3b

Accounts Receivable

285.1m330.0m306.5m259.3m143.1m

Prepaid Expenses

169.0m

Inventories

499.9m538.2m556.1m603.6m523.5m
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Inventories

(47.6m)80.9m

Cash From Operating Activities

1.2b1.0b1.2b868.3m1.2b

Purchases of PP&E

(256.3m)(206.3m)(213.5m)(181.4m)(131.0m)

Cash From Investing Activities

(392.7m)(562.5m)(662.3m)(508.1m)(66.8m)
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Inventories

(23.9m)163.7m273.7m45.1m

Cash From Operating Activities

159.9m627.1m949.1m191.6m735.9m1.1b32.7m496.2m848.6m(8.6m)610.2m1.1b162.8m

Purchases of PP&E

(24.0m)(69.8m)(114.0m)(28.4m)(69.3m)(119.8m)(35.3m)(83.2m)(121.2m)(32.9m)(67.0m)(92.3m)(18.8m)

Cash From Investing Activities

(87.5m)(392.8m)(554.0m)(21.7m)(368.0m)(616.1m)(77.2m)(364.6m)(551.5m)28.3m(151.3m)(235.1m)(26.7m)
USDFY, 2016

Revenue/Employee

1.1m

Debt/Equity

3.5 x

Debt/Assets

0.7 x

Financial Leverage

5.2 x
Show all financial metrics

Harley-Davidson Operating Metrics

FY, 2016FY, 2017FY, 2018

Dealers' Locations

97100100

Dealerships

1.46 k1.5 k1.54 k

New 601+cc Motorcycle Registrations (Europe)

42.3 k38.1 k40.9 k

New 601+cc Motorcycle Registrations (US)

159.5 k146.5 k131.1 k
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Harley-Davidson Acquisitions / Subsidiaries

Company NameDateDeal Size
StaCycMarch 05, 2019
MV Agusta GroupJuly 11, 2008
Buell Distribution Company, LLC
Buell Motorcycle Company, LLC
Eaglemark Savings Bank
Harley-Davidson Africa (Pty) Limited
Harley-Davidson Asia Pacific, LLC
Harley-Davidson Asia Pacific Pte. Ltd.
Harley-Davidson Australia Pty. Limited
Harley-Davidson Austria GmbH
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 13.1% from Financial Services and 86.9% from Motorcycles

Harley-Davidson Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

Harley-Davidson Online and Social Media Presence

Embed Graph

Harley-Davidson Company Culture

  • Overall Culture

    C+

    66/100

  • CEO Rating

    C

    67/100

  • Compensation

    B

    72/100

  • Diversity

    A+

    84/100

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Harley-Davidson News and Updates

Harley-Davidson shares drive up to three-year high on trade truce

Shares in Harley-Davidson revved up to a three-year high today after the EU suspended an increase in retaliatory tariffs on The post Harley-Davidson shares drive up to three-year high on trade truce appeared first on CityAM.

Harley-Davidson stock surges toward 3rd straight gain, after E.U. decision not to raise tariffs

Shares of Harley-Davidson Inc. jumped 3.9% in morning trading, and have run up nearly 10% amid a three-day win streak, as the motorcycle maker was set to benefit from the European Union's decision to postpone plans raise tariffs on some U.S. goods, including motorcycles. "We are encouraged by today…

Harley-Davidson spins out LiveWire into a standalone electric motorcycle brand

LiveWire, Harley-Davidson’s electric motorcycle, is being spun out as a standalone brand, complete with a new logo and brand identity. Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $29,799, placing it on the higher end for motorcycles. It went into p…

Powersports Listings Mergers & Acquisitions Announces New Ownership at Southern Thunder Harley-Davidson in Southaven, Mississippi

Powersports Listings Mergers & Acquisitions (PLMA) (powersportslistings.com) assists American entrepreneur and philanthropist Bob Parsons in the sale of Southern Thunder Harley-Davidson to predominant Harley-Davidson dealership operator, Dale Rhoads, owner of DEFCON Powersports

Thinking about buying stock in GameStop, Clover Health Investments, Harley-Davidson, Salarius Pharmaceuticals, or Artelo Biosciences?

NEW YORK, April 19, 2021 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for GME, CLOV, HOG, SLRX, and ARTL. To see how InvestorsObserver's proprietary scoring system rates these stocks, view the InvestorsObserver's PriceWatch Alert by selecting the corresponding link....
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Harley-Davidson Blogs

Harley-Davidson Statement on E.U. Tariffs

MILWAUKEE , May 17, 2021 /PRNewswire/ --   Responding to today's announcement by E.U. Executive Vice-President, Valdis Dombrovskis , Harley-Davidson, Inc. (" Harley-Davidson") (NYSE: HOG) reaffirms its commitment to defend its position in Europe . The company will continue to pursue its legal

Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www.livewire.com)

Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www.livewire.com) Content Import Mon, 05/10/2021 - 11:17 Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www.livewire.com) 05/10/2021 This release is a backfill from a News Wi…

HARLEY-DAVIDSON, INC. TO REPORT FIRST QUARTER 2021 RESULTS ON APRIL 20, 2021

Milwaukee , March 25, 2021 (GLOBE NEWSWIRE) -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2021 financial results before market hours Tuesday, April 20, 2021 . The public is invited to attend an audio webcast from 8-9 a.m. CDT . Jochen Zeitz , chairman, president and chief

Q1 2021 Harley-Davidson Earnings Conference Call

Q1 2021 Harley-Davidson Earnings Conference Call James.Jordan@n… Fri, 03/19/2021 - 12:49 Q1 2021 Harley-Davidson Earnings Conference Call Display "add to calendar" true Event Type Earnings Conference Call Click here for webcas…

Q4 2020 Harley-Davidson Earnings Conference Call and The Hardwire Strategic Plan Reveal

Q4 2020 Harley-Davidson Earnings Conference Call and The Hardwire Strategic Plan Reveal James.Jordan@n… Fri, 01/15/2021 - 13:28 Q4 2020 Harley-Davidson Earnings Conference Call and The Hardwire Strategic Plan Reveal Display "add to calendar" true Event Type …

Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Jochen Zeitz, Julie Anding and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,000 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $4.1 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $810.9 k.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include THOR Industries, Yamaha Motor and Polaris.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W Juneau Ave, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 27 offices.