In 2011, Gravy recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm. And it has. With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has truly arrived.
We understand marketers need context behind where consumers go and what they do. Gravy knows the local events and activities consumers choose to engage in and deliver that context; providing intelligence on our lifestyles, life stages, interests and affinities.
That’s why we maintain the largest database of local events and activities in the U.S. And from it we deliver real-world predictive segmentation and marketing analytics, competitive intelligence, premium audience targeting and precise campaign foot traffic attribution.
We also recognize that location-based context is only as valuable as the quality of the data used to create these insights. As a result, Gravy built the first and only location verification engine, AdmitOneTM that eliminates poor location signals (over 85%), resulting in the most conclusive consumer segments and audiences available. And as always, Gravy puts consumer privacy at the center of everything we do.
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|Spring Lake Equity Partners, Richard Braddock, Loeb Partners Corporation, MetTel, Gaspar Global Ventures, Gannett Co Inc|