Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

Type
Public
HQ
Milwaukee, US
Founded
1903
Size (employees)
5,400 (est)
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US
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Key People/Management at Harley-Davidson

Matthew S. Levatich

Matthew S. Levatich

President and Chief Executive Officer, Harley-Davidson, Inc
Joanne M. Bischmann

Joanne M. Bischmann

Vice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. Hund

Lawrence G. Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Paul J. Jones

Paul J. Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. Kumbier

Michelle A. Kumbier

Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Plano, Chicago, Menomonee Falls, Kansas City and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

Harley-Davidson's revenue was reported to be $5.65 b in FY, 2017
USD

Revenue (Q1, 2019)

1.5 b

Net income (Q1, 2019)

174.8 m

EBIT (Q1, 2019)

236.4 m

Market capitalization (11-Jul-2018)

7.1 b

Closing share price (11-Jul-2018)

43

Cash (1-Apr-2018)

753.5 m

EV

12.4 b
Harley-Davidson's current market capitalization is $7.1 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b5.6 b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019

Revenue

1.3 b1.7 b2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b1.8 b1.5 b

Operating expense total

1.1 b1.3 b1.5 b1.1 b1.3 b1.4 b1.1 b1.4 b1.4 b1.1 b1.2 b1.4 b1.3 b

EBIT

251.5 m410.9 m547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m401.6 m236.4 m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%15%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

1.1 b906.7 m722.2 m760 m687.5 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m330 m

Inventories

424.5 m448.9 m585.9 m499.9 m538.2 m

Current Assets

4 b3.9 b4 b3.9 b3.9 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019

Cash

1 b935.8 m999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m988.5 m753.5 m

Accounts Receivable

290.2 m325 m289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m330.9 m355.1 m

Inventories

401.2 m449 m371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m372 m564.6 m

Current Assets

4.1 b4.4 b4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b4.2 b4.2 b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b1 b

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)(562.5 m)

Dividends Paid

(187.7 m)(238.3 m)(249.3 m)(252.3 m)(251.9 m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019

Net Income

162.7 m265.9 m354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Inventories

395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m

Cash From Operating Activities

456.3 m927.8 m159.9 m627.1 m191.6 m
USDY, 2018

EV/EBIT

52.3 x

EV/CFO

64.6 x

EV/FCF

75.9 x

Financial Leverage

5.1 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 12.1% from Financial Services and 87.9% from Motorcycles

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Harley-Davidson Online and Social Media Presence

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Harley-Davidson News and Updates

Why Small Businesses Are Feeling the Threat of Trump's Latest Tariffs

Trump's trade policies have taken a major toll on small U.S. manufacturers.

Trump versus the world: A look at America's trade disputes

Trump versus the World: A look at America's trade disputes with China and its oldest allies

Trump says US wooing motorcycle firms amid Harley-Davidson exit

President Trump has said that he is working to lure foreign motorcycle companies looking to move to the US, in a tweet in which he also slammed Harley-Davidson for moving production out of the country. Earlier this afternoon Trump tweeted: "Now that Harley-Davidson is moving part of its operation…
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Harley-Davidson Company Life and Culture

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