Gravy Analytics

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In 2011, Gravy recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm.  And it has.  With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has truly arrived.
We understand marketers need context behind where consumers go and what they do.  Gravy knows the local events and activities consumers choose to engage in and deliver that context; providing intelligence on our lifestyles, life stages, interests and affinities.
That’s why we maintain the largest database of local events and activities in the U.S.  And from it we deliver real-world predictive segmentation and marketing analytics, competitive intelligence, premium audience targeting and precise campaign foot traffic attribution.
We also recognize that location-based context is only as valuable as the quality of the data used to create these insights.  As a result, Gravy built the first and only location verification engine, AdmitOneTM that eliminates poor location signals (over 85%), resulting in the most conclusive consumer segments and audiences available.  And as always, Gravy puts consumer privacy at the center of everything we do.

TypePrivate
Founded2011
HQSterling, US
Websitegravyanalytics.com

Latest Updates

Employees (est.) (Sept 2020)58(+2%)
Cybersecurity ratingAMore

Key People/Management at Gravy Analytics

Jeff White

Jeff White

Founder & CEO
Guy DeCorte

Guy DeCorte

Founder & CTO
Aaron Vance

Aaron Vance

Founder & GM, Data
Matt Jacobson

Matt Jacobson

CFO
Jolene Wiggins

Jolene Wiggins

CMO
Richard Braddock

Richard Braddock

Chairman of the Board
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Gravy Analytics Office Locations

Gravy Analytics has an office in Sterling
Sterling, US (HQ)
45610 Woodland Rd #100
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Gravy Analytics Financials and Metrics

Summary Metrics

Founding Date

2011

Gravy Analytics total Funding

$21.7 m

Gravy Analytics latest funding size

$7.70 m

Time since last funding

4 years ago

Gravy Analytics investors

Gravy Analytics's latest funding round in January 2017 was reported to be $7.7 m. In total, Gravy Analytics has raised $21.7 m
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Gravy Analytics Cybersecurity Score

Cybersecurity ratingPremium dataset

A

93/100

SecurityScorecard logo

Gravy Analytics Online and Social Media Presence

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Gravy Analytics News and Updates

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

New York, NY - (NewMediaWire) - November 01, 2018 - PeerLogix, Inc (OTC: LOGX), the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced today their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow m…

Gravy Analytics Blogs

Using Location Intelligence to Understand Car Buying Trends

Many industries have been disrupted in 2020 but none more so than the automotive industry. From the car buying experience to the way marketers are making the best of a sticky situation. With all of the changes afoot this year, and no way to predict consumer shopping behaviors, is there a solution on…

The Impact of COVID-19 on Clothing Stores

Like other sectors of retail, clothing stores such as Lord & Taylor and Men’s Warehouse have been significantly impacted by COVID-19. Apparel sales, especially for professional attire, have fallen in the past couple of months due to the coronavirus pandemic. Why is this the case? Many consumers …

Analysis of COVID-19 Impact on Convenience Stores

In the wake of the coronavirus pandemic, many U.S. consumers are going to convenience stores to avoid busy supermarkets. According to a report by Nielsen, total consumer spending at c-stores increased by 3.2% for the week of May 3, compared to the same period of the previous year. As COVID-19 contin…

Using Location Intelligence to Determine Trends for Back-to-School Season

This year’s school shopping necessities have changed dramatically compared to past years. With most schools utilizing remote learning, and kitchen tables replacing school desks, how can retailers predict not only what to keep in stock and what to nix, but also evolving back-to-school trends before t…

Using Foot Traffic to Measure Game Attendance at Five Major Baseball Stadiums

While fans aren’t quite back in the stands yet, sports are making a comeback. In 2020, fans are cheering on their favorite teams from their living rooms. Once fans are able to come back to the stands, how can stadiums and teams plan logistics effectively? Historical location data provides sport team…

How Competitive Intelligence Can Help the Hospitality and Travel Industries

The hospitality and travel industries have been significantly impacted by COVID-19. Hospitality and travel businesses are facing many challenges as a result of the coronavirus pandemic. These include mandatory closures, capacity restrictions, and customers who changed their travel plans or canceled …
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Gravy Analytics Frequently Asked Questions

  • When was Gravy Analytics founded?

    Gravy Analytics was founded in 2011.

  • Who are Gravy Analytics key executives?

    Gravy Analytics's key executives are Jeff White, Guy DeCorte and Aaron Vance.

  • How many employees does Gravy Analytics have?

    Gravy Analytics has 58 employees.

  • Who are Gravy Analytics competitors?

    Competitors of Gravy Analytics include SmartyAds, AppLovin and Bamboo.

  • Where is Gravy Analytics headquarters?

    Gravy Analytics headquarters is located at 45610 Woodland Rd #100, Sterling.

  • Where are Gravy Analytics offices?

    Gravy Analytics has an office in Sterling.

  • How many offices does Gravy Analytics have?

    Gravy Analytics has 1 office.