Early in the 20th Century, two German immigrants founded a small mill in Bally, Pennsylvania to manufacture socks. As a tribute to their adopted home, they named the company the Great American Knitting Mills.
From the start, Great American sought "golden opportunities" in the marketplace. Ironically, the most fruitful and enduring reward arose as Great American humbly answered Americans hard hit by the Great Depression in 1929. Consumers wanted socks that wore better and lasted longer. Great American’s response was to sew gold linen reinforcing yarn into the toe of its socks and thus an iconic American brand was born, the Gold Toe brand.
Before long, Americans everywhere asked for the durable socks the only way they knew how, “the ones with the gold toe." Since then, Gold Toe sockwear has emerged as The Standard of Quality in socks. Today, the Gold Toe brand claims half of all men's dress socks sold in department stores in the United States.
In 2006, Gold Toe Brands and another of the world’s great sock makers, Moretz, merged to create one of the largest sock companies in the world. Moretz was founded by Hugh Moretz in 1946 in Newton, North Carolina. The combination of Gold Toe and Moretz brings to the marketplace a leading collection of brands and private label capabilities. No other company can match GoldToeMoretz’s operational, technical or creative capabilities nor its ability to anticipate and respond to market trends.