GreenGoWeb (GGW) is the pioneer in applying gamification principles in the field of sustainable development. The company’s goal is to engage individuals in a fun and interactive way to show them how small actions add up to a big collective impact when it comes to tackling climate change.Empowering people to develop sustainable habits is described as “sustainable HR”, hence, GGW provides coaching to train "Green Ambassadors" who will lead by example to reduce consumption. GGW consults on CO2 footprint reduction and sets measurable targets.GGW has devised a mechanism in mixing gamification with metrics, in short we use cutting edge methodologies In 2016, GGW helps organizations comply with the UN Sustainable Development Goals and provides metrics to measure impact. These metrics can be then further used in the reporting cycle complying with the UN Sustainable Development Goals.We help individuals develop sustainable habits collectively and measure social and environmental impact in real time. Because of our mission and vision, joining the B Corp Community is a natural step. In addition we always operated in a “lean and green” manner which is now recognized as a positive business practice.