Flavia Aranha

Besides be worn, clothes are also a record of its production process which discloses a precious plot of knowledge, traditions and improvisations set in craft production. Sticking to that memory is to value not only the final product, but also its materials and especially those who produced it. In order to promote a fairer and more humanized chain, Flavia Aranha is a Brazilian brand concerned with sustainable development of fashion and the environment in which it operates. The brand is a conjunction of special features in which Flavia Aranha's dreams and concerns took form. In the beginning, some of these concerns were only an intention, but now they are the elements that define who we are. We base our production in a structured chain wherein human relations are prioritized and traditional knowledge is valued. The craft production, besides being highly productive, is a bridge that connects us to our ancestry. Our older knowledge recorded in the memory through the (re) production of the technique. We believe that this connection is required as a way to present ourselves to the world. The designer's inspiration comes from the relationships that constitute the ecosystem in which the brand is inserted, the awareness of interdependence between us and the environment. Getting to know the farmers, the artisans, talking to the seamstresses, carefully observe what is happening around them; the gestures of a craft, the sound of the dense forest, the singing of the spinners, all these is transforming. The textures, colors and shapes of a new collection come from a subjective reading of this interaction.