Greats is the first men's sneaker brand to be Born In Brooklyn. Greats is passionate about building the highest quality footwear in the game at the best price. As Charles Eames liked to say about his designs, "The best, for the most, for the least" and that's what Greats is all about. With the idea of building a better sneaker at a disruptive price, Greats was launched in August 2013 and quickly became an instant "Classic" selling out of most styles within 90 days. Founders, Ryan Babenzien and Jon Buscemi, knew that the wholesale business of selling sneakers to 3rd party retailers was inefficient and that inefficiency was paid for by the customer. GQ recognizes that Greats is "shaking up the sneaker-to-store inventory flow" and in that vein, FORBES writes, "Greats is building the next Great footwear company."
Company Growth (employees)
Brooklyn, US
Size (employees)
62 (est)+7%
Greats is headquartered in Brooklyn, US

Key People/Management at Greats

Ryan Babenzien

Ryan Babenzien

Founder & CEO
Wonny Lee

Wonny Lee

Head of Digital
Kyle Megrue

Kyle Megrue

Finance and Operations

Greats Office Locations

Greats has an office in Brooklyn
Brooklyn, US (HQ)
85 N 3rd St

Greats Financials and Metrics

Summary Metrics

Total Funding

$3 m

Latest funding size

$1.5 m

Time since last funding

almost 3 years


Greats's latest funding round in January 2015 was reported to be $1.5 m. In total, Greats has raised $3 m

Greats's Web-traffic and Trends

Greats Online and Social Media Presence

Greats News and Updates

Disruptive Sneaker Brand Greats Partners with Nordstrom

The direct-to-consumer footwear label enters the wholesale game for the first time in a deal with the American department store.

The 5 Coolest Sets We Saw at the Men’s Runway Shows at New York Fashion Week

Creative venues included a Chinatown alleyway and an iconic gay bar.

Greats Company Life and Culture

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