Greats is the first men's sneaker brand to be Born In Brooklyn. Greats is passionate about building the highest quality footwear in the game at the best price. As Charles Eames liked to say about his designs, "The best, for the most, for the least" and that's what Greats is all about. With the idea of building a better sneaker at a disruptive price, Greats was launched in August 2013 and quickly became an instant "Classic" selling out of most styles within 90 days. Founders, Ryan Babenzien and Jon Buscemi, knew that the wholesale business of selling sneakers to 3rd party retailers was inefficient and that inefficiency was paid for by the customer. GQ recognizes that Greats is "shaking up the sneaker-to-store inventory flow" and in that vein, FORBES writes, "Greats is building the next Great footwear company."