We’re a creative communications agency. Two decades working with charities, businesses and unions has taught us how to build belief, and inspire people to put their beliefs into action.
Today we use our unique insight and imagination to help brands, businesses and charities develop meaningful connections in a sceptical age. Our work inspires everyone from employees to volunteers, from consumers to donors, from people in power to people in need.
It all starts with belief.

TypePrivate
HQLondon, GB
Founded1995
Size (employees)78 (est)-2%
Websitegoodagency.co.uk
GOOD Agency was founded in 1995 and is headquartered in London, GB
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Key People/Management at GOOD Agency

Chris Norman

Chris Norman

Strategy Director and MD
Reuben Turner

Reuben Turner

Creative Partner
Annie Moreton

Annie Moreton

Strategy Director
Barney Cockerell

Barney Cockerell

Creative Director
Emma Hargreaves

Emma Hargreaves

Head of Planning
Graham Banks

Graham Banks

Finance and Operations Director
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GOOD Agency Office Locations

GOOD Agency has an office in London
London, GB (HQ)
8 Boundary Row
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GOOD Agency Financials and Metrics

Summary Metrics

Founding Date

1995

GOOD Agency Revenue

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GOOD Agency's revenue was reported to be £7.50 m in FY, 2017
GBP

Revenue (FY, 2017)

7.5m

Gross profit (FY, 2017)

3.2m

Gross profit margin (FY, 2017), %

43%

Net income (FY, 2017)

361.7k

EBITDA (FY, 2017)

730.4k

EBIT (FY, 2017)

454.2k

Cash (31-Mar-2017)

1.8m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

2.8m3.2m3.5m2.7m2.1m5.5m6.9m6.2m7.9m7.2m5.6m6.5m6.8m6.8m6.9m6.1m7.5m

Revenue growth, %

2%(11%)

Cost of goods sold

1.7m2.1m2.6m2.0m1.2m3.3m3.8m4.1m4.1m3.6m3.5m3.9m4.1m4.4m4.6m4.1m4.3m

Gross profit

1.1m1.1m951.1k736.6k830.1k2.3m3.1m2.1m3.9m3.6m2.1m2.6m2.8m2.3m2.3m2.0m3.2m
GBPFY, 1996FY, 1997FY, 1998FY, 1999FY, 2000FY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

26.4k90.6k125.9k104.3k290.3k260.5k113.5k154.0k261.6k581.6k604.4k593.1k115.9k155.5k61.4k48.4k587.0619.0k589.7k554.4k503.5k1.8m

Accounts Receivable

477.9k1.0m858.2k610.2k555.9k903.5k1.0m1.0m1.2m1.6m964.1k1.0m787.4k1.1m1.1m1.2m2.2m

Inventories

7.7k12.6k21.9k23.2k93.3k25.9k51.8k32.1k39.2k163.5k119.5k

Current Assets

297.2k459.0k718.8k636.5k810.7k864.6k1.4m1.4m979.3k1.5m1.8m2.1m1.6m2.5m2.3m1.6m1.2m2.4m2.2m2.2m2.2m4.6m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

142.3k119.3k51.4k(54.3k)(50.7k)407.3k566.3k231.9k223.0k48.4k(1.0m)(100.2k)235.0k120.2k352.6k52.1k361.7k

Cash From Operating Activities

393.4k328.2k

Dividends Paid

75.7k85.6k180.2k180.2k

Cash From Financing Activities

(27.2k)227.6k
GBPY, 2017

Revenue/Employee

103.6k

Financial Leverage

3.2 x
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GOOD Agency Online and Social Media Presence

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GOOD Agency News and Updates

New Creative Director at GOOD Agency

Barney Cockerell from CHI & Partners has joined GOOD Agency as Creative Director, as the agency makes a number of internal promotions to the senior management team. Cockerell will be responsible for leading the creative department. Before he joined CHI in 2011 he already had extensive charity ex…
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GOOD Agency Blogs

GOOD wins Gold at the DMA Awards

The DMA Awards, rewardingly hard to win. A campaign is judged on its strategy, creativity and results; they certainly live up to their tagline. That’s why we are over the moon that we bought home two Golds for WaterAid and Untapped and a Bronze for Macmillan Murder Mystery.  We couldn’t be happier f…

A tribute to Adrian Burder

We’re working with a team at the moment who are hurting from the loss of a leader, a mentor, a guide and a friend. The team at Dogs Trust are hurting so much because they’ve lost a family member, not a boss. Someone who hired them, nurtured them, believed in them and showed them security The post A …

WaterAid and GOOD win Best Fundraising Campaign… AGAIN!

The Third Sector Awards are renowned for recognising and celebrating the outstanding efforts within the voluntary sector and, following on from our win at the Campaign for Good Awards, we are delighted to share that Untapped won Best Fundraising Campaign for the second time.  Awarded to a fundraisin…

WaterAid & GOOD win Best Fundraising Campaign

 PRWeek, Campaign and Third Sector joined together to celebrate creativity with heart. This is the first time three leading Haymarket titles in the PR, advertising and charity sectors have joined together to recognise great campaigns.   The objective of the Awards is to reward excellence and recogni…

GOOD Agency Company Life and Culture

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GOOD Agency Frequently Asked Questions

  • When was GOOD Agency founded?

    GOOD Agency was founded in 1995.

  • Who are GOOD Agency key executives?

    GOOD Agency's key executives are Chris Norman, Reuben Turner and Annie Moreton.

  • How many employees does GOOD Agency have?

    GOOD Agency has 78 employees.

  • What is GOOD Agency revenue?

    Latest GOOD Agency annual revenue is £7.5 m.

  • What is GOOD Agency revenue per employee?

    Latest GOOD Agency revenue per employee is £96.2 k.

  • Who are GOOD Agency competitors?

    Competitors of GOOD Agency include Sparks Marketing Group, Kenshoo and Dean Houston.

  • Where is GOOD Agency headquarters?

    GOOD Agency headquarters is located at 8 Boundary Row, London.

  • Where are GOOD Agency offices?

    GOOD Agency has an office in London.

  • How many offices does GOOD Agency have?

    GOOD Agency has 1 office.