believes that “fit preferences” – each individual shopper’s preferences in respect of fit – is the single most important attribute that apparel retailers need to capture and manage to drive better brand experiences, improve loyalty and increase long-term customer value. It is also the most neglected area. “Fit” is the intersection of personal size and shape preferences, garment characteristics and the purpose for/context in which the garment will be used/worn. It is also dynamic: a set of parameters, measurements and behaviors that are influenced by factors including fashion, style, weather, trend and even opinion. 
By capturing and actively managing these customer data to obtain individual insights, retailers are able to engage shoppers and potential shoppers in a far more powerful way than ever before, changing the way that consumers search for, discover – or, perhaps, are found by – garments, and purchase them, in-store and online. works with well-known brands such as QVC, Hugo Boss and M&Co, employing 65 people across offices in London, two sites in Estonia, and New York City. In 2014, it acquired Clothes Horse, a US apparel recommendation service. In 2015, was acquired by Rakuten, Inc, one of the world’s leading internet services companies.
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Parent CompanyRakuten Marketing
HQLondon, GB
Cybersecurity ratingBMore
Fitsme is headquartered in London, GB

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Key People/Management at Fitsme

Heikki Haldre

Heikki Haldre

Founder and Chief Executive
Paul Pällin

Paul Pällin

Chief Technology Officer
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Fitsme Office Locations

Fitsme has offices in London, New York, Tallinn, Tartu and in 1 other location
London, GB (HQ)
9 Fitzroy Mews, Cleveland Street
Tallinn, EE
Paadi 4-4, Harjumaa
New York, US
900 Broadway #706
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Fitsme Financials and Metrics

Summary Metrics

In total, Fitsme had raised $16.2 m. Fitsme is a subsidiary of Rakuten Marketing

Fitsme Revenue

Fitsme's revenue was reported to be £1.13 m in FY, 2017 which is a 33.8% decrease from the previous period.
GBPFY, 2014FY, 2015FY, 2016FY, 2017



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GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



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GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

GBPFY, 2012

Financial Leverage

1.1 x
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Fitsme Cybersecurity Score

Cybersecurity ratingPremium dataset



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Fitsme Online and Social Media Presence

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Fitsme Blogs

Top 10 Industry Trends and Which Retailers Are Excelling

Discover the top 10 industry trends and which retailers are smashing it online in 2018. The post Top 10 Industry Trends and Which Retailers Are Excelling appeared first on Rakuten Fits Me.
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Fitsme Frequently Asked Questions

  • Who are Fitsme key executives?

    Fitsme's key executives are Heikki Haldre and Paul Pällin.

  • How many employees does Fitsme have?

    Fitsme has 28 employees.

  • What is Fitsme revenue?

    Latest Fitsme annual revenue is £1.1 m.

  • What is Fitsme revenue per employee?

    Latest Fitsme revenue per employee is £40.5 k.

  • Who are Fitsme competitors?

    Competitors of Fitsme include Dolls Kill, Revolve and Christopher & Banks.

  • Where is Fitsme headquarters?

    Fitsme headquarters is located at 9 Fitzroy Mews, Cleveland Street, London.

  • Where are Fitsme offices?

    Fitsme has offices in London, New York, Tallinn, Tartu and in 1 other location.

  • How many offices does Fitsme have?

    Fitsme has 5 offices.