OverviewSuggest Edit

First Insight offers the only product testing solution that delivers guidance gained from customers who “show they know” what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation. Our complete SaaS solution empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumers’ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.
HQWarrendale, PA, US
Employee Ratings3.6
Overall CultureD+

Latest Updates

Employees (est.) (Apr 2022)118(+6%)
Job Openings7
Cybersecurity ratingBMore
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Key People/Management at First Insight

Greg Petro

Greg Petro

President and CEO
Jim Maloney

Jim Maloney

Kim Harrigal

Kim Harrigal

Chief Technology Officer
Jim Shea

Jim Shea

Chief Marketing Officer
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First Insight Office Locations

First Insight has an office in Warrendale
Warrendale, PA, US (HQ)
2000 Ericsson Dr #200
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First Insight Financials and Metrics

Summary Metrics

Founding Date


First Insight total Funding

$23.4 m

First Insight latest funding size

$14 m

Time since last funding

7 years ago

First Insight investors

First Insight's latest funding round in March 2015 was reported to be $14 m. In total, First Insight has raised $23.4 m
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First Insight Cybersecurity Score

Cybersecurity ratingPremium dataset



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First Insight Online and Social Media Presence

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First Insight Company Culture

  • Overall Culture



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First Insight Blogs

What SDG and ESG Mean for Corporate Sustainability Initiatives

In the race to net zero, how does the nearly $5 Trillion retail industry keep itself alive while also supporting the Sustainable Development Goals set out by the United Nations? Many small to medium retailers mistakenly believe that these goals are just for the global players like Nike, Adi…

5 Ways Inflation is Impacting Businesses and Consumer Spending

Soaring prices are straining both consumers and businesses. With inflation at a 40-year high reaching 8.3%, companies need to put their customers at the center of decision-making now more than ever. Our inflation study, The State of Consumer Spending: Inflation Impacting Consumer Confidence…

The State of Consumer Spending: Inflation Impacting Confidence

Consumer Confidence Sinks as Inflation Forces Ninety-Seven Percent of Consumers to Reprioritize Spending to Afford Rising Grocery, Gasoline, Housing, and Healthcare Costs

Leveraging Machine Learning to Improve Supply Chain Forecasting

A quick check of Google trends indicates that “supply chain” queries are diminishing from their highs in October 2021. Yet that doesn’t mean that the turmoil caused by chaos in the supply chain is, in fact, subsiding. In a recent First Insight report in partnership with the Baker Retailing …

Key Sustainability Differences Between UK And US Consumers

The United Kingdom and United States are not united when it comes to sustainability in retail. Key differences emerge around the secondhand market, defining sustainability, purchase decision factors, and packaging. According to our research, 85% of UK shoppers expect retailers to be more su…

World Retail Congress 2022 Recap: Key Takeaways, Trends, & Challenges

Global retail leaders from around the world gathered recently in Rome for the World Retail Congress. No matter where they were from or what sector they were in everyone had similar topics top of mind. Yet wherever you turned and whoever was speaking, the unofficial theme was summed up ve…
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First Insight Frequently Asked Questions

  • When was First Insight founded?

    First Insight was founded in 2007.

  • Who are First Insight key executives?

    First Insight's key executives are Greg Petro, Jim Maloney and Kim Harrigal.

  • How many employees does First Insight have?

    First Insight has 118 employees.

  • Who are First Insight competitors?

    Competitors of First Insight include Statista, Porter Novelli and Wrike.

  • Where is First Insight headquarters?

    First Insight headquarters is located at 2000 Ericsson Dr #200, Warrendale.

  • Where are First Insight offices?

    First Insight has an office in Warrendale.

  • How many offices does First Insight have?

    First Insight has 1 office.