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Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

TypePublic
Founded1903
HQMilwaukee, US
Websiteharley-davidson.com
Employee Ratings3.4

Latest Updates

Employees (est.) (Dec 2018)5,300(+2%)
Job Openings328
Revenue (FY, 2018)$5.7 B(+2%)
Share Price (Mar 2019)$36.1 (-1%)

Key People/Management at Harley-Davidson

Matthew S. Levatich

Matthew S. Levatich

President and Chief Executive Officer, Harley-Davidson, Inc
Joanne M. Bischmann

Joanne M. Bischmann

Vice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. Hund

Lawrence G. Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Paul J. Jones

Paul J. Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. Kumbier

Michelle A. Kumbier

Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Plano, Naples, Menomonee Falls and in 3 other locations
Milwaukee, US (HQ)
3700 W Juneau Ave
Carson, US
Carson, CA, USA
Chicago, US
Chicago, IL, USA
Kansas City, US
Kansas City
Menomonee Falls, US
Menomonee Falls, WI 53051, USA
Milwaukee, US
Milwaukee, WI 53201, USA
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

Harley-Davidson's revenue was reported to be $5.72 b in FY, 2018
USD

Revenue (FY, 2018)

5.7b

Net income (FY, 2018)

531.5m

EBIT (FY, 2018)

713.5m

Market capitalization (18-Mar-2019)

5.8b

Closing stock price (18-Mar-2019)

36.1

Cash (31-Dec-2018)

1.2b

EV

11.0b
Harley-Davidson's current market capitalization is $5.8 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

4.9b5.3b5.6b5.9b6.2b6.0b6.0b5.6b5.7b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7b3.1b3.2b

Gross profit

2.1b2.2b2.4b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Revenue

1.3b1.7b2.0b1.3b1.7b1.8b1.3b1.7b1.9b1.3b1.5b1.8b1.2b1.5b1.7b1.3b

Operating expense total

1.1b1.3b1.5b1.1b1.3b1.4b1.1b1.4b1.4b1.1b1.2b1.4b1.1b1.3b1.4b1.2b

EBIT

251.5m410.9m547.7m224.1m410.1m462.5m215.8m388.8m412.3m178.4m291.5m401.6m96.7m236.4m323.9m149.4m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%8%15%19%11%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

1.1b906.7m722.2m760.0m687.5m1.2b

Accounts Receivable

261.1m247.6m247.4m285.1m330.0m306.5m

Inventories

424.5m448.9m585.9m499.9m538.2m556.1m

Current Assets

4.0b3.9b4.0b3.9b3.9b4.5b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

734.0m844.6m752.2m692.2m

Cash From Operating Activities

1.1b1.1b1.2b1.0b1.2b

Cash From Investing Activities

(744.6m)(915.8m)(392.7m)(562.5m)(662.3m)

Dividends Paid

(187.7m)(238.3m)(249.3m)(252.3m)(251.9m)(245.8m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019Q2, 2019Q3, 2018

Net Income

162.7m265.9m354.2m150.1m269.9m299.8m710.0m250.5m280.4m114.1m186.4m

Depreciation and Amortization

142.0m50.0m

Inventories

395.0m(36.1m)40.5m

Accounts Payable

407.6m211.0m222.8m
USDY, 2018

EV/EBIT

15.4 x

EV/CFO

9.1 x

EV/FCF

11.1 x

Revenue/Employee

1.1m

Financial Leverage

6 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson Revenue Breakdown

Embed Graph

Harley-Davidson revenue breakdown by business segment: 12.1% from Financial Services and 87.9% from Motorcycles

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Harley-Davidson Online and Social Media Presence

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Harley-Davidson News and Updates

Harley-Davidson is targeting the “next generation of riders” with electric bikes for kids

Harley is buying StaCyc, a company that makes electric bikes for kids. If that seems off-brand, it's because Harley is trying to expand its brand.

Harley-Davidson scoots into kids electric bikes with StaCyc deal

Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, banking on a new business outside its declining core market in classic motorcycles.

Zero Motorcycles unveils two rapid-charging electric motorcycles to fend off Harley-Davidson

California-based Zero Motorcycles unveiled its SR/F electric motorcycle, with more power and a new rapid charging system.

Harley-Davidson is betting big on an electric future, but the company could be making a big mistake (HOG)

Wall Street thinks Harley-Davidson is in trouble and needs to take radical steps to fix its business. But the last time Harley-Davidson faced a crisis, during the Great Recession, it went back to basics and prospered. Harley's biggest challenge is a tariff-supportive administration in Washington. …

Harley-Davidson wants to build electric bikes — but a widely followed Wall Street analyst says there's a better way for the struggling motorcycle brand to re-invent itself

Harley-Davidson unveiled two electric concepts last week, with one aimed directly at city-dwellers. Those come ahead of the company's hotly anticipated launch of its first full-size electric motorcycle later this year.  But it may be too little too late, says Adam Jonas of Morgan Stanley. Instead,…

Harley-Davidson Dives Head First Into Electrification With Two New Concepts

Harley-Davidson was off to the X-Games in Aspen, Colorado to show off its latest creations that complement its previously announced Livewire electric motorcycle
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Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Matthew S. Levatich, Joanne M. Bischmann and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,300 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $5.7 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $1.1 m.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include Brunswick, Polaris and Winnebago Industries.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W Juneau Ave, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Milwaukee, Plano, Naples, Menomonee Falls and in 3 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 8 offices.