Genashtim was set up in 2004 to bring world leading eLearning 2.0 programs to Asia. We believe the internet is here to stay, and that its relevance to our personal and business lives is growing exponentially. The advent of social networking, blogging, YouTube, and other phenomena is creating a series of tsunamis in this evolution. We believe that traditional learning models are becoming increasingly outdated and irrelevant in this environment, and unpalatable to the current mutli-tasking and tech-savvy generation. Lastly, we do strongly believe in preserving our environment. Online learning minimizes commuting, paper usage, and construction materials for classrooms. Thus less fuel consumption, less emission of pollutants, and more natural reserves conserved.