Our vision is a world where good restaurants become great ones—and those great restaurants flourish, regardless of whether they serve upscale cuisine, homestyle fare or quick eats. It’s an issue that’s near and dear to our heart and we work hard to make sure every restaurant we set out on a journey with achieves greatness. We want to eliminate every bad meal you’ve ever had. Every dish that didn’t meet the hype of the reviews: gone. Every delivery that showed up an hour late and too cold: gone. We want to change the way people eat and reinvent the way they discover and review food online. We want to improve the way people share photos of great meals. And we want to do our part to help more diners understand where their food is coming from. We know that restaurants are about more than just food - we care about the whole restaurant experience. We also know software can be a valuable tool for bringing that experience to more customers and to keep them coming back. ​ But we also know our limits: Our software is no replacement for the classic cornerstones of great restaurants—an inspired menu, lip-smackingly good food and a friendly, welcoming environment. And we wouldn't have it any other way.
Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2013
Size (employees)
22 (est)-12%
Website
foodit.com
FOODit was founded in 2013 and is headquartered in London, GB

Key People at FOODit

Rif Kiamil

Rif Kiamil

Founder

FOODit Office Locations

FOODit has an office in London
London, GB (HQ)
4 Crown Place

FOODit Data and Metrics

Summary Metrics

Founding Date

2013

Total Funding

$2 m

Latest funding size

$2 m

Time since last funding

about 4 years
FOODit's latest funding round in March 2013 was reported to be $2 m. In total, FOODit has raised $2 m

FOODit Financial Metrics

FOODit's revenue was reported to be £194.4 k in FY, 2016 which is a 136% increase from the previous period.
Numbers are in £, GBP

Revenue (FY, 2016)

194.4 k

Revenue growth (FY, 2015 - FY, 2016), %

136%

Gross profit (FY, 2016)

172.8 k

Gross profit margin (FY, 2016), %

89%

Net income (FY, 2016)

(1.2 m)

Cash (31-Mar-2016)

349.7 k
Numbers are in £, GBPFY, 2015FY, 2016

Revenue

82.3 k194.4 k

Revenue growth, %

136%

Cost of goods sold

36.2 k21.6 k

Gross profit

46.2 k172.8 k

Gross profit Margin, %

56%89%

Pre tax profit

(894.5 k)(1.4 m)

Net Income

(697.5 k)(1.2 m)
Numbers are in £, GBPFY, 2015FY, 2016

Cash

145.3 k349.7 k

Accounts Receivable

23.9 k15.9 k

Current Assets

239.1 k429.5 k

PP&E

816 k1.2 m

Total Assets

1.1 m1.6 m

Accounts Payable

22.2 k83.1 k

Current Liabilities

1.9 m3.6 m

Retained Earnings

(697.5 k)(1.2 m)

Total Equity

(846.3 k)(2 m)

Financial Leverage

-1.2 x-0.8 x
Numbers are in £, GBPFY, 2015FY, 2016

Income Taxes Paid

197 k235.5 k
Numbers are in £, GBPY, 2016

Revenue/Employee

6.5 k

Financial Leverage

-0.8 x

FOODit Online and Social Media Presence

FOODit Company Life and Culture

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