OverviewSuggest Edit

Funnel is a company providing a marketing data platform. It enables marketers to collect, prepare, and analyze data. The platform delivers features such as self-serve data import, automatic updates, backups, platform integrations, etc.
HQStockholm, SE
Employee Ratings4.5

Latest Updates

Employees (est.) (Apr 2022)287(+6%)
Revenue (FY, 2020)KR119.6 M(+60%)
Cybersecurity ratingBMore
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Key People/Management at Funnel

Fredrik Skantze

Fredrik Skantze

CEO and Co-Founder
Sarah Ankergård

Sarah Ankergård

Head of Accounting
Tomas Smogner

Tomas Smogner

VP Finance
Jennifer Jussila

Jennifer Jussila

Head of Talent, Commercial EMEA
Adam Blomberg

Adam Blomberg

VP Product & Partner Marketing
Sven Hamberg

Sven Hamberg

Chief Product Officer
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Funnel Office Locations

Funnel has offices in Stockholm and Boston
Stockholm, SE (HQ)
Klarabergsgatan 23
Boston, MA, US
175 Federal St
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Funnel Financials and Metrics

Summary Metrics

Founding Date


Funnel total Funding

$68 m

Funnel latest funding size

$47 m

Time since last funding

2 years ago

Funnel investors

Funnel's latest funding round in January 2020 was reported to be $47 m. In total, Funnel has raised $68 m
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Funnel Revenue

Funnel's revenue was reported to be kr119.61 m in FY, 2020 which is a 59.5% increase from the previous period.

Revenue (FY, 2020)


Revenue growth (FY, 2019 - FY, 2020), %


Net income (FY, 2020)


EBIT (FY, 2020)

SEKFY, 2018FY, 2019FY, 2020



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Operating expense total


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Accounts Receivable


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Accounts Payable


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Capital Expenditures

SEKFY, 2018




0.3 x


0.2 x

Financial Leverage

1.6 x
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Funnel Operating Metrics

Funnel's Customers was reported to be 1 k in Dec, 2021.
Dec, 2021


1 k


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Funnel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Funnel Online and Social Media Presence

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Funnel News and Updates

How People Get Into The Home Solar Power Funnel In USA? What Stops Solar Adoption That’s In Progress?

New Research Finds Referrals Are Pivotal to Solar Adoption in Underserved California Communities, Opening the Door to Equity in the Energy Transition

Swedish SaaS scale-up Funnel raises €57.1 million additional funding – ahead of IPO on Nasdaq Stockholm

SaaS scale-up Funnel, a leading European Data Platform for Marketing, has closed a Pre-IPO investment of €57.1 million of primary capital to fund the continued rapid expansion of the business. The funding round has been led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan, with par…

Funnel funnels $66 million in the door in final private funding round before IPO

Skipping the Series C raise and gunning straight for the listing, Stockholm-based Funnel has raised $66 million in a pre-IPO round. The post Funnel funnels $66 million in the door in final private funding round before IPO appeared first on Tech.eu.

Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in ‘pre-IPO’ round

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a challenge. Today, a Stockholm startup called Funnel, which has built a no-code platform to help manage that process, is ann…

SurgePays, Inc. Expands Sales Activities via the Launch of BLITZ, the Company’s Proprietary Blockchain Supported Sales Funnel, Customer Relationship Management and Business Intelligence Platform and the Appointment of In-House Sales Team Leaders

Company Appoints Daniel Anderson as National Direct Sales Manager and Patrick Crean as National Sales Manager for Special and Indirect Accounts Company Appoints Daniel Anderson as National Direct Sales Manager and Patrick Crean as National Sales Manager for Special and Indirect Accounts

4 Ways You Can Get More Customers In Your Sales Funnel

Your traffic looks pretty good, but the leads just aren't there. Now what
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Funnel Blogs

PPC vs Marketplaces: Finding Your Marketing Mix

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities. 

What is marketing mix modeling and how does it work

There are quite a few different methods for understanding our sales - which processes increase sales and which ones fail to help. There is no shortage of data analysis methods to see how our various marketing strategies are faring. Marketing Mix Modeling is one such method.

The 6-point list to do kickass marketing reporting

Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Here are common questions on most digital marketers' minds: How do I get a unified view of my marketing performance? Create an investor or board-level report? Centralize my m…

How to analyze Instagram insights to increase organic audience

Instagram is one of the biggest platforms with billions of active users. As high as 71% of businesses use it to reach and attract potential customers. It’s no wonder because over 80% of customers agree they use Instagram before deciding to purchase a service or a product.

An introduction to marketing data warehouses for marketers and analysts

Hey there, marketer! You have probably heard of Funnel, or even better, you are using it. If so, you already know that getting an overview of all your data across platforms has never been easier.

6 CRM reports every marketer should use

A CRM isn’t a simple warehouse for information about leads and sales. CRM definition implies handling relationships with clients through regular analysis of sales data. 
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Funnel Frequently Asked Questions

  • When was Funnel founded?

    Funnel was founded in 2014.

  • Who are Funnel key executives?

    Funnel's key executives are Fredrik Skantze, Sarah Ankergård and Tomas Smogner.

  • How many employees does Funnel have?

    Funnel has 297 employees.

  • What is Funnel revenue?

    Latest Funnel annual revenue is kr119.6 m.

  • What is Funnel revenue per employee?

    Latest Funnel revenue per employee is kr402.7 k.

  • Who are Funnel competitors?

    Competitors of Funnel include IRI, Allocadia and OnMarc.

  • Where is Funnel headquarters?

    Funnel headquarters is located at Klarabergsgatan 23, Stockholm.

  • Where are Funnel offices?

    Funnel has offices in Stockholm and Boston.

  • How many offices does Funnel have?

    Funnel has 2 offices.