GOOD Agency

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We’re a creative communications agency. Two decades working with charities, businesses and unions has taught us how to build belief, and inspire people to put their beliefs into action.
Today we use our unique insight and imagination to help brands, businesses and charities develop meaningful connections in a sceptical age. Our work inspires everyone from employees to volunteers, from consumers to donors, from people in power to people in need.
It all starts with belief.

TypePrivate
Founded1995
HQLondon, GB
Websitegoodagency.co.uk

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Latest Updates

Employees (est.) (Jan 2022)70(-4%)
Revenue (FY, 2019)£6.7 M(-3%)
Cybersecurity ratingBMore
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Key People/Management at GOOD Agency

Chris Norman

Chris Norman

Chief Executive Officer and Founder
Annie Moreton

Annie Moreton

Strategy Director
Andy Powell

Andy Powell

Creative Director
Pete Snell

Pete Snell

Associate Creative Director
Camilla Karlsen

Camilla Karlsen

Account Director
Rosie Boon

Rosie Boon

Associate Creative Director
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GOOD Agency Office Locations

GOOD Agency has an office in London
London, GB (HQ)
51 Great Suffolk St
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GOOD Agency Financials and Metrics

Summary Metrics

Founding Date

1995
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GOOD Agency Revenue

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GOOD Agency's revenue was reported to be £6.72 m in FY, 2019
GBP

Revenue (FY, 2019)

6.7m

Gross profit (FY, 2019)

4.0m

Gross profit margin (FY, 2019), %

59%

Net income (FY, 2019)

118.7k

EBITDA (FY, 2019)

273.6k

EBIT (FY, 2019)

162.8k

Cash (31-Mar-2019)

1.4m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Revenue

2.8m3.2m3.5m2.7m2.1m5.5m6.9m6.2m7.9m7.2m5.6m6.5m6.8m6.8m6.9m6.1m7.5m7.0m6.7m

Revenue growth, %

2%(11%)

Cost of goods sold

1.7m2.1m2.6m2.0m1.2m3.3m3.8m4.1m4.1m3.6m3.5m3.9m4.1m4.4m4.6m4.1m2.8m2.8m2.8m

Gross profit

1.1m1.1m951.1k736.6k830.1k2.3m3.1m2.1m3.9m3.6m2.1m2.6m2.8m2.3m2.3m2.0m4.7m4.2m4.0m
GBPFY, 1996FY, 1997FY, 1998FY, 1999FY, 2000FY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Cash

26.4k90.6k125.9k104.3k290.3k260.5k113.5k154.0k261.6k581.6k604.4k593.1k115.9k155.5k61.4k48.4k587.0619.0k589.7k554.4k503.5k1.8m1.1m1.4m

Accounts Receivable

477.9k1.0m858.2k610.2k555.9k903.5k1.0m1.0m1.2m1.6m964.1k1.0m787.4k1.1m1.1m1.2m2.2m1.4m1.4m

Inventories

7.7k12.6k21.9k23.2k93.3k25.9k51.8k32.1k39.2k163.5k119.5k

Current Assets

297.2k459.0k718.8k636.5k810.7k864.6k1.4m1.4m979.3k1.5m1.8m2.1m1.6m2.5m2.3m1.6m1.2m2.4m2.2m2.2m2.2m4.6m3.3m3.9m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Net Income

142.3k119.3k51.4k(54.3k)(50.7k)407.3k566.3k231.9k223.0k48.4k(1.0m)(100.2k)235.0k120.2k352.6k52.1k361.7k93.3k118.7k

Cash From Operating Activities

393.4k328.2k

Dividends Paid

75.7k85.6k180.2k180.2k

Cash From Financing Activities

(27.2k)227.6k
GBPFY, 1996

Financial Leverage

40.3 x
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GOOD Agency Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

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GOOD Agency Online and Social Media Presence

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GOOD Agency News and Updates

New Creative Director at GOOD Agency

Barney Cockerell from CHI & Partners has joined GOOD Agency as Creative Director, as the agency makes a number of internal promotions to the senior management team. Cockerell will be responsible for leading the creative department. Before he joined CHI in 2011 he already had extensive charity ex…

GOOD Agency Blogs

Brand Purpose is Purpose, and vice versa

Chris Norman, GOOD’s CEO and co-founder, reflects on the IPA’s Effective Purpose Report, published last week and the unintended confusion it could cause: Poor communication is causing confusion and resistance to the adoption of Purpose.

Brands fill our leadership vacuum

This week Edelman released their annual Global Trust Barometer. Our Planning Director Pete Grant responds to the findings

Has Unilever’s “obsession” with purpose gone too far?

GOOD’s Managing Director, Nilesha Chauvet, responds to Terry Smith’s recent open letter, criticising Unilever’s “obsession” with Purpose

Because real change starts with good conversation

This year, GOOD launched Change Conversations, a fireside chat-style webinar series with the most influential voices in the charity sector. The series allows experts to share fresh insights and to discuss the questions keeping the sector awake at night.

Change Conversations: 2021 reflections

This year, GOOD launched Change Conversations, a fireside chat-style webinar series with the most influential voices in the charity sector. The series allows experts to share fresh insights and to discuss the questions keeping the sector awake at night. Because real change starts with good conversat…

Feel GOOD this Christmas

We think everyone needs a bit of feel-good this Christmas. So we’ve compiled a few happy facts to keep you smiling over the festive period!
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GOOD Agency Frequently Asked Questions

  • When was GOOD Agency founded?

    GOOD Agency was founded in 1995.

  • Who are GOOD Agency key executives?

    GOOD Agency's key executives are Chris Norman, Annie Moreton and Andy Powell.

  • How many employees does GOOD Agency have?

    GOOD Agency has 70 employees.

  • What is GOOD Agency revenue?

    Latest GOOD Agency annual revenue is £6.7 m.

  • What is GOOD Agency revenue per employee?

    Latest GOOD Agency revenue per employee is £96 k.

  • Who are GOOD Agency competitors?

    Competitors of GOOD Agency include MatMarket, Vivial and Active International.

  • Where is GOOD Agency headquarters?

    GOOD Agency headquarters is located at 51 Great Suffolk St, London.

  • Where are GOOD Agency offices?

    GOOD Agency has an office in London.

  • How many offices does GOOD Agency have?

    GOOD Agency has 1 office.