Green Man Gaming

Based in Bloomsbury, Central London, Green Man Gaming is one of the leading digital games e-commerce platforms globally. 

Green Man Gaming has grown its catalogue to over 5,500 titles from over 400 official publishing partners and is still growing across over 190 territories, making it one of the world's fastest growing digital games retailers leading millions of gamers around the world into a new era of digital retail. 

In July 2012, Green Man Gaming acquired Playfire, a huge and vibrant global social network for gamers. This innovative service not only allows consumers to automatically track their in-game achievements, trophies and gameplay across Steam, Xbox Live and PlayStation Network, but offers the chance to win Green Man Gaming credit with Playfire Rewards. 

Winners of the Pureplay eCommerce Retailer of the Year Award (Oct 2014), Green Man Gaming was listed in Sunday Times Top 100 SME Export Track 2015, and is also a member of the Future Fifty; the 50 hottest high growth technology companies that the British Government is earmarking to IPO. 
Company Growth (employees)
London, GB
Size (employees)
99 (est)+3%
Green Man Gaming was founded in 2010 and is headquartered in London, GB

Key People/Management at Green Man Gaming

Paul Sulyok

Paul Sulyok

Founder & CEO
Callum Jay

Callum Jay

Chris Mehers

Chris Mehers

Founder and Non Exec Director
Tim Sawyer

Tim Sawyer

Exec Vice President, Operations
DaniЏle Thillmann

DaniЏle Thillmann

SVP Fraud and Customer Service
Matt Hatton

Matt Hatton

SVP Business Development

Green Man Gaming Office Locations

Green Man Gaming has an office in London
London, GB (HQ)
Hamilton House Mabledon Place
Show all (1)

Green Man Gaming Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$147.2 k

Latest funding size

$147.2 k

Time since last funding

over 6 years
Green Man Gaming's latest funding round in August 2011 was reported to be $147.2 k. In total, Green Man Gaming has raised $147.2 k

Green Man Gaming Financials

Green Man Gaming's revenue was reported to be £37.2 m in FY, 2016 which is a 26% increase from the previous period.

Revenue (FY, 2016)

37.2 m

Gross profit (FY, 2016)

4.4 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(1.6 m)

EBITDA (FY, 2016)

(1.8 m)

EBIT (FY, 2016)

(2.3 m)

Cash (31-Dec-2016)

3.5 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


7 m13.5 m16.3 m29.6 m37.2 m

Revenue growth, %


Cost of goods sold

7.4 m13.1 m15.4 m26.2 m32.8 m

Gross profit

(379 k)437 k943 k3.3 m4.4 m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


58.8 k477 k2.4 m1.4 m1.8 m5.9 m3.5 m

Accounts Receivable

62.2 k184.7 k142 k185 k1.1 m


7.2 k7.2 k111 k122 k52 k319 k516 k

Current Assets

128.3 k668.9 k3 m2.6 m2.8 m9.3 m6.9 m
    GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

    Net Income

    (2.7 m)(3.2 m)(4.3 m)(907 k)(1.6 m)

    Cash From Operating Activities

    (1.1 m)3.9 m(3.8 m)

    Cash From Financing Activities

    1 m883 k2.3 m

    Net Change in Cash

    112 k4.1 m(2.4 m)
      GBPY, 2016


      523.6 k


      -0.4 x


      0.3 x

      Financial Leverage

      -1.4 x
      Show all financial metrics

      Green Man Gaming's Web-traffic and Trends

      Green Man Gaming Online and Social Media Presence

      Green Man Gaming Company Life and Culture

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