Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Company Growth (employees)
Milwaukee, US
Size (employees)
6,000 (est)+6%
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US

Key People at Harley-Davidson

Matthew Levatich

Matthew Levatich

President and Chief Executive Officer
Paul Jones

Paul Jones

VP, General Counsel and Secretary
Michelle Kumbier

Michelle Kumbier

SVP, Motor Company Product & Operations
Sean Cummings

Sean Cummings

Senior Vice President, Global Demand
Joanne Bischmann

Joanne Bischmann

Vice President, Communications
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer
Tchernavia Rocker

Tchernavia Rocker

Vice President of Human Resources
John Olin

John Olin

Senior Vice President and Chief Financial Officer

Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Kansas City, Menomonee Falls, Chicago and in 3 other locations
Milwaukee, US (HQ)
3700 W. Juneau Avenue

Harley-Davidson Data and Metrics

Harley-Davidson Financial Metrics

Harley-Davidson's revenue was reported to be $6 b in FY, 2016

Revenue (FY, 2016)

6 b

Revenue growth (FY, 2015 - FY, 2016), %


Net income (FY, 2016)

692.2 m

EBIT (FY, 2016)

1 b

Market capitalization (26-Jun-2017)

9.7 b

Closing share price (26-Jun-2017)


Cash (31-Dec-2016)

760 m


8.9 b
Harley-Davidson's current market capitalization is $9.7 b.
USDFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.9 b5.3 b5.6 b5.9 b6.2 b6 b6 b

Revenue growth, %


Cost of goods sold

2.7 b3.1 b3.2 b

Gross profit

2.1 b2.2 b2.4 b

Gross profit Margin, %


Operating expense total

4.7 b4.9 b4.8 b4.9 b


1.2 b1.3 b1.2 b1 b

EBIT margin, %


Interest expense

90.4 m45.3 m46 m45.3 m4.2 m12.1 m29.7 m

Pre tax profit

1.1 b1.3 b1.2 b1 b

Income tax expense

130.8 m244.6 m337.6 m380.3 m438.7 m398 m331.7 m

Net Income

734 m844.6 m752.2 m692.2 m
USDFY, 2013FY, 2014FY, 2015FY, 2016


1.1 b906.7 m722.2 m760 m

Accounts Receivable

261.1 m247.6 m247.4 m285.1 m


424.5 m448.9 m585.9 m499.9 m

Current Assets

4 b3.9 b4 b3.9 b


842.5 m883.1 m942.4 m981.6 m


30.5 m27.8 m54.2 m53.4 m

Total Assets

9.4 b9.5 b10 b9.9 b

Accounts Payable

239.8 m196.9 m235.6 m235.3 m

Total Debt

4.6 b4.8 b5.7 b

Current Liabilities

2.5 b2.4 b2.8 b2.9 b

Additional Paid-in Capital

1.2 b1.3 b1.3 b1.4 b

Retained Earnings

7.9 b8.5 b9 b1.3 b

Total Equity

1.8 b1.9 b

Debt to Equity Ratio

3.1 x

Debt to Assets Ratio

0.5 x0.5 x0.6 x

Financial Leverage

5.4 x5.2 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

734 m844.6 m752.2 m692.2 m

Cash From Operating Activities

1.1 b1.1 b1.2 b

Capital Expenditures

(208.3 m)(232.3 m)(260 m)(256.3 m)

Cash From Investing Activities

(744.7 m)(915.8 m)(392.7 m)

Dividends Paid

(187.7 m)(238.3 m)(249.3 m)(252.3 m)

Cash From Financing Activities

(536.1 m)(354.1 m)(734.4 m)

Free Cash Flow

1.4 b1.4 b1.4 b
USDY, 2016


8.5 x


7.6 x


6.2 x


999.4 k

Financial Leverage

5.2 x

Harley-Davidson Market Value History

Harley-Davidson Online and Social Media Presence

Harley-Davidson News and Updates

Harley-Davidson Company Life and Culture

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