General Magic

General Magic. As a spin-off from ROUTE 66, creator of the first offline mobile navigation software in the world, General Magic has been working with a small and experienced team to create technologies that surprise and put a smile on your face because of their beauty and elegance. Technologies that make Open Data accessible to everyone.

Our search for a brand name that reflects our ambition to make magical software has led us to General Magic - one of the most impressive start-ups in Silicon Valley, an Apple spin-off. Its partners include some of the biggest players in the worlds of computing, communications, and consumer electronics, and it's loaded with top-notch engineers who have been given a clean slate to reinvent traditional approaches to ubiquitous worldwide communications. Our legacy is given by people that created QuickDraw and HyperCard, the Macintosh and the design of circles in Google+, the iPod, Android OS, Nest thermostat, Safari Web browser and many more.

So it is with pride and a feeling of respect to the best in the business that we present ourselves to the world with a new but renowned and illustrious brand. We are the new General Magic.

Company Growth (employees)
Brașov, RO
Size (employees)
11 (est)+23%
General Magic was founded in 1990 and is headquartered in Brașov, RO

General Magic Office Locations

General Magic has offices in Brașov and Freienbach
Brașov, RO (HQ)
2 Strada Gheorghe Lazăr

General Magic Data and Metrics

Summary Metrics

Founding Date


Traffic Overview of General Magic

General Magic Online and Social Media Presence

General Magic News and Updates

Listen to Andy Hertzfeld on Steve Jobs movie, General Magic, and his time at Google

 Last week I caught up with Andy Hertzfeld, a Silicon Valley legend who really shouldn’t need an introduction. Read More

This is what work-life balance looks like at a company with 100% retention of moms

When Phil Graves, a father of three young girls, worked for Deloitte, his days looked a lot like those of many working professionals. He left…

Tony Fadell speaks out about innovation, revolution, Nest, Steve Jobs and entrepreneurship

 At a time when Silicon Valley is so focused on software, Tony reminds us that being truly revolutionary requires a combination of both great hardware and great software. A few years ago, it was the iPod, the iPhone, the iPad, and Macs. Now it’s products like Nest and cars where entrepreneurs are ma…

General Magic Company Life and Culture

You may also be interested in