First Insight

OverviewSuggest Edit

First Insight offers the only product testing solution that delivers guidance gained from customers who “show they know” what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation. Our complete SaaS solution empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumers’ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.
HQWarrendale, US
Employee Ratings3.6

Latest Updates

Employees (est.) (Dec 2019)103

Key People/Management at First Insight

Greg Petro

Greg Petro

President and CEO
Jim Maloney

Jim Maloney

Kim Harrigal

Kim Harrigal

Chief Technology Officer
Jim Shea

Jim Shea

Chief Marketing Officer
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First Insight Office Locations

First Insight has an office in Warrendale
Warrendale, US (HQ)
2000 Ericsson Dr #200
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First Insight Financials and Metrics

Summary Metrics

Founding Date


First Insight total Funding

$23.4 m

First Insight latest funding size

$14 m

Time since last funding

5 years ago

First Insight investors

First Insight's latest funding round in March 2015 was reported to be $14 m. In total, First Insight has raised $23.4 m
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First Insight Online and Social Media Presence

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First Insight Blogs

2019: The Year Big Tech Fell, Millennials Rose and Brands Tripped

The end of the year is a time for reflection, a moment in time to stop, consider events of the past twelve months, and decide how to improve and adjust as we look ahead into the coming year with a sense of hope. But let’s not put a bow around 2019 just yet. In keeping with this tradition…

2019: The Year Big Tech Fell, Millennials Rose And Brands Tripped

As we look ahead to not only another year, but another decade, let’s reflect back to five of my 2019 predictions and how they played out this year, with the hopes that they can give us a meaningful glimpse into the retail industry moving forward.

Heading Into Holiday: Are Retailers Aligned with Consumer Expectations?

The top five mind shifts retail executives should make as they ramp up for the holidays and 2020.

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love. Savvy retailers and brands are evolving their infl…

How Will Retailers Deal With the New Tariffs Heading Into Holiday 2019?

The retail industry is feeling the effects of 15 percent tariffs imposed on Sept. 1 on a wide range of consumer imports, and is bracing for the impact of their expansion to additional goods on Dec. 15. These tariffs cover a total of about $300 billion worth of imports from China. Increases on tariff…

Mind the Gap – Geo/Gender Disconnects on Diversity and Inclusion

While diversity and inclusion (D&I) themes have taken on a greater mind share across many industries, retail, in particular, has been under a microscope in recent months. In the land of brands, diversity not only comprises who is working at a company but also the products it sells. I…
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First Insight Frequently Asked Questions

  • When was First Insight founded?

    First Insight was founded in 2007.

  • Who are First Insight key executives?

    First Insight's key executives are Greg Petro, Jim Maloney and Kim Harrigal.

  • How many employees does First Insight have?

    First Insight has 103 employees.

  • Who are First Insight competitors?

    Competitors of First Insight include beqom, Tazio and Bizimply.

  • Where is First Insight headquarters?

    First Insight headquarters is located at 2000 Ericsson Dr #200, Warrendale.

  • Where are First Insight offices?

    First Insight has an office in Warrendale.

  • How many offices does First Insight have?

    First Insight has 1 office.