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Funnel is building the platform that helps marketers automate their data collection so they can focus on analysis and taking actions. Right now most marketers use a manual process and a spreadsheet to report on their marketing results. Funnel replaces this with software that is always up to date, more detailed and less error prone.
Funnels customers include ecommerce companies, media agencies, brands, b2b businesses, mobile apps and gaming companies. Almost everyone who is selling or promoting something online can benefit from accurately and timely reporting on the results of their marketing programs and it can often have a big impact on their business.

HQStockholm, SE
Employee Ratings4.3

Latest Updates

Employees (est.) (Jul 2021)187
Cybersecurity ratingBMore

Key People/Management at Funnel

Fredrik Skantze

Fredrik Skantze

CEO and Co-Founder
Sven Hamberg

Sven Hamberg

Chief Product Officer
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Funnel Office Locations

Funnel has offices in Stockholm and Boston
Stockholm, SE (HQ)
Klarabergsgatan 23
Boston, MA, US
175 Federal St
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Funnel Financials and Metrics

Summary Metrics

Founding Date


Funnel total Funding

$68 m

Funnel latest funding size

$47 m

Time since last funding

2 years ago

Funnel investors

Funnel's latest funding round in January 2020 was reported to be $47 m. In total, Funnel has raised $68 m
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Funnel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Funnel Online and Social Media Presence

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Funnel News and Updates

SurgePays, Inc. Expands Sales Activities via the Launch of BLITZ, the Company’s Proprietary Blockchain Supported Sales Funnel, Customer Relationship Management and Business Intelligence Platform and the Appointment of In-House Sales Team Leaders

Company Appoints Daniel Anderson as National Direct Sales Manager and Patrick Crean as National Sales Manager for Special and Indirect Accounts Company Appoints Daniel Anderson as National Direct Sales Manager and Patrick Crean as National Sales Manager for Special and Indirect Accounts

4 Ways You Can Get More Customers In Your Sales Funnel

Your traffic looks pretty good, but the leads just aren't there. Now what

Storybook Suite in the Sky: Disney Cruise Line Dreams Up First-Of-Its-Kind Funnel Suite Aboard Disney Wish

New suite continues Disney Cruise Line tradition of unique and enchanting accommodations at sea CELEBRATION, Fla., May 14, 2021 /PRNewswire/ -- See the line where the sky meets the sea? It's calling guests home to the Wish Tower Suite, a first-of-its-kind accommodation set high in the...

Strawberry Funnel Cake Frappuccino and Unicorn Pops: Summer menu at Starbucks

Strawberry Funnel Cake Frappuccino and Unicorn Pops: Summer menu at Starbucks

: Starbucks’ summer menu includes a Strawberry Funnel Cake Frappuccino and Unicorn Pops

Starbucks said during its second-quarter earnings that cold and premium beverages drove growth.

Starbucks hopes nostalgic tastes capture your summer dollars with the Strawberry Funnel Cake Frappuccino

Industry experts say nostalgic flavors are in as customers long for pre-pandemic times. Summer is quickly arriving and with it, brands are beefing up their cold drink menu offerings for customers looking for ways to escape the heat. That’s why today Starbucks released its new summer menu featuring i…
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Funnel Blogs

Same mission, but with an explosive new brand

Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at this equation for days! Give it a rest!” 

How to analyze marketing reports

A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. 

Creating a unified marketing data repository

Learn how to create a unified marketing data repository using Funnel’s automated data warehouse exports.

How to improve your marketing reporting

A question many CMOs ask is, "How do I improve my weekly or monthly marketing reporting?"  Every marketer needs to show that the activities they're doing are generating results. The problem arises when marketing reporting becomes such a drag that it takes time away from what’s important…

What marketing tools should you be using?

All digital marketers ask: What marketing tools do I need to hit my targets? Unfortunately, there's no "one-size-fits-all" answer. I hear this question daily when talking to potential customers. A digital marketer books a call or meeting with me, but I soon realize that they might not b…

How to add UK Digital Service Tax to your advertising spend

Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some platforms absorbed the cost, Google has passed this additional 2% tax onto the advertisers from the 1st of November 2020.
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Funnel Frequently Asked Questions

  • When was Funnel founded?

    Funnel was founded in 2014.

  • Who are Funnel key executives?

    Funnel's key executives are Fredrik Skantze and Sven Hamberg.

  • How many employees does Funnel have?

    Funnel has 187 employees.

  • Who are Funnel competitors?

    Competitors of Funnel include IRI, Allocadia and Vidooly.

  • Where is Funnel headquarters?

    Funnel headquarters is located at Klarabergsgatan 23, Stockholm.

  • Where are Funnel offices?

    Funnel has offices in Stockholm and Boston.

  • How many offices does Funnel have?

    Funnel has 2 offices.