Giosis, the company behind Qoo10, operates an e-marketplace offering sellers customisable sales strategies and buyers an extensive product portfolio. It is a joint venture established between eBay Inc. and Gmarket Inc. founder, Mr Ku Young Bae, in April 2010. Today, Giosis provides seven localised marketplaces, Qoo10, in five countries – China, Hong Kong, Japan, Indonesia, Malaysia and Singapore. It partners esteemed enterprises such as Mecox Lane and Yahoo to enable e-commerce of the best deals in almost every country.
Qoo10’s five markets transacted SGD278 million in 2012, almost doubling 2011's SGD150 million. In Singapore, its daily transactions are about 30,000, translating into monthly sales volume of SDG15 million and annual sales volume of SGD90 million in 2012.
As of January 2013, 960,000 Qoo10 mobile apps have been downloaded across the five Qoo10 e-marketplaces. Singapore contributed some 580,000 downloads. About 20 per cent of the overall sales come from mobile sales, and this number is expected to rise to 30 per cent within 2013.
As of March 2013, there are about 50,000 registered sellers on Qoo10 Singapore. About 150 sellers transact at least SGD10,000 every month. There are about 900,000 registered users on Qoo10 Singapore. More than 1,000 new users are registered on Qoo10 Singapore every day since January 2012.