Gravy Analytics

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In 2011, Gravy recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm.  And it has.  With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has truly arrived.
We understand marketers need context behind where consumers go and what they do.  Gravy knows the local events and activities consumers choose to engage in and deliver that context; providing intelligence on our lifestyles, life stages, interests and affinities.
That’s why we maintain the largest database of local events and activities in the U.S.  And from it we deliver real-world predictive segmentation and marketing analytics, competitive intelligence, premium audience targeting and precise campaign foot traffic attribution.
We also recognize that location-based context is only as valuable as the quality of the data used to create these insights.  As a result, Gravy built the first and only location verification engine, AdmitOneTM that eliminates poor location signals (over 85%), resulting in the most conclusive consumer segments and audiences available.  And as always, Gravy puts consumer privacy at the center of everything we do.

TypePrivate
Founded2011
HQSterling, US
Websitegravyanalytics.com

Latest Updates

Employees (est.) (Sep 2019)48

Key People/Management at Gravy Analytics

Jeff White

Jeff White

Cofounder and CEO
Aaron Vance

Aaron Vance

Chief Revenue Officer
Guy DeCorte

Guy DeCorte

Cofounder
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Gravy Analytics Office Locations

Gravy Analytics has an office in Sterling
Sterling, US (HQ)
45610 Woodland Rd #100
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Gravy Analytics Financials and Metrics

Summary Metrics

Founding Date

2011

Gravy Analytics total Funding

$21.7 m

Gravy Analytics latest funding size

$7.70 m

Time since last funding

3 years ago

Gravy Analytics investors

Gravy Analytics's latest funding round in January 2017 was reported to be $7.7 m. In total, Gravy Analytics has raised $21.7 m
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Gravy Analytics Online and Social Media Presence

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Gravy Analytics News and Updates

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

New York, NY - (NewMediaWire) - November 01, 2018 - PeerLogix, Inc (OTC: LOGX), the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced today their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow m…

Gravy Analytics Blogs

Consumer Data Enrichment: 4 Data Types that Improve Customer Experience

The post Consumer Data Enrichment: 4 Data Types that Improve Customer Experience appeared first on Gravy Analytics.

What location data can tell us about the state of Starbucks’ pumpkin spice latte

The post What location data can tell us about the state of Starbucks’ pumpkin spice latte appeared first on Gravy Analytics.

Gravy Analytics Introduces New Fast Food Breakfast Diners, Last Minute Holiday Shoppers and Thanksgiving Meal Planners Audiences

The post Gravy Analytics Introduces New Fast Food Breakfast Diners, Last Minute Holiday Shoppers and Thanksgiving Meal Planners Audiences appeared first on Gravy Analytics.

Report: There’s almost no correlation between online and offline consumer conversations

The post Report: There’s almost no correlation between online and offline consumer conversations appeared first on Gravy Analytics.

4 Advanced Audience Targeting Techniques that Increase Sales from Digital Ads

The post 4 Advanced Audience Targeting Techniques that Increase Sales from Digital Ads appeared first on Gravy Analytics.

4 food and consumer trends to watch

The post 4 food and consumer trends to watch appeared first on Gravy Analytics.
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Gravy Analytics Frequently Asked Questions

  • When was Gravy Analytics founded?

    Gravy Analytics was founded in 2011.

  • Who are Gravy Analytics key executives?

    Gravy Analytics's key executives are Jeff White, Aaron Vance and Guy DeCorte.

  • How many employees does Gravy Analytics have?

    Gravy Analytics has 48 employees.

  • Who are Gravy Analytics competitors?

    Competitors of Gravy Analytics include Kenshoo, Fiksu and International Data Group.

  • Where is Gravy Analytics headquarters?

    Gravy Analytics headquarters is located at 45610 Woodland Rd #100, Sterling.

  • Where are Gravy Analytics offices?

    Gravy Analytics has an office in Sterling.

  • How many offices does Gravy Analytics have?

    Gravy Analytics has 1 office.