believes that “fit preferences” – each individual shopper’s preferences in respect of fit – is the single most important attribute that apparel retailers need to capture and manage to drive better brand experiences, improve loyalty and increase long-term customer value. It is also the most neglected area. “Fit” is the intersection of personal size and shape preferences, garment characteristics and the purpose for/context in which the garment will be used/worn. It is also dynamic: a set of parameters, measurements and behaviors that are influenced by factors including fashion, style, weather, trend and even opinion. 
By capturing and actively managing these customer data to obtain individual insights, retailers are able to engage shoppers and potential shoppers in a far more powerful way than ever before, changing the way that consumers search for, discover – or, perhaps, are found by – garments, and purchase them, in-store and online. works with well-known brands such as QVC, Hugo Boss and M&Co, employing 65 people across offices in London, two sites in Estonia, and New York City. In 2014, it acquired Clothes Horse, a US apparel recommendation service. In 2015, was acquired by Rakuten, Inc, one of the world’s leading internet services companies.
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Parent CompanyRakuten Marketing
HQLondon, GB
Fitsme is headquartered in London, GB
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Key People/Management at Fitsme

Heikki Haldre

Heikki Haldre

Founder and Chief Executive
Paul Pällin

Paul Pällin

Chief Technology Officer
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Fitsme Office Locations

Fitsme has offices in London, , Tartu, Tallinn and in 1 other location
London, GB (HQ)
9 Fitzroy Mews, Cleveland Street
Tallinn, EE
Paadi 4-4, Harjumaa
New York, US
900 Broadway, Suite 706
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Fitsme Financials and Metrics

Summary Metrics

In total, Fitsme had raised $9 m. Fitsme is a subsidiary of Rakuten Marketing

Fitsme Revenue

Fitsme's revenue was reported to be £1.13 m in FY, 2017
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GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



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GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

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Fitsme Online and Social Media Presence

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Fitsme Blogs

Meet Magento UK

Share insights with merchants and developers from across the globe around the future of eCommerce and  discover the latest trends and tools presented by some of the most successful minds in the industry. The post Meet Magento UK appeared first on Rakuten Fits Me.

Ecommerce Club Lunch: Online Returns Edition

Mix business with pleasure by joining us and other senior level peers in the retail industry to this exclusive roundtable lunch around 'Online Returns', to network and exchange insights around that topic! The post Ecommerce Club Lunch: Online Returns Edition appeared first on Rakuten Fits Me.

DealMaker New York

Rakuten Marketing Symposium events are the premier gathering place for online performance marketing leaders. In addition to the main event, join the Golden Link Awards for the best in Performance Marketing. The post DealMaker New York appeared first on Rakuten Fits Me.

WWD Retail 20/20

This year's event will include topics such as converging the digital and physical shopping experiences, tracking and analyzing shopper behavior across visits, and other key retail industry insights. The post WWD Retail 20/20 appeared first on Rakuten Fits Me.

Decoded Future Fashion

This year's event is about Empowering Change-Makers. An opportunity to network with the most disruptive Experience & Lifestyle, Fashion & Luxury and Beauty & Wellness companies. The post Decoded Future Fashion appeared first on Rakuten Fits Me.

Retail Customer Engagement Conference

This year's conference showcases how leading retailers have increased brand awareness, enhanced customer journey and experience through omnichannel, resulting in increased sales and customer loyalty. The post Retail Customer Engagement Conference appeared first on Rakuten Fits Me.
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Fitsme Company Life and Culture

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Fitsme Frequently Asked Questions

  • Who are Fitsme key executives?

    Fitsme's key executives are Heikki Haldre and Paul Pällin.

  • What is Fitsme revenue?

    Latest Fitsme annual revenue is £1.1 m.

  • Who are Fitsme competitors?

    Competitors of Fitsme include Dolls Kill, Revolve and UNTUCKit.

  • Where is Fitsme headquarters?

    Fitsme headquarters is located at 9 Fitzroy Mews, Cleveland Street, London.

  • Where are Fitsme offices?

    Fitsme has offices in London, , Tartu, Tallinn and in 1 other location.

  • How many offices does Fitsme have?

    Fitsme has 5 offices.