Harley-Davidson is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.

TypePublic
HQMilwaukee, US
Founded1903
Size (employees)5,400 (est)
Websiteharley-davidson.com
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US
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Key People/Management at Harley-Davidson

Matthew S. Levatich

Matthew S. Levatich

President and Chief Executive Officer, Harley-Davidson, Inc
Joanne M. Bischmann

Joanne M. Bischmann

Vice President and Chief Communications Officer, Harley-Davidson, Inc., President, Harley-Davidson Foundation
Lawrence G. Hund

Lawrence G. Hund

President and Chief Operating Officer, Harley-Davidson Financial Services, Inc
Paul J. Jones

Paul J. Jones

Vice President, Strategy & Sustainability and Chief Legal Officer
Michelle A. Kumbier

Michelle A. Kumbier

Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company
John Olin

John Olin

Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Plano, Chicago, Menomonee Falls, Kansas City and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Milwaukee, US
P.O. Box 453
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Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

Harley-Davidson's revenue was reported to be $5.65 b in FY, 2017
USD

Revenue (Q2, 2019)

3.3 b

Net income (Q2, 2019)

417.1 m

EBIT (Q2, 2019)

560.4 m

Market capitalization (18-Sep-2018)

7.4 b

Closing stock price (18-Sep-2018)

44.4

Cash (1-Jul-2018)

978.7 m

EV

12.2 b
Harley-Davidson's current market capitalization is $7.4 b.
Annual
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b5.6 b

Revenue growth, %

9%5%6%6%(4%)0%

Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019Q2, 2019

Revenue

1.3 b1.7 b2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b1.8 b1.5 b3.3 b

Operating expense total

1.1 b1.3 b1.5 b1.1 b1.3 b1.4 b1.1 b1.4 b1.4 b1.1 b1.2 b1.4 b1.3 b2.7 b

EBIT

251.5 m410.9 m547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m401.6 m236.4 m560.4 m

EBIT margin, %

19%24%27%17%25%25%16%22%22%14%19%23%15%17%
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

1.1 b906.7 m722.2 m760 m687.5 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m330 m

Inventories

424.5 m448.9 m585.9 m499.9 m538.2 m

Current Assets

4 b3.9 b4 b3.9 b3.9 b
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019Q2, 2019

Cash

1 b935.8 m999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m988.5 m753.5 m978.7 m

Accounts Receivable

290.2 m325 m289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m330.9 m355.1 m335.6 m

Inventories

401.2 m449 m371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m372 m564.6 m465.4 m

Current Assets

4.1 b4.4 b4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b4.2 b4.2 b4.2 b
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b1 b

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)(562.5 m)

Dividends Paid

(187.7 m)(238.3 m)(249.3 m)(252.3 m)(251.9 m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2019Q2, 2019

Net Income

162.7 m265.9 m354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Inventories

395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m

Cash From Operating Activities

456.3 m927.8 m159.9 m627.1 m191.6 m735.9 m
USDY, 2018

EV/EBIT

21.8 x

EV/CFO

16.6 x

EV/FCF

18.4 x

Financial Leverage

4.9 x
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Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations

92 95 97

Dealerships

1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 12.1% from Financial Services and 87.9% from Motorcycles

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Harley-Davidson Online and Social Media Presence

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Harley-Davidson News and Updates

Northern Chill Alkaline Water and Cole Freeman Bring Harley-Davidson Daredevil Jumps to New York

NEW YORK, Sep 18, 2018 /PRNewswire/ -- Northern Chill Natural Alkaline Water partners with world record breaker Cole Freeman to bring four cool-as-hell jumps at four exciting bike events across the nation over the next four weeks. Stopping at four motorcycle parties, Cole will kick off...

Southern Nevada Harley-Davidson Dealers To Host Vegas Strong Run, September 29

LAS VEGAS, Sept. 11, 2018 /PRNewswire/ -- In show of support for the victims, families and first responders of 1 October, the Southern Nevada Harley-Davidson Dealers have announced the Vegas Strong Run and After Party to take place Saturday, Sept. 29 starting at 9 am. All proceeds will...

Harley-Davidson is opening a Silicon Valley R&D center to power EV production

Harley-Davidson, the American symbol for internal combustion, chrome and steel, is going all in on two-wheeled EVs.

Harley-Davidson plans to open R&D plant in Silicon Valley to work on electric vehicles

Harley-Davidson Inc. said Wednesday it is planning to open a research and development facility in Silicon Valley to support its plans for a line of electric vehicles. The company has already said it plans to launch the first electric motorcycle, called the LiveWire, in 2019, the first in a planned …

Harley-Davidson Creates New Advanced Technology R&D Facility In Silicon Valley

MILWAUKEE, Sept. 5, 2018 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) announced today it will establish a new research and development facility in Northern California to support its future product portfolio, including the company's first complete line of electric vehicles. "Recently...
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Harley-Davidson Company Life and Culture

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