OverviewSuggest Edit

Harley-Davidson is a parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise, and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.
TypePublic
Founded1903
HQMilwaukee, US
Websiteharley-davidson.com
Employee Ratings3.4
Culture scoreC+

Latest Updates

Employees (est.) (Dec 2019)5,000(-5%)
Job Openings31
Revenue (FY, 2019)$5.4 B(-6%)
Share Price (May 2020)$19.7

Key People/Management at Harley-Davidson

Jochen Zeitz

Jochen Zeitz

Chairman and Acting President and CEO
Julie Anding

Julie Anding

Vice President and Chief Human Resources Officer, Harley-Davidson Motor Company
Lawrence G. Hund

Lawrence G. Hund

Chief Commercial Officer
Paul J. Krause

Paul J. Krause

Vice President, Chief Legal Officer and Chief Compliance Officer
Jonathan Root

Jonathan Root

Senior Vice President, Harley-Davidson Financial Services
Luke Mansfield

Luke Mansfield

Vice President and Chief Strategy Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations
Milwaukee, US (HQ)
3700 W Juneau Ave
Allen, US
304 Central Expy S
Fort Myers, US
9501 Thunder Rd
Kansas City, US
11401 N Congress Ave, Kansas City
Menomonee Falls, US
W156 N9000 Pilgrim Rd
Milwaukee, US
400 W Canal Street
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

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Harley-Davidson's revenue was reported to be $5.36 b in FY, 2019
USD

Revenue (Q1, 2020)

1.3b

Gross profit (Q1, 2020)

517.4m

Gross profit margin (Q1, 2020), %

39.9%

Net income (Q1, 2020)

69.7m

EBIT (Q1, 2020)

107.5m

Market capitalization (15-May-2020)

3.0b

Closing stock price (15-May-2020)

19.7

Cash (29-Mar-2020)

1.5b

EV

9.7b
Harley-Davidson's current market capitalization is $3 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

6.0b5.6b5.7b5.4b

Revenue growth, %

(6%)1%

Cost of goods sold

3.4b3.3b3.4b3.2b

Gross profit

2.6b2.4b2.4b2.1b
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Revenue

1.5b1.8b1.2b1.5b1.7b1.3b1.4b1.6b1.3b1.3b

Cost of goods sold

851.2m1.0b685.2m890.2m993.0m776.5m848.2m979.3m748.9m780.9m

Gross profit

650.7m763.7m466.0m651.9m720.2m539.1m536.2m653.4m523.6m517.4m

Gross profit Margin, %

43%43%40%42%42%41%39%40%41%40%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

760.0m687.5m1.2b833.9m

Accounts Receivable

285.1m330.0m306.5m259.3m

Prepaid Expenses

169.0m

Inventories

499.9m538.2m556.1m603.6m
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Inventories

(47.6m)

Cash From Operating Activities

1.2b1.0b1.2b868.3m

Purchases of PP&E

(256.3m)(206.3m)(213.5m)(181.4m)

Cash From Investing Activities

(392.7m)(562.5m)(662.3m)(508.1m)
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Inventories

(23.9m)

Cash From Operating Activities

159.9m627.1m949.1m191.6m735.9m1.1b32.7m496.2m848.6m(8.6m)

Purchases of PP&E

(24.0m)(69.8m)(114.0m)(28.4m)(69.3m)(119.8m)(35.3m)(83.2m)(121.2m)(32.9m)

Cash From Investing Activities

(87.5m)(392.8m)(554.0m)(21.7m)(368.0m)(616.1m)(77.2m)(364.6m)(551.5m)28.3m
USDY, 2020

EV/EBIT

90.5 x

EV/CFO

-1.1 k x

Financial Leverage

6.6 x
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Harley-Davidson Operating Metrics

FY, 2016FY, 2017FY, 2018

Dealers' Locations

97 100 100

Dealerships

1.46 k1.50 k1.54 k

New 601+cc Motorcycle Registrations (Europe)

42.30 k38.10 k40.90 k

New 601+cc Motorcycle Registrations (US)

159.50 k146.50 k131.10 k
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Harley-Davidson Acquisitions / Subsidiaries

Company NameDateDeal Size
StaCycMarch 05, 2019
MV Agusta GroupJuly 11, 2008
Buell Distribution Company, LLC
Buell Motorcycle Company, LLC
Eaglemark Savings Bank
Harley-Davidson Africa (Pty) Limited
Harley-Davidson Asia Pacific, LLC
Harley-Davidson Asia Pacific Pte. Ltd.
Harley-Davidson Australia Pty. Limited
Harley-Davidson Austria GmbH
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 13.1% from Financial Services and 86.9% from Motorcycles

Harley-Davidson Online and Social Media Presence

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Harley-Davidson Company Culture

  • Overall Culture

    C+

    66/100

  • CEO Rating

    C

    67/100

  • Compensation

    B

    72/100

  • Diversity

    A+

    84/100

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Harley-Davidson News and Updates

Harley-Davidson, Inc. to Report First Quarter 2020 Results on April 28, 2020

Webcast Conference Call Scheduled for 8 a.m. CDT Webcast Conference Call Scheduled for 8 a.m. CDT

Harley-Davidson says investor Impala drops plans for board nominations

Harley-Davidson Inc said on Monday that investor Impala Asset Management no longer planned to nominate two candidates to its board.

Coronavirus Recovery Watch: Automobile Portfolio – [14%] 5D Return vs. [-28%] YTD Return – [Ford, GM, Harley-Davidson & Others]

Our Automobile portfolio of 10 stocks shows an average return of 14% in the last five trading days (through March 26) compared with a 12.8% return in the Dow during the same period. This portfolio reflects one set of possible stocks expected to outperform if there’s a reasonably quick recovery...

Harley-Davidson withdraws outlook due to coronavirus disruption

Harley-Davidson Inc on Thursday withdrew its financial forecasts as the coronavirus outbreak hurts its supply chain, and warned further disruptions could dent its ability to supply and sell motorcycles.

Harley-Davidson faces proxy fight with investor Impala

Harley-Davidson Inc faces a battle with one of its investors after Impala Asset Management said on Wednesday it will try to install two directors at America's oldest and best-known motorcycle maker.

The Wall Street Journal: Harley-Davidson to suspend U.S. production after coronavirus case at plant

Motorcycle maker Harley-Davidson Inc. became the latest major U.S. company to suspend production to limit the spread of the new coronavirus, a move that will affect about 2,000 employees at its U.S. factories.
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Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Jochen Zeitz, Julie Anding and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,000 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $5.4 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $1.1 m.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include Polaris, Yamaha Motor and Ujjivan.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W Juneau Ave, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 27 offices.