![]() Fragrance Direct Fragrance Direct is an online retailer of fragrances, cosmetics, skincare and haircare products. | |||||
Founding Date | Founding Date 1993 | Founding Date 1992 | Founding Date 2014 | Founding Date 2014 | Founding Date 1916 |
Type | Type Private | Type Public | Type Private | Type Private | Type Private |
Tags | |||||
Locations | Locations Macclesfield, GB HQ | Locations Buckinghamshire, GB HQ | Locations New York, US HQ | Locations New York, US HQ London, GB London, GB | Locations Milano, IT HQ London, GB |
Employees | Employees 35 | Employees 155 | Employees 1412% increase | Employees 5803% increase | Employees 3583% decrease |
Valuation ($) | Valuation ($) N/A | Valuation ($) 539.9 m | Valuation ($) N/A | Valuation ($) 1.2 b | Valuation ($) N/A |
Financial | |||||
Revenue (est.) | Revenue (est.) £36.1m (FY, 2018) | Revenue (est.) £105.1m (FY, 2025) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A |
Cost of goods | Cost of goods £25.2m (FY, 2018) | Cost of goods £57.1m (FY, 2025) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A |
Gross profit | Gross profit £10.9m (FY, 2018) | Gross profit £52.5m (FY, 2025) | Gross profit N/A | Gross profit N/A | Gross profit N/A |
Net income | Net income £414.5k (FY, 2018) | Net income £14.4m (FY, 2025) | Net income N/A | Net income N/A | Net income N/A |
Funding | |||||
Latest funding round | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 24m (almost 8 years ago) | Latest funding round $ 80m (almost 5 years ago) | Latest funding round N/A |
Total funding raised | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 35.2m | Total funding raised $ 266.4m | Total funding raised N/A |

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