Flipp (formerly Wishabi) was born in 2007 by former Microsoft engineers. We're backed by some of the largest venture capitalists and retail executives in the world. Our vision is a future in which consumers and retailers are connected. We feel that weekly shopping is too much work - too mundane - and we want shopping to be fun again. We want to make sure that consumers can save time, save money, and get the right product at the right time.

Company Growth (employees)
Toronto, CA
Size (employees)
385 (est)+5%
Flipp was founded in 2007 and is headquartered in Toronto, CA

Flipp Office Locations

Flipp has offices in Toronto and New York
Toronto, CA (HQ)
Islington Ave
New York, US
18 112 W 34th St

Flipp Data and Metrics

Summary Metrics

Founding Date


Total Funding

$61 m

Latest funding size

$61 m

Time since last funding

over 1 year


Flipp's latest funding round in April 2016 was reported to be $61 m. In total, Flipp has raised $61 m

Traffic Overview of Flipp

Flipp Online and Social Media Presence

Flipp News and Updates

After a brief return to normality the pound has been flipped upside down by politics once again

LONDON — Just as things looked like they were starting to get back to normal for the British pound, the calling of a general election by the Conservative government has flipped the currency on its head for the second time in less than 10 months. Having previously been a cycl…

Google can settle arguments for you by flipping a virtual coin (GOOG)

Agonising over a difficult decision? Can't get your team to agree? Google's got your back. Hidden in the search engine is a neat Easter egg that lets you flip a virtual coin — perfect for settling disputes or choosing between two options. It's dead simple: Just search for "…

Your next fast food order could be cooked by Flippy, a new AI robot designed to flip burgers

AI robots have reached the world of fast food. CaliBurger, a West Coast burger chain, has invested in a burger-flipping robot named “Flippy.” Flippy’s creator,…

Stunned kid lands an unthinkable pencil-flipping trick

There are a lucky few who find their calling in life early on and then proceed to make an Instagram dedicated to it. Flips.9 is an Instagram account dedicated to flipping things. That's right, the entire account is videos of kids taking the water bottle challenge to the next level, successfully …

Pittsburgh isn’t worried about the self-driving Uber that flipped over in Arizona

Uber’s self-driving cars are already back on public roads in three states after one crashed in Tempe, Arizona, over the weekend. The ride-hailing startup resumed…

Uber has taken its self-driving cars off the road after one flipped over in Arizona

In the photos, Uber’s gray self-driving Volvo SUV is on its side, headlights still blasting. The car behind it is badly dented. The pictures depict…
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Flipp Company Life and Culture

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