OverviewSuggest Edit

Harley-Davidson is a parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company designs, manufactures and sells heavyweight touring, custom and performance motorcycles and offers motorcycle parts, accessories, general merchandise, and other related services. The Financial Services segment provides wholesale and retail financing, insurance-related programs and retail consumer loans to the Harley-Davidson dealers and their retail customers.
TypePublic
Founded1903
HQMilwaukee, US
Websiteharley-davidson.com
Employee Ratings3.4
Overall CultureC+

Locations

Harley-Davidson is headquartered in
Milwaukee, United States

Location Map

Latest Updates

Employees (est.) (Dec 2019)5,000(-5%)
Job Openings57
Revenue (FY, 2019)$5.4 B(-6%)
Share Price (Nov 2020)$35.1 (+5%)
Cybersecurity ratingBMore

Key People/Management at Harley-Davidson

Jochen Zeitz

Jochen Zeitz

Chairman, President & CEO at Harley-Davidson, Inc. , Board Member
Julie Anding

Julie Anding

Vice President and Chief Human Resources Officer, Harley-Davidson Motor Company
Lawrence G. Hund

Lawrence G. Hund

Chief Commercial Officer
Amy Giuffre

Amy Giuffre

Vice President and Chief Communications Officer, Harley-Davidson, Inc.
Paul J. Krause

Paul J. Krause

Vice President, Chief Legal Officer and Chief Compliance Officer
Luke Mansfield

Luke Mansfield

Vice President and Chief Strategy Officer, Harley-Davidson Motor Company
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Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations
Milwaukee, US (HQ)
3700 W Juneau Ave
Allen, US
304 Central Expy S
Fort Myers, US
9501 Thunder Rd
Kansas City, US
11401 N Congress Ave, Kansas City
Menomonee Falls, US
W156 N9000 Pilgrim Rd
Milwaukee, US
400 W Canal Street
Show all (27)

Harley-Davidson Financials and Metrics

Harley-Davidson Revenue

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Harley-Davidson's revenue was reported to be $5.36 b in FY, 2019
USD

Revenue (Q3, 2020)

964.0m

Market capitalization (13-Nov-2020)

5.4b

Closing stock price (13-Nov-2020)

35.1

Cash (27-Sept-2020)

3.6b

EV

11.4b
Harley-Davidson's current market capitalization is $5.4 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

6.0b5.6b5.7b5.4b

Revenue growth, %

(6%)1%

Cost of goods sold

3.4b3.3b3.4b3.2b

Gross profit

2.6b2.4b2.4b2.1b
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

1.5b1.8b1.2b1.5b1.7b1.3b1.4b1.6b1.3b1.3b669.3m964.0m

Cost of goods sold

851.2m1.0b685.2m890.2m993.0m776.5m848.2m979.3m748.9m780.9m

Gross profit

650.7m763.7m466.0m651.9m720.2m539.1m536.2m653.4m523.6m517.4m

Gross profit Margin, %

43%43%40%42%42%41%39%40%41%40%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

760.0m687.5m1.2b833.9m

Accounts Receivable

285.1m330.0m306.5m259.3m

Prepaid Expenses

169.0m

Inventories

499.9m538.2m556.1m603.6m
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Inventories

(47.6m)

Cash From Operating Activities

1.2b1.0b1.2b868.3m

Purchases of PP&E

(256.3m)(206.3m)(213.5m)(181.4m)

Cash From Investing Activities

(392.7m)(562.5m)(662.3m)(508.1m)
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Inventories

(23.9m)163.7m273.7m

Cash From Operating Activities

159.9m627.1m949.1m191.6m735.9m1.1b32.7m496.2m848.6m(8.6m)610.2m1.1b

Purchases of PP&E

(24.0m)(69.8m)(114.0m)(28.4m)(69.3m)(119.8m)(35.3m)(83.2m)(121.2m)(32.9m)(67.0m)(92.3m)

Cash From Investing Activities

(87.5m)(392.8m)(554.0m)(21.7m)(368.0m)(616.1m)(77.2m)(364.6m)(551.5m)28.3m(151.3m)(235.1m)
USDFY, 2016

Revenue/Employee

1.1m

Debt/Equity

3.5 x

Debt/Assets

0.7 x

Financial Leverage

5.2 x
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Harley-Davidson Operating Metrics

FY, 2016FY, 2017FY, 2018

Dealers' Locations

97 100 100

Dealerships

1.46 k1.50 k1.54 k

New 601+cc Motorcycle Registrations (Europe)

42.30 k38.10 k40.90 k

New 601+cc Motorcycle Registrations (US)

159.50 k146.50 k131.10 k
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Harley-Davidson Acquisitions / Subsidiaries

Company NameDateDeal Size
StaCycMarch 05, 2019
MV Agusta GroupJuly 11, 2008
Buell Distribution Company, LLC
Buell Motorcycle Company, LLC
Eaglemark Savings Bank
Harley-Davidson Africa (Pty) Limited
Harley-Davidson Asia Pacific, LLC
Harley-Davidson Asia Pacific Pte. Ltd.
Harley-Davidson Australia Pty. Limited
Harley-Davidson Austria GmbH
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Harley-Davidson Revenue Breakdown

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Harley-Davidson revenue breakdown by business segment: 13.1% from Financial Services and 86.9% from Motorcycles

Harley-Davidson Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

Harley-Davidson Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

Harley-Davidson Online and Social Media Presence

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Harley-Davidson Company Culture

  • Overall Culture

    C+

    66/100

  • CEO Rating

    C

    67/100

  • Compensation

    B

    72/100

  • Diversity

    A+

    84/100

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Harley-Davidson Frequently Asked Questions

  • When was Harley-Davidson founded?

    Harley-Davidson was founded in 1903.

  • Who are Harley-Davidson key executives?

    Harley-Davidson's key executives are Jochen Zeitz, Julie Anding and Lawrence G. Hund.

  • How many employees does Harley-Davidson have?

    Harley-Davidson has 5,000 employees.

  • What is Harley-Davidson revenue?

    Latest Harley-Davidson annual revenue is $5.4 b.

  • What is Harley-Davidson revenue per employee?

    Latest Harley-Davidson revenue per employee is $1.1 m.

  • Who are Harley-Davidson competitors?

    Competitors of Harley-Davidson include THOR Industries, Yamaha Motor and Polaris.

  • Where is Harley-Davidson headquarters?

    Harley-Davidson headquarters is located at 3700 W Juneau Ave, Milwaukee.

  • Where are Harley-Davidson offices?

    Harley-Davidson has offices in Milwaukee, Allen, Fort Myers, Kansas City and in 21 other locations.

  • How many offices does Harley-Davidson have?

    Harley-Davidson has 27 offices.