FitSense (also known as Freely Insurance Services, formerly FitSense Insurance Services) is a data company providing a platform that enables health insurance companies to personalize products and services using health and fitness app data. It gathers information on users’ physical activity by consolidating and integrating data from health and fitness apps such as smart watches, mobile phones, and other wearable devices. This data is analyzed and translated into an activity score, which can be used to predict the user’s health and fitness level, and subsequently insurance risk.