Fundable's platform takes advantage of the new JOBS Act, also known as the "Crowdfunding Bill," which now allows startup companies to publicly raise money from anyone willing to back them. In addition, Fundable makes investing more accessible, providing two ways for backers to support companies—through rewards or equity. Backers earn rewards such as product pre-orders, unique gifts, or special incentives by the companies' founders in exchange for pledging capital. For larger investments, startups may also offer equity in their companies.