Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

Employee Rating

3.4More
TypePublic
HQMilwaukee, US
Founded1903
Size (employees)5,800 (est)+8%
Websiteharley-davidson.com
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US
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Key People/Management at Harley-Davidson

Matthew S. Levatich

Matthew S. Levatich

President and Chief Executive Officer, Harley-Davidson, Inc
Joanne M. Bischmann

Joanne M. Bischmann

Vice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. Hund

Lawrence G. Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Paul J. Jones

Paul J. Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. Kumbier

Michelle A. Kumbier

Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Plano, Chicago, Menomonee Falls, Kansas City and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

Harley-Davidson's revenue was reported to be $5.65 b in FY, 2017
USD

Revenue (Q3, 2018)

1.3b

Net income (Q3, 2018)

113.9m

EBIT (Q3, 2018)

149.4m

Market capitalization (9-Nov-2018)

6.8b

Closing stock price (9-Nov-2018)

40.7

Cash (30-Sep-2018)

927.0m

EV

11.6b
Harley-Davidson's current market capitalization is $6.8 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

4.9b5.3b5.6b5.9b6.2b6.0b6.0b5.6b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7b3.1b3.2b

Gross profit

2.1b2.2b2.4b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Revenue

1.3b1.7b2.0b1.3b1.7b1.8b1.3b1.7b1.9b1.3b1.5b1.8b1.2b1.5b1.7b1.3b

Operating expense total

1.1b1.3b1.5b1.1b1.3b1.4b1.1b1.4b1.4b1.1b1.2b1.4b1.1b1.3b1.4b1.2b

EBIT

251.5m410.9m547.7m224.1m410.1m462.5m215.8m388.8m412.3m178.4m291.5m401.6m96.7m236.4m323.9m149.4m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%8%15%19%11%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

1.1b906.7m722.2m760.0m687.5m

Accounts Receivable

261.1m247.6m247.4m285.1m330.0m

Inventories

424.5m448.9m585.9m499.9m538.2m

Current Assets

4.0b3.9b4.0b3.9b3.9b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

734.0m844.6m752.2m692.2m

Cash From Operating Activities

1.1b1.1b1.2b1.0b

Cash From Investing Activities

(744.6m)(915.8m)(392.7m)(562.5m)

Dividends Paid

(187.7m)(238.3m)(249.3m)(252.3m)(251.9m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Net Income

162.7m265.9m354.2m150.1m269.9m299.8m710.0m250.5m280.4m114.1m186.4m

Depreciation and Amortization

142.0m50.0m

Inventories

395.0m(36.1m)40.5m

Accounts Payable

407.6m211.0m222.8m
USDY, 2018

EV/EBIT

77.5 x

EV/CFO

10.3 x

EV/FCF

11.5 x

Debt/Equity

2.7 x

Debt/Assets

0.5 x

Financial Leverage

4.9 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 12.1% from Financial Services and 87.9% from Motorcycles

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Harley-Davidson Online and Social Media Presence

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Harley-Davidson News and Updates

Harley-Davidson bets its future on the LiveWire electric motorcycle

It’s been a four-year wait since Harley Davidson first showed off a concept electric motorcycle. Now, the production-ready bike — called the Harley-Davidson Livewire — is finally here. Well, almost. The Milwaukee, Wisconsin-based company unveiled the production-ready electric motorcycle Tuesday at t…

George Clooney is giving up motorcycle riding and auctioning his Harley-Davidson for charity on eBay

George Clooney is selling his Harley-Davidson for charity, and bids are already up to $26,100. The actor's 2017 Dresser Touring is up for sale on eBay for Charity's Homes for Our Troops celebrity auction. All the proceeds from Clooney's bike will go to Homes for Our Troops, a nonprofit that provi…

George Clooney Auctioning Off Harley-Davidson And Giving Up Motorcycle Riding

The actor is raising money for a veterans charity called Homes for Our Troops.

Harley-Davidson Ready to Amp Up Its Offerings with LiveWire, the Company’s Long-Awaited Electric Motorcycle

The LiveWire's specs include at least seven riding modes and a fully adjustable Showa suspension.

Harley-Davidson to Recall 178,000 More Motorcycles Over Bad Clutches

The current recall follows an earlier announcement to recall 238,380 motorcycles worldwide.

Harley-Davidson Stalls in U.S. Over Trump Tariff Blowback. But Globally, Its Profits Rev Up

An icon of Americana, the motorcycle company has found itself in overlapping crosshairs of politics and demographics.
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Harley-Davidson Company Life and Culture

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Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Matthew S. Levatich, Joanne M. Bischmann and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,800 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $5.6 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $973.7 k.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include Brunswick, Polaris and Winnebago Industries.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W. Juneau Avenue, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Plano, Chicago, Menomonee Falls, Kansas City and in 3 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 8 offices.