Greats is the first men's sneaker brand to be Born In Brooklyn. Greats is passionate about building the highest quality footwear in the game at the best price. As Charles Eames liked to say about his designs, "The best, for the most, for the least" and that's what Greats is all about. With the idea of building a better sneaker at a disruptive price, Greats was launched in August 2013 and quickly became an instant "Classic" selling out of most styles within 90 days. Founders, Ryan Babenzien and Jon Buscemi, knew that the wholesale business of selling sneakers to 3rd party retailers was inefficient and that inefficiency was paid for by the customer. GQ recognizes that Greats is "shaking up the sneaker-to-store inventory flow" and in that vein, FORBES writes, "Greats is building the next Great footwear company."
Company Growth (employees)
Brooklyn, US
Size (employees)
40 (est)+9%
Greats is headquartered in Brooklyn, US

Key People at Greats

Ryan Babenzien

Ryan Babenzien

Founder & CEO
Wonny Lee

Wonny Lee

Head of Digital
Kyle Megrue

Kyle Megrue

Finance and Operations

Greats Office Locations

Greats has an office in Brooklyn
Brooklyn, US (HQ)
85 N 3rd St

Greats Data and Metrics

Summary Metrics

Total Funding

$3 m

Latest funding size

$1.5 m

Time since last funding

over 2 years


Greats's latest funding round in January 2015 was reported to be $1.5 m. In total, Greats has raised $3 m

Traffic Overview of Greats

Greats Online and Social Media Presence

Greats News and Updates

Decipher sneaker culture with the founders of StockX, Stadium Goods and Greats at Disrupt NY 2017

 Sneakers are red-hot right now. And like with everything else, tech has come along for the ride. From resale apps to startups that actually make their own kicks, we’ve seen countless startups stake their claim on every part of the sneaker industry. And now we’re bringing a panel with the hottest na…

Australian Open: tennis greats divided on Roger Federer and Rafael Nadal

Pat Rafter says Rafa, Pat Cash says Roger Rod Laver and others also divided Rod Laver: “I’m really not judging if one is favoured over the other because both know each other’s game. If he serves well, maybe Roger has an edge. But I couldn’t go much further than that because I don’t know. When you l…

Philip Larkin memorial to join literary greats in Westminster Abbey

Purbeck stone inscribed with lines from one of poet’s most loved works will be unveiled on 31st anniversary of his deathA memorial stone to the poet Philip Larkin, inscribed with lines from one of his most famous works – “our almost instinct almost true/What will survive of us is love” – will be unv…
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Greats Company Life and Culture

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