![]() Grass Roots Grass Roots inspires people across the globe through Employee Solutions, Customer Engagement, Promotions & Incentives and Meetings & Events | ![]() Immediate Live Immediate Live (formerly Upper Street Events) is a leading UK-based consumer-focused events company. We create and organise innovative, premium and stylish consumer and trade events that target the passions and interests of carefully chosen niche audiences. | ||
Founding Date | Founding Date 1980 | Founding Date 2013 | Founding Date N/A |
Type | Type Subsidiary | Type Subsidiary | Type Subsidiary |
Tags | |||
Locations | Locations Tring, GB HQ Melbourne, AU Beijing, CN Düsseldorf, DE Mumbai, IN Singapore, SG Barcelona, ES see more | Locations San Francisco, US HQ | Locations London, GB HQ London, GB |
Employees | Employees 5911% decrease | Employees 2 | Employees 514% decrease |
Financial | |||
Revenue (est.) | Revenue (est.) £33.2m (FY, 2017) | Revenue (est.) N/A | Revenue (est.) £12m (FY, 2017) |
Cost of goods | Cost of goods £7m (FY, 2017) | Cost of goods N/A | Cost of goods £7.7m (FY, 2017) |
Gross profit | Gross profit £26.3m (FY, 2017) | Gross profit N/A | Gross profit £4.3m (FY, 2017) |
Net income | Net income £6.6m (FY, 2017) | Net income N/A | Net income (£493k) (FY, 2017) |

Immediate Live (formerly Upper Street Events) is a leading UK-based consumer-focused events company. We create and organise innovative, premium and stylish consumer and trade events that target the passions and interests of carefully chosen niche audiences.
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