believes that “fit preferences” – each individual shopper’s preferences in respect of fit – is the single most important attribute that apparel retailers need to capture and manage to drive better brand experiences, improve loyalty and increase long-term customer value. It is also the most neglected area. “Fit” is the intersection of personal size and shape preferences, garment characteristics and the purpose for/context in which the garment will be used/worn. It is also dynamic: a set of parameters, measurements and behaviors that are influenced by factors including fashion, style, weather, trend and even opinion. 
By capturing and actively managing these customer data to obtain individual insights, retailers are able to engage shoppers and potential shoppers in a far more powerful way than ever before, changing the way that consumers search for, discover – or, perhaps, are found by – garments, and purchase them, in-store and online. works with well-known brands such as QVC, Hugo Boss and M&Co, employing 65 people across offices in London, two sites in Estonia, and New York City. In 2014, it acquired Clothes Horse, a US apparel recommendation service. In 2015, was acquired by Rakuten, Inc, one of the world’s leading internet services companies.
Parent Company
Rakuten Marketing
London, GB
Fitsme is headquartered in London, GB

Key People/Management at Fitsme

Heikki Haldre

Heikki Haldre

Founder and chief executive
Paul Pällin

Paul Pällin

Chief technology officer

Fitsme Office Locations

Fitsme has offices in London, Tallinn, New York and Tartu
London, GB (HQ)
9 Fitzroy Mews, Cleveland Street
Tallinn, EE
Paadi 4-4, Harjumaa
New York, US
900 Broadway, Suite 706
Show all (4)

Fitsme Financials and Metrics

Summary Metrics

In total, Fitsme had raised $9 m. Fitsme is a subsidiary of Rakuten Marketing

Fitsme Financials

Fitsme's revenue was reported to be £1.7 m in FY, 2016 which is a 584% increase from the previous period.
GBPFY, 2015FY, 2016


250.4 k1.7 m

Operating expense total

4.7 m5.4 m


(4.4 m)(3.6 m)

EBITDA margin, %

GBPFY, 2015FY, 2016

Net Income

(4.4 m)(3.4 m)
    Show all financial metrics

    Fitsme's Web-traffic and Trends

    Fitsme Online and Social Media Presence

    Fitsme Company Life and Culture

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