Charlotte started Good Carma in the summer of 2013 in honour of her mother Lynne who died from bowel cancer earlier that year. “I wanted to help my mother by offering an alternative to dairy cheese without sacrificing flavour but using healthy and nutritious ingredients. Good Carma’s cheese style products are now enjoyed by both vegans and non-vegans alike” The initial cheese style alternative products developed by Good Carma include Flavour Fusion – a range of grated style shaker (similar to grated Parmesan) and soon to be followed to market is a soft cheese style spread. Both products have been available through selected markets and online. The aim and rationale of the business is to nutritionally help all people hence why the name “Good Carma” was chosen along with being produced in CARMA-rthenshire. Business policy includes the use of non GM soya and where possible locally sourced ingredients in future products.