Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Company Growth (employees)
Milwaukee, US
Size (employees)
5,700 (est)
Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, US

Key People at Harley-Davidson

Matthew Levatich

Matthew Levatich

President and Chief Executive Officer
Paul Jones

Paul Jones

VP, General Counsel and Secretary
Michelle Kumbier

Michelle Kumbier

SVP, Motor Company Product & Operations
Sean Cummings

Sean Cummings

Senior Vice President, Global Demand
Joanne Bischmann

Joanne Bischmann

Vice President, Communications
Lawrence Hund

Lawrence Hund

President and Chief Operating Officer
Tchernavia Rocker

Tchernavia Rocker

Vice President of Human Resources
John Olin

John Olin

Senior Vice President and Chief Financial Officer

Harley-Davidson Office Locations

Harley-Davidson has offices in Milwaukee, Kansas City, Menomonee Falls, Chicago and in 3 other locations
Milwaukee, US
Carson, US
Naples, US
Plano, US
Chicago, US
Menomonee Falls, US
Kansas City, US

Harley-Davidson Metrics

Harley-Davidson Summary

Market capitalization

$10.7 b

Closing share price

Harley-Davidson's current market capitalization is $10.7 b.

Harley-Davidson Financials

Harley-Davidson's revenue is $4.9 b in FY, 2010 which is a 8.5% decrease from the previous period.
FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


$4.9 b$5.3 b$5.6 b$5.9 b$6.2 b$6 b$6 b

Revenue growth, %


Cost of goods sold

$2.7 b$3.1 b$3.2 b$3.4 b$3.5 b$3.4 b

Gross profit

$2.1 b$2.2 b$2.4 b$2.5 b$2.7 b$2.6 b

Gross profit Margin, %


Operating expense total

$1.4 b$1.4 b$1.5 b


$1.2 b$1.3 b$1.2 b

Interest expense

$90.4 m$45.3 m$46 m$45.3 m$4.2 m$12.1 m

Income tax expense

$130.8 m$244.6 m$337.6 m$380.3 m$438.7 m$398 m

Net Income

$734 m$844.6 m$752.2 m$692.2 m

Operating cash flow

($1.5 m)($159.9 m)($184.5 m)

Harley-Davidson Market Value History

Harley-Davidson Online Presence

Harley-Davidson News

Harley-Davidson Company Life

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