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FiveStars provides a solution for local businesses to increase customer loyalty. The platform allows merchants to drive lasting increases in revenue without discounting, while increasing overall customer satisfaction through rewards.

HQSan Francisco, CA, US
Employee Ratings3.8
Overall CultureC+

Latest Updates

Employees (est.) (Jun 2022)264(+2%)
Job Openings31
Cybersecurity ratingBMore
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Key People/Management at FiveStars

Victor Ho

Victor Ho

Chief Executive Officer
Matt Doka

Matt Doka

Head of Business Development, Chief Technology Officer
Chris Luo

Chris Luo

Senior Vice President of Marketing and Inside Sales
Zach Shubert

Zach Shubert

Senior Vice President of Engineering
David King

David King

Chief Operating Officer
Gracie Binder

Gracie Binder

Vice President of Operations
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FiveStars Office Locations

FiveStars has offices in San Francisco, Albuquerque, Arlington, Atlanta and in 40 other locations
San Francisco, CA, US (HQ)
500 3rd St #405, San Francisco
Albuquerque, NM, US
Albuquerque, NM, USA
Arlington, VA, US
Arlington County, Arlington, VA, USA
Atlanta, GA, US
Atlanta, GA, USA
Aurora, CO, US
Aurora, CO, USA
Austin, TX, US
Austin, TX, USA
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FiveStars Financials and Metrics

Summary Metrics

Founding Date


FiveStars total Funding

$145.2 m

FiveStars latest funding size

$52.5 m

Time since last funding

2 years ago

FiveStars investors

FiveStars's latest funding round in October 2020 was reported to be $52.5 m. In total, FiveStars has raised $145.2 m
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Human Capital Metrics

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FiveStars Cybersecurity Score

Cybersecurity ratingPremium dataset



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FiveStars Online and Social Media Presence

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FiveStars Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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FiveStars News and Updates

This Week in European Tech: Qualcomm swoops in to buy Veoneer, GPS raises $300 million+, SumUp buys Fivestars, and more

Happy Friday! This week, the research team tracked more than 110 tech funding deals worth almost €1.6 billion, and more than 10 exits, M&A transactions, and rumours, and related news stories across Europe, including […] The post This Week in European Tech: Qualcomm swoops in to buy Veon…

SumUp enters US through acquisition of Fivestars

London-based mPOS vendor SumU has acquired Fivestars, a US local commerce network that combines a marketing platform with integrated payments, for $317 million in a mix of cash and stock.

SumUp sums up Fivestars for $317 million, gains access to over $3 billion in sales

London’s global payments provider SumUp has successfully completed the acquisition of Fivestars, a US-based startup that delivers vertically integrated payments, loyalty programmes, and a marketing automation platform. The translation amount […] The post SumUp sums up Fivestars for $317 million, ga…

European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M

SumUp, a European-based competitor to Square, PayPal/iZettle and others that provide mobile-powered card readers and other sales technology to merchants and small businesses, has made an acquisition in the U.S. to dig deeper into that market, and to expand the kinds of services that it provides to c…

Fivestars raises $52.5 million in equity and debt financing

Fivestars, an integrated payment processing and marketing platform powering the largest local commerce network in the U.S., today announces it has raised $52.5 million in a combination of Series D equity and debt financing.

Small business payments and marketing startup Fivestars raises $52.5M

It’s a difficult time for small businesses — to put it mildly. And Fivestars CEO Victor Ho said that many of the big digital platforms aren’t really helping. Ho argued that those platforms (whether they offer delivery services, user reviews or marketing tools) all have the same underlying model: “Th…
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FiveStars Blogs

5 Ways to Increase Customer Loyalty

Loyal customers keep your revenue flowing. In fact, loyal customers spend 67 percent more than occasional customers, which is why focusing on repeat business is a necessity. But, how? The post 5 Ways to Increase Customer Loyalty appeared first on Fivestars Insights.

Start Taking Online Orders TODAY: Create a Small Business Shopify Store Within 2 Hours

The COVID-19 crisis in the United States and around the world completely upended the way people perform day-to-day activities. Interactions at many restaurants quickly became digital-first as delivery, curbside pick-up, or drive-thru-only became common with dining rooms across the country shuttered.…

Grow your Business Instagram account during COVID-19

[ps2id id=’instagram’ target=”/][ps2id id=’smallbusiness’ target=”/][ps2id id=’smallbusiness’ target=”/]The Covid-19 pandemic has significantly changed the way that business owners engage their public. You can no longer rely on advertising methods like TV and radio commercials to bring in business. …

Looking for a Punch Card App? 3 Things You Need to Know.

Today, nearly every form of business that was once done on paper is being partially or fully transitioned into a digital format. Loyalty cards and punch cards are no exception. If you are looking for a way to transform your existing loyalty program or launch a new one, this guide details the history…

Revamp Your Business Facebook Page to Level Up During Coronavirus Era

[ps2id id=’fbcoronavirus’ target=”/]With the onset of the novel coronavirus (COVID-19) crisis, many companies must take unprecedented action in order to survive. Social distancing guidelines and related health regulations mean that many small businesses need to establish an online presence to remain…

Top 10 Examples of Spa and Salon Loyalty Programs

Gaining new customers may seem like the best way to help your business grow, but keeping those customers with a salon loyalty program is more effective in expanding your bottom line. With returning customers spending an average of two-thirds more in your establishment than first-timers, you need an …
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FiveStars Frequently Asked Questions

  • When was FiveStars founded?

    FiveStars was founded in 2011.

  • Who are FiveStars key executives?

    FiveStars's key executives are Victor Ho, Matt Doka and Chris Luo.

  • How many employees does FiveStars have?

    FiveStars has 264 employees.

  • Who are FiveStars competitors?

    Competitors of FiveStars include Voyado, ClickDimensions and Ontraport.

  • Where is FiveStars headquarters?

    FiveStars headquarters is located at 500 3rd St #405, San Francisco, San Francisco.

  • Where are FiveStars offices?

    FiveStars has offices in San Francisco, Albuquerque, Arlington, Atlanta and in 40 other locations.

  • How many offices does FiveStars have?

    FiveStars has 45 offices.