OverviewSuggest Edit

FirstCry, operating by BrainBees Solutions, is an e-commerce company offering a range of baby care products and toys. It distributes baby clothes, footwear, toys and books, as well as products for feeding and nursing. The Company also supplies products for mothers, including maternity personal care, accessories and other products.
HQPune, IN
Employee Ratings3.5

Latest Updates

Employees (est.) (Sept 2021)2,123(+4%)
Cybersecurity ratingAMore

Key People/Management at FirstCry

Supam Maheshwari

Supam Maheshwari

Co-Founder, CEO
Amitava Saha

Amitava Saha

Co-Founder, COO
Gautam Sharma

Gautam Sharma

Anirudh Chaturvedi

Anirudh Chaturvedi

VP Product
Vivek Goel

Vivek Goel

VP of Marketing and Analytics
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FirstCry Office Locations

FirstCry has an office in Pune
Pune, IN (HQ)
Rajashree Business Park Nr. Sohrab Hall, 114, 338, Tadiwala Rd, Sangamvadi
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FirstCry Financials and Metrics

Summary Metrics

Founding Date


FirstCry total Funding

$733.4 m

FirstCry latest funding size

$315 m

Time since last funding

6 months ago

FirstCry investors

FirstCry's latest funding round in April 2021 was reported to be $315 m. In total, FirstCry has raised $733.4 m
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FirstCry Revenue


Net income (FY, 2018)

INRFY, 2017FY, 2018

Net Income

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FirstCry Operating Metrics

FirstCry's Stores was reported to be 100 in Feb, 2015. FirstCry's Customers was reported to be 2 m in Jan, 2019.
Feb, 2015Jan, 2019

Active Cities



1.2 k2 k


2 m


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FirstCry Acquisitions / Subsidiaries

Company NameDateDeal Size
BabyoyeOctober 15, 2016$54 m

FirstCry Cybersecurity Score

Cybersecurity ratingPremium dataset



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FirstCry Online and Social Media Presence

Embed Graph

FirstCry Company Culture

  • CEO Rating



  • Compensation



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FirstCry News and Updates

India: SoftBank invests $300m in baby, mother products retailer FirstCry

SoftBank will pump in additional $100 million as a second tranche of investment in FirstCry a year later. The post India: SoftBank invests $300m in baby, mother products retailer FirstCry appeared first on DealStreetAsia.

SoftBank-backed FirstCry Group acquires Oi Playschool

Boutique Consulting firm LoEstro Advisors acted as the financial advisor to Oi Playschool on its sale to Edubees Education, an arm of FirstCry Group.

FirstCry Frequently Asked Questions

  • When was FirstCry founded?

    FirstCry was founded in 2010.

  • Who are FirstCry key executives?

    FirstCry's key executives are Supam Maheshwari, Amitava Saha and Gautam Sharma.

  • How many employees does FirstCry have?

    FirstCry has 2,123 employees.

  • Who are FirstCry competitors?

    Competitors of FirstCry include Shiprocket Social, Snapdeal and BeiBei.

  • Where is FirstCry headquarters?

    FirstCry headquarters is located at Rajashree Business Park Nr. Sohrab Hall, 114, 338, Tadiwala Rd, Sangamvadi, Pune.

  • Where are FirstCry offices?

    FirstCry has an office in Pune.

  • How many offices does FirstCry have?

    FirstCry has 1 office.