FreeWheel is a company that develops TV and video advertising technology solutions for publishers, advertisers, and media buyers. Its products include the DemandSuite platform for optimizing reporting processes, the Strata system for cross-media campaign planning, activation, optimization, and financial management, and the Beeswax buying tool for a unified user interface (UI), workflows, data access, and omnichannel inventory. The company also provides data analytics, inventory onboarding, and consulting services.