Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Company Growth (employees)
Milwaukee, US
Size (employees)
5,400 (est)-10%
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US

Key People/Management at Harley-Davidson

Matthew Levatich

Matthew Levatich

President and Chief Executive Officer
Paul Jones

Paul Jones

VP, General Counsel and Secretary
Michelle Kumbier

Michelle Kumbier

SVP, Motor Company Product & Operations
Sean Cummings

Sean Cummings

Senior Vice President, Global Demand
Joanne Bischmann

Joanne Bischmann

Vice President, Communications
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer
Tchernavia Rocker

Tchernavia Rocker

Vice President of Human Resources
John Olin

John Olin

Senior Vice President and Chief Financial Officer

Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Kansas City, Menomonee Falls, Chicago and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue
Show all (7)

Harley-Davidson Financials and Metrics

Harley-Davidson Financials

Harley-Davidson's revenue was reported to be $1.5 b in Q1, 2017

Revenue (Q1, 2017)

1.5 b

Net income (Q1, 2017)

186.4 m

EBIT (Q1, 2017)

291.5 m

Market capitalization (19-Oct-2017)

8.4 b

Cash (26-Mar-2017)

839.7 m
Harley-Davidson's current market capitalization is $8.4 b.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b

Revenue growth, %


Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017


2 b1.3 b1.7 b1.8 b1.3 b1.7 b1.9 b1.3 b1.5 b


547.7 m224.1 m410.1 m462.5 m215.8 m388.8 m412.3 m178.4 m291.5 m

EBIT margin, %


Interest expense

393 k77 k9 k9 k4.9 m7.2 m7.1 m7.7 m7.7 m
USDFY, 2013FY, 2014FY, 2015FY, 2016


1.1 b906.7 m722.2 m760 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m


424.5 m448.9 m585.9 m499.9 m

Current Assets

4 b3.9 b4 b3.9 b
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017


999.3 m979.9 m1.2 b1.2 b1.4 b694 m864.7 m790.3 m839.7 m

Accounts Receivable

289.9 m286.3 m280.5 m277.6 m294.1 m312 m312 m346.2 m335.6 m


371.6 m461 m480.9 m395 m466.7 m553.8 m371.2 m426.5 m485.5 m

Current Assets

4.4 b4.2 b4.7 b4.7 b4.6 b4.5 b4.4 b4.1 b4.2 b
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b

Capital Expenditures

(208.3 m)(232.3 m)(260 m)(256.3 m)

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

354.2 m150.1 m269.9 m299.8 m140.3 m250.5 m280.4 m114.1 m186.4 m

Accounts Receivable

277.6 m294.1 m312 m


395 m466.7 m553.8 m

Accounts Payable

407.6 m316.9 m348.3 m
Y, 2017

Financial Leverage

5.2 x
Show all financial metrics

Harley-Davidson Operating Metrics

FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017

Dealers' Locations



1.46 k1.44 k1.46 k

Products Shipped

270.73 k79.59 k85.17 k53.47 k266.38 k85.17 k53.47 k48.61 k70.83 k81.81 k
Show all operating metrics

Harley-Davidson Market Value History

Harley-Davidson Revenue Breakdown

Traffic Overview of Harley-Davidson

Harley-Davidson Online and Social Media Presence

Harley-Davidson News and Updates

Mongolia has a macho new prime minister who’s apparently an admirer of Putin

His Facebook page shows him holding the reins of a horse against the rugged landscape of a Mongolian steppe. In 2012, he brawled with a…

Harley-Davidson’s share price is skidding off the road

It looks like the “live to ride, ride to live” lifestyle just crashed. Harley-Davidson’s shares fell past its one-year low today (July 18) after the…

Harley-Davidson Pulls Off Marketing Stunt Ride with an Entire Town

Taking over a town is a big marketing ploy, but when not done right, it can go wrong.

Harley-Davidson LiveWire, Are We There Yet? Almost…

OK, OK, so when I heard that Harley-Davidson was going to make an electric motorcycle, I laughed, choked it off as bad PR, and simply thought, no way this hulking metal motorcycle "patapatapata" internal combustion engine (ICE) maker would do an electric motorcycle. No way! Well, yes, kinda, sorta, …

Harley-Davidson Company Life and Culture

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