OverviewSuggest Edit

Habito is a financial company operating as an online mortgage broker. It specializes in home-buying services, providing customers with tools, knowledge, and expert support to help them buy and finance their homes.
HQReading, GB
Employee Ratings3.9

Latest Updates

Employees (est.) (Jul 2022)157(-3%)
Revenue (FY, 2020)£5.1 M(+89%)
Cybersecurity ratingAMore
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Key People/Management at Habito

Daniel Hegarty

Daniel Hegarty

Founder & CEO
Per Polland

Per Polland

Chief Operating Officer
Martijn van der Heijden

Martijn van der Heijden

Chief Financial Officer
Garreth Griffith

Garreth Griffith

Chief Risk Officer & Chief Impact Officer
Francois Tual

Francois Tual

Chief Capital Officer
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Habito Office Locations

Habito has offices in Reading and London
Reading, GB (HQ)
4th Floor, Reading Bridge House, George St
London, GB
14 Gower's Walk
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Habito Financials and Metrics

Summary Metrics

Founding Date


Habito total Funding

$82.6 m

Habito latest funding size

$45.78 m

Time since last funding

2 years ago

Habito investors

Habito's latest funding round in August 2020 was reported to be $45.8 m. In total, Habito has raised $82.6 m
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Habito Revenue

Habito's revenue was reported to be £5.12 m in FY, 2020 which is a 88.4% increase from the previous period.

Revenue (FY, 2020)


Revenue growth (FY, 2019 - FY, 2020), %


Gross profit (FY, 2020)


Gross profit margin (FY, 2020), %


Net income (FY, 2020)


EBIT (FY, 2020)


Cash (31-Jan-2020)

GBPFY, 2018FY, 2019FY, 2020



Revenue growth, %


Cost of goods sold


Gross profit

GBPFY, 2018FY, 2019FY, 2020



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Current Assets



GBPFY, 2018FY, 2019FY, 2020

Net Income


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Accounts Payable


Cash From Operating Activities

GBPFY, 2018



Financial Leverage

1 x
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Habito Operating Metrics

Habito's Users was reported to be 350 k in Mar, 2021.
Aug, 2020Mar, 2021Jun, 2021Dec, 2021



Mortgages in Database

20 k20 k20 k

Number of Brokers

3 k


350 k

Habito Cybersecurity Score

Cybersecurity ratingPremium dataset



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Habito Online and Social Media Presence

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Habito News and Updates

Habito launches UK's longest-ever fixed rate mortgages

Habito has today announced that it will launch the nation’s longest-ever fixed rate mortgage, which will come without early repayment charges or exit fees. The “Habito One” will give buyers of all types access to long-term fixed rate periods starting at 10 years, going up to an unprecedented 40-y…

London-based digital mortgage startup Habito raises €38.6 million and becomes a B corp

Habito, one of the UK’s leading digital mortgage companies, has landed Series C fundraising of around €38.6 million. This news comes on the same day as Habito becoming B Corp certified, meaning it has made a legal commitment to put people and the planet on the same level as profit.  Founded in 2016,…

Habito offers £600 sweetener to Moneybox sign ups

Habito, the award-winning mortgage company, has joined Moneybox+, the reward scheme offered by saving and investing app Moneybox, giving customers who successfully take out a mortgage a reward of up to £600 into their Moneybox account.

Habito partners with specialist mortgage broker Impact

Habito, the online mortgage broker and lender, today announces a partnership with Impact Specialist...

Habito to fund cash advances for first-time buyer mortgages

Habito is launching ‘Habito Go’, a brand new home-financing service designed to give first-time-buye...

Habito unveils ‘4 Months’ Notice’ commitment on lapse of fixed rate mortgage deals

Habito, the UK’s first online mortgage broker and lending platform, has unveiled plans to tackle the...
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Habito Blogs

Ask Habito: all you need to know about life insurance

In the event of an unexpected death, it’s crucial to make proper financial provision to soften the blow for those you leave behind. It’s all too easy to convince yourself that day-to-day life is complicated enough without having to worry about who’s going to settle next month’s mortgage or gas bill …

What will the interest rate rise mean for your mortgage?

Today, Thursday, 2nd August, the Bank of England have voted to raise official interest rates by 0.25 percentage points to 0.75% The last rate rise was in November 2017, when rates rose from 0.25% to 0.5%. Although this sounds low, roughly four million UK households on a standard variable or tracker …

Habito Frequently Asked Questions

  • When was Habito founded?

    Habito was founded in 2015.

  • Who are Habito key executives?

    Habito's key executives are Daniel Hegarty, Per Polland and Martijn van der Heijden.

  • How many employees does Habito have?

    Habito has 157 employees.

  • What is Habito revenue?

    Latest Habito annual revenue is £5.1 m.

  • What is Habito revenue per employee?

    Latest Habito revenue per employee is £32.6 k.

  • Who are Habito competitors?

    Competitors of Habito include Trussle, Mortgage Advice Bureau and Pretto.

  • Where is Habito headquarters?

    Habito headquarters is located at 4th Floor, Reading Bridge House, George St, Reading.

  • Where are Habito offices?

    Habito has offices in Reading and London.

  • How many offices does Habito have?

    Habito has 2 offices.