OverviewSuggest Edit

Goodlord is a cloud-based platform transforming the way deals are done. The Company brings together agencies, landlords and tenants online with its software and process the paperwork of tenancy transactions electronically to minimise cost, effort and time. Scanning and filing contracts are a thing of the past. Its vision is a paperless, swift process allowing tenants to sign for a property right away. Goodlord is the easiest, fastest and most efficient way to sign contacts, references and take move-in monies.

HQLondon, GB
Employee Ratings4.2

Latest Updates

Employees (est.) (Dec 2021)188(-2%)
Job Openings16
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Key People/Management at Goodlord

William Reeve

William Reeve

Chief Executive Officer
Philip Mundy

Philip Mundy

Tom Mundy

Tom Mundy

Co-founder and COO
Costas Frangeskou

Costas Frangeskou

Director of Sales
Donovan Frew

Donovan Frew

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Goodlord Office Locations

Goodlord has an office in London
London, GB (HQ)
22 Hanbury St, Shadwell
London, GB
1 Poultry
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Goodlord Financials and Metrics

Summary Metrics

Founding Date


Goodlord total Funding

$34.1 m

Goodlord latest funding size

$13.2 m

Time since last funding

2 years ago

Goodlord investors

Goodlord's latest funding round in March 2020 was reported to be $13.2 m. In total, Goodlord has raised $34.1 m
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Goodlord Revenue

Cash (31-Aug-2018)

GBPFY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets

FY, 2016

Financial Leverage

1.3 x
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Goodlord Acquisitions / Subsidiaries

Company NameDateDeal Size
VouchJuly 13, 2020

Goodlord Online and Social Media Presence

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Goodlord News and Updates

Proptech Goodlord buys tenant bill splitting platform acasa

UK proptech player Goodlord has acquired acasa, a fintech platform which allows tenants to manage household bills and split costs between housemates. Financial terms were not disclosed.

UK-based proptech startups Goodlord and Vouch join forces to create new market leader

The London-based property technology company Goodlord today announced that it will be joining forces with referencing platform Vouch, bringing the fast-growing Vouch business into the Goodlord group. This acquisition will create a market leading proptech company. Going forward, the 2,000+ clients of…

London proptech startup Goodlord buys Vouch to modernise UK’s lettings sector

UK proptech Goodlord has acquired fellow software platform Vouch with the goal of creating an end-to-end solution for letting agencies. Founded in 2017, Vouch offers a fixed-cost hybrid referencing solution, saving agents time without the need for outsourcing, as well as providing access to commissi…

Goodlord, the proptech startup that offers a SaaS for rentals, has raised £10M in Series B funding

Goodlord, the London ‘proptech’ startup that offers cloud-based software to help estate agents, landlords and tenants manage the rental process, appears to have achieved somewhat of a turn-around after it fell into difficulty two years ago. Since then the company installed a new CEO and CTO, and rai…

With a new CEO and CTO in place, proptech startup Goodlord raises further £7M

London ‘proptech’ startup Goodlord, which offers cloud-based software to help estate agents, landlords and tenants manage the rental process, has raised £7 million in Series B funding. The round is led by Finch Capital, with participation from existing investor Rocket Internet/GFC, and is roughly eq…

Goodlord Blogs

Stamp duty: Is the pressure mounting to reform property tax?

A guest blog by Mark Armstrong, Group Chief Executive Officer, Reapit I don’t think anyone would argue with me when I say that 2021 was a good year for the property industry. Activity remained buoyant as the year came to a close, with the busiest levels of house buying since 2006. The s…

10 time-saving tips for letting agents in 2022

2022 is shaping up to be a busy year. Tenant demand held steady in December, and all predictions suggest that demand will stay strong in the coming 12 months. Letting and estate agents will have to look for new ways to save time so they have more to spend on generating revenue and provid…

Your guide to proposals to regulate short-term lets and holiday rentals

The government has confirmed that it will set out new rules for when second homeowners letting out their properties short-term in England can access business tax rates. England's not alone in proposing new and updated legislation in the sector. As a housing crisis threatens the UK, polic…

Industry first "digital onboarding" for landlords set to transform process

Letting agents are on track to bring the landlord experience into the 21st century thanks to new technology from Goodlord. In an industry first, the lettings technology leaders are gearing up to launch "digital landlord onboarding" - a new service which will save time for agents and impr…

How Avocado Property saves "someone employed 25 hours a week" [+ video]

"I was first introduced to Goodlord when I worked at another estate agency in Marlow as the lettings manager," says Robbie Hearn, Lettings Manager at Bonners & Babingtons. "They weren't even using a referencing company, they were doing their own referencing - and this was going ba…

How to win landlords with "no sales BS" [+ podcast]

We have a simple set of rules at Avocado Property: "no suits, no ties, no leaflets, no sales BS". The only time we find our customers wear suits is if they have a court appearance or are meeting an accountant. Normally, they're in t-shirts and jeans, and we want to reflect our clients. I…
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Goodlord Frequently Asked Questions

  • When was Goodlord founded?

    Goodlord was founded in 2014.

  • Who are Goodlord key executives?

    Goodlord's key executives are William Reeve, Philip Mundy and Tom Mundy.

  • How many employees does Goodlord have?

    Goodlord has 188 employees.

  • Who are Goodlord competitors?

    Competitors of Goodlord include Pay360, Bunker DB and ReCharge.

  • Where is Goodlord headquarters?

    Goodlord headquarters is located at 22 Hanbury St, Shadwell, London.

  • Where are Goodlord offices?

    Goodlord has an office in London.

  • How many offices does Goodlord have?

    Goodlord has 2 offices.