MAKING ADVERTISING WELCOME Grapeshot is a New York and London based privately-owned keyword technology provider that provides audience and keyword targeting and analytics solutions in open and private programmatic environments. Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using our page crawling algorithm. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving our clients simple, integrated control over brand safe targeting. Grapeshot is integrated with all major programmatic trading marketplaces including AppNexus, MediaMath, Turn, and The Trade Desk. Grapeshot receives over 2.5M QPS, 3T classifications per month, recognizing 100+ languages and returning standard and custom segments in 25+ languages.
Parent Company
Cambridge, GB
Grapeshot is headquartered in Cambridge, GB
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Grapeshot Office Locations

Grapeshot has offices in London, New York, Singapore, Cambridge and in 1 other location
Cambridge, GB (HQ)
Park House, Castle Park
London, GB
22-25 Eastcastle Street, 1st Floor
Singapore, SG
137 Market St
Chicago, US
20 West Kinzie Street
New York, US
111 Broadway, 10th Floor
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Grapeshot Financials and Metrics

Summary Metrics

Total Funding

$22.3 m


In total, Grapeshot had raised $22.3 m. Grapeshot is a subsidiary of Oracle

Grapeshot Financials

Grapeshot's revenue was reported to be £9.05 m in FY, 2016
GBPFY, 2013FY, 2014FY, 2015FY, 2016


785.7 k2.8 m5 m9 m

Revenue growth, %


Cost of goods sold

91.6 k301 k441 k1 m

Gross profit

694.1 k2.5 m4.6 m8 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.9 k471.2 k389.6 k598.3 k156.1 k363.2 k756 k3.3 m1.4 m

Accounts Receivable

7.9 k150.7 k277.5 k366.8 k563.2 k844.8 k826 k1.5 m3.2 m

Current Assets

74.1 k621.9 k667.1 k965.1 k719.3 k1.2 m1.8 m5.2 m5.5 m


4.8 k4.3 k22.7 k51.8 k118.1 k182.1 k280 k275 k559 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(259.8 k)(1.3 m)(1.2 m)(1.6 m)

Cash From Operating Activities

(1.5 m)(3 m)

Cash From Financing Activities

4.1 m1.5 m

Net Change in Cash

2.6 m(1.9 m)
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Grapeshot News and Updates

Inside Grapeshot's $325 million decision to sell to Oracle, despite some investors thinking it could have grown into a $1 billion startup

Oracle completed its acquisition of UK adtech startup Grapeshot last week in a deal that sources said was worth $325 million. Grapeshot's technology helps brands avoid unwittingly showing ads next to embarrassing content, like airlines advertising next to news stories about plane crashes. The deal…

Oracle buys brand safety-focused marketing firm Grapeshot

Oracle Corp. quietly announced today it’s acquiring a company called Grapeshot Ltd., which has built marketing platform centered on ensuring brand safety. Grapeshot uses artificial intelligence to help marketers avoid placing advertisements alongside potentially damaging content online. For example,…
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