Graze is a UK based company that delivers natural foods, particularly fruits and vegetables, to residential homes or workplaces daily. was started by 7 friends. We all love food and wanted to get a lot more out of our snacking. Our taste buds (and waistlines) were suffering at the hands of average snacks. We thought we could do a lot better!

So we started inventing snacks that showed off health's more pleasurable side and working out the best way to get them to busy foodies like us. was born! The 7 of us quit our jobs and started making graze boxes.

At graze we’re making it a pleasure to eat better. We create tasty, natural food that does you good and get it directly to you wherever you are, at home or at work. We began life as a start-up founded by seven friends and entrepreneurs with a love for food and great technology. We've had investment from a star cast of VCs, investors and private equity, and we're proud to be one of the fastest growing companies in the UK over the past few years. 

Having created hundreds of new inspired snacks as well as breakfast boxes and a great new range for kids, we are also scaling in the US this year after a very successful trial launch in early 2013. We currently employ approx. 250 people split between our head offices in Richmond, our factory and new state of the art facility in West London (both of which we designed and built ourselves) and now our first US premises in New Jersey and Manhattan. 

Company Growth (employees)
Richmond, GB
Size (employees)
223 (est)
Graze was founded in 2009 and is headquartered in Richmond, GB

Key People at Graze

Anthony Fletcher

Anthony Fletcher

Andy Gibbs

Andy Gibbs

Edd Read

Edd Read

Co-founder & CTO
Tom Percival

Tom Percival

Co-founder & CIO
Graham Bosher

Graham Bosher

Founder & Non-Exec Director
Angus McCarey

Angus McCarey

Michael Farry

Michael Farry

people director

Graze Office Locations

Graze has offices in Richmond, New York, London and Surrey
Richmond, GB (HQ)
26 Dunstable Road
New York, US
401 Park Avenue South

Graze Metrics

Summary Metrics

Founding Date


Total Funding

$1.4 m

Latest funding size

$1.4 m

Time since last funding

almost 8 years


Graze's latest funding round in July 2009 was reported to be $1.4 m. In total, Graze has raised $1.4 m

Graze Financial Metrics

Graze's revenue was reported to be £50.4 m in FY, 2016 which is a 12% decrease from the previous period.

Revenue (FY, 2016)

£50.4 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

£23.6 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

£6.5 m

Cash (29-Feb-2016)

£4.9 m
FY, 2013FY, 2014FY, 2015FY, 2016


£40.2 m£50.9 m£57.1 m£50.4 m

Revenue growth, %


Cost of goods sold

£23.3 m£28.3 m£29.4 m£26.8 m

Gross profit

£16.9 m£22.7 m£27.6 m£23.6 m

Gross profit Margin, %


Operating expense total

£7.7 m£12.2 m£19.5 m£18 m

Pre tax profit

£11.7 m£9.3 m£6.8 m

Net Income

£10.3 m£8.7 m£6.5 m
FY, 2014FY, 2015FY, 2016


£7.1 m£3.4 m£4.9 m

Accounts Receivable

£988 k£608 k£1.8 m

Current Assets

£10.4 m£32.2 m£38.5 m


£23.2 m£7.2 m£7.5 m


£4.8 k£4.5 k£487.2 k

Total Assets

£33.6 m£39.4 m£46.5 m

Accounts Payable

£5.2 m£2.8 m£3.2 m

Current Liabilities

£7.5 m£5 m£5.5 m

Retained Earnings

£10.3 m£8.7 m£6.5 m

Total Equity

£25.5 m£34.2 m£40.6 m

Financial Leverage

1.3 x1.2 x1.1 x
FY, 2014FY, 2015FY, 2016

Income Taxes Paid

(£1.3 m)(£585.5 k)(£276.9 k)
Y, 2016


£271.4 k

Financial Leverage

1.1 x

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