General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. 

At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. 

Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at nine campuses across three continents. 
New York, US
2,580 (est)

Key People at General Assembly

Adam Pritzker

Adam Pritzker

Executive Chairman | Co-founder
Jake Schwartz

Jake Schwartz

CEO and Co-Founder
John Zdanowski

John Zdanowski

Matthew Brimer

Matthew Brimer

Jason Stoffer

Jason Stoffer

Board Director

General Assembly Locations

New York, US
Atlanta, US
Austin, US
Boston, US
Chicago, US
Hong Kong, CN
London, GB
London, GB
Santa Monica, US
Santa Monica, US
Los Angeles, US
Melbourne, AU
Singapore, SG
Sydney, AU
Sydney, AU
Washington, US
Seattle, US
San Francisco, US
Denver, US
Dallas, US

General Assembly Metrics

General Assembly Summary

Founding Date


Total Funding

$120 M

Latest funding size

$70 M

Time since last funding

about 1 year


Wellington Management, Advance Publications, Bezos Expeditions, Mousse Partners, Alexis Ohanian, Maveron, VegasTechFund, Hosain Rahman, John Fisher, Tom Vander Ark, Alex Asseily, IVP (Institutional Venture Partners)

General Assembly Online Presence

General Assembly News

General Assembly Company Life