In 2011, Gravy recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm.  And it has.  With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has truly arrived.
We understand marketers need context behind where consumers go and what they do.  Gravy knows the local events and activities consumers choose to engage in and deliver that context; providing intelligence on our lifestyles, life stages, interests and affinities.
That’s why we maintain the largest database of local events and activities in the U.S.  And from it we deliver real-world predictive segmentation and marketing analytics, competitive intelligence, premium audience targeting and precise campaign foot traffic attribution.
We also recognize that location-based context is only as valuable as the quality of the data used to create these insights.  As a result, Gravy built the first and only location verification engine, AdmitOneTM that eliminates poor location signals (over 85%), resulting in the most conclusive consumer segments and audiences available.  And as always, Gravy puts consumer privacy at the center of everything we do.

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Leesburg, US
Size (employees)
32 (est)+7%
Gravy Analytics was founded in 2011 and is headquartered in Leesburg, US
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Key People/Management at Gravy Analytics

Jeff White

Jeff White

Cofounder and CEO
Aaron Vance

Aaron Vance

Chief Revenue Officer
Guy DeCorte

Guy DeCorte


Gravy Analytics Office Locations

Gravy Analytics has an office in Leesburg
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Gravy Analytics Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$21.7 m

Latest funding size

$7.70 m

Time since last funding

a year ago


Gravy Analytics's latest funding round in January 2017 was reported to be $7.7 m. In total, Gravy Analytics has raised $21.7 m
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