First Round Capital is a venture capital firm specializing in growth capital investments in seed, startups, and early stage companies in the fintech sector. The firm is not averse to invest in pre-revenue companies and often provides the first outside capital to its portfolio companies. It does not invest in companies which try to change consumer behavior or create a new consumer need. The firm seeks to invest in advertising, distribution, technology-based, and marketing focused companies with an emphasis on consumer-facing business. Within technology, it prefers to invest in internet-enabled businesses including both consumer and enterprise with a clear distribution strategy. It typically invests in companies based in the United States including Philadelphia, Silicon Valley and New York area. The firm makes an initial investment of $0.5 million and also invests between $0.1 million and $0.2 million. The firm prefers to take an active role in the investments.