OverviewSuggest Edit

Funnel is building the platform that helps marketers automate their data collection so they can focus on analysis and taking actions. Right now most marketers use a manual process and a spreadsheet to report on their marketing results. Funnel replaces this with software that is always up to date, more detailed and less error prone.
Funnels customers include ecommerce companies, media agencies, brands, b2b businesses, mobile apps and gaming companies. Almost everyone who is selling or promoting something online can benefit from accurately and timely reporting on the results of their marketing programs and it can often have a big impact on their business.

HQStockholm, SE
Employee Ratings4.6

Latest Updates

Employees (est.) (Jan 2021)174
Cybersecurity ratingBMore

Key People/Management at Funnel

Fredrik Skantze

Fredrik Skantze

CEO and Co-Founder
Sven Hamberg

Sven Hamberg

Chief Product Officer
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Funnel Office Locations

Funnel has offices in Stockholm and Boston
Stockholm, SE (HQ)
Klarabergsgatan 23
Boston, MA, US
175 Federal St
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Funnel Financials and Metrics

Summary Metrics

Founding Date


Funnel total Funding

$68 m

Funnel latest funding size

$47 m

Time since last funding

a year ago

Funnel investors

Funnel's latest funding round in January 2020 was reported to be $47 m. In total, Funnel has raised $68 m
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Funnel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Funnel Online and Social Media Presence

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Funnel News and Updates

Trump’s Donors Funnel $10.5 Million Into His Businesses During His Presidency

Some $8.5 million of that comes from committees Trump controls directly, while $2 million comes from other Republicans.

Gateway Funnel Pros Launches a ClickFunnels Support Program That Can Reduce Stripe Chargeback Disputes Before They Happen and Automate Merchant Responses

WINDHAM, Maine, Nov. 24, 2020 /PRNewswire/ -- Gateway Funnel Pros, a USA-based payment services and software provider focused on assisting ClickFunnels businesses, is doing something rarely seen in the payment-processing world – helping businesses maintain their merchant accounts, even...

A 2020 Surprise: Gateway Funnel Pros' ClickFunnels Data Shows Per-Site Revenue Increases Along with a Reduction in Dormant High-Risk Payment Gateway Accounts

WINDHAM, Maine, Oct. 29, 2020 /PRNewswire/ -- The deep recession caused by the worldwide pandemic has affected businesses in every level of the American economy. Many industries, like airlines and hospitality, have suffered historic revenue drops while some others, like e-commerce, have...

Search Engine Optimization (SEO) Software Market May Set New Growth Story |Web CEO, SE Ranking, Funnel Science

Latest Study on Industrial Growth of Global Search Engine Optimization (SEO) Software Market 2019-2025. A detailed study accumulated to offer Latest insights about acute features of the Search Engine Optimization (SEO) Software market. Posted via Industry Today. Follow us on Twitter @IndustryToday

Japan Urges Urbanites to Tour Country, Sparks Virus Funnel Fear

Japan Urges Urbanites to Tour Country, Sparks Virus Funnel Fear

Google, Amazon Funnel Over $20 Million to Virus Conspiracy Sites

Google, Amazon Funnel Over $20 Million to Virus Conspiracy Sites
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Funnel Blogs

How to Optimize Your E-commerce Customer Experience During Sales Promotions

  The sales promotions that you run throughout the year as an e-commerce company can require a big investment from an advertising perspective. If we consider just Black Friday and Cyber Monday the CPMs can rise, in some cases like with social ads, up to 50%.

Data Studio Templates for Ecommerce Marketers

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking at this data in a thousand different places and trying to put the pieces together. In order to make decisions with confidence, and within…

How to measure the success of your Q5 Campaigns

For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable time of the year. All of your potential buyers are primed and ready to see your Black Friday and Cyber Monday ads, and those same people…

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, Multi-Touch Attribution (MTA) models assess the role each marketing touchpoint plays in creating customers and generating revenue. Despite …

How Does the Funnel Team Think About Attribution

The digital marketing landscape is a land of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage of ways to reach your audience and, if you do it right, turn the anonymous user into a valuable customer. However, with the customer jo…

The 4 biggest challenges with marketing analytics

As we all know, digital has become the heartbeat of modern marketing and the amount of data & platforms we use within marketing are growing at a considerable rate. One of the biggest challenges is that the data we use to measure and improve our marketing performance is siloed across …
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Funnel Frequently Asked Questions

  • When was Funnel founded?

    Funnel was founded in 2014.

  • Who are Funnel key executives?

    Funnel's key executives are Fredrik Skantze and Sven Hamberg.

  • How many employees does Funnel have?

    Funnel has 174 employees.

  • Who are Funnel competitors?

    Competitors of Funnel include IRI, Allocadia and Unbounce.

  • Where is Funnel headquarters?

    Funnel headquarters is located at Klarabergsgatan 23, Stockholm.

  • Where are Funnel offices?

    Funnel has offices in Stockholm and Boston.

  • How many offices does Funnel have?

    Funnel has 2 offices.