The Hammerhead is a unique product that solves the problem of safely navigating on a bicycle. Safe, social, and elegantly simple, it communicates turn-by-turn direction instructions via easily visible light patterns. With the Hammerhead, you can keep your eyes on the road and your mind on the ride. Our device is smartphone-powered, giving you access to a range of capabilities that other GPS devices lack. Stay on safe routes and recommend your favorite rides to friends. Find the best and safest bike routes in your city. Or just get from point A to point B as quickly as the streets will allow. The Hammerhead is your window into a better, more connected and safer world of cycling. We are changing the world of cycling.