First Insight offers the only product testing solution that delivers guidance gained from customers who “show they know” what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation. Our complete SaaS solution empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumers’ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.
Warrendale, US
Size (employees)
66 (est)+5%
First Insight was founded in 2007 and is headquartered in Warrendale, US
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Key People/Management at First Insight

Greg Petro

Greg Petro

President and CEO
Jim Maloney

Jim Maloney

Chief Financial Officer
Kim Harrigal

Kim Harrigal

Chief Technology Officer
Jim Shea

Jim Shea

Chief Marketing Officer

First Insight Office Locations

First Insight has an office in Warrendale
Warrendale, US (HQ)
200 2000 Ericsson Dr
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First Insight Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$23.4 m

Latest funding size

$14 m

Time since last funding

3 years ago


First Insight's latest funding round in March 2015 was reported to be $14 m. In total, First Insight has raised $23.4 m
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