First Insight

First Insight offers the only product testing solution that delivers guidance gained from customers who “show they know” what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation. Our complete SaaS solution empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumers’ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.
Company Growth (employees)
Warrendale, US
Size (employees)
65 (est)+2%
First Insight was founded in 2007 and is headquartered in Warrendale, US

Key People at First Insight

Greg Petro

Greg Petro

President and CEO
Jim Maloney

Jim Maloney

Chief Financial Officer
Kim Harrigal

Kim Harrigal

Chief Technology Officer
Jim Shea

Jim Shea

Chief Marketing Officer

First Insight Office Locations

First Insight has an office in Warrendale
Warrendale, US (HQ)
200 2000 Ericsson Dr

First Insight Data and Metrics

Summary Metrics

Founding Date


Total Funding

$23.4 m

Latest funding size

$14 m

Time since last funding

over 2 years


First Insight's latest funding round in March 2015 was reported to be $14 m. In total, First Insight has raised $23.4 m

Traffic Overview of First Insight

First Insight Online and Social Media Presence

First Insight News and Updates

Sheryl Sandberg’s prescient warning to Hillary Clinton before the 2016 campaign

Last July, Sheryl Sandberg endorsed Hillary Clinton for president in a lengthy post that opened with her daughter’s poignant question: Just a few years ago,…

Almost half of American women shoppers won’t even walk into a store unless there’s a sale

A growing pile of evidence supports a grim conclusion for clothing retailers: Customers are no longer willing to pay full price when they go shopping.…

5 bots to try this week:, Nova Seed, Red Bull tv, LittleShift, and DabBot

This week we get the chance to see a bot therapist in action: LittleShift: How would you describe how you’re feeling? VentureBeat: Happy LittleShift: In one sentence, how would you describe the situation you’re in? VentureBeat: I’m getting ready to go home LittleShift:  Got it. What thoughts were go…

7 things startups should think about when recruiting and keeping employees

Zenefits, Medium, Mixpanel, Fitbit, and Uber — those are just some of the companies experiencing issues around human resources lately. Whether it’s growing teams the right way, letting people go, or dealing with diversity, HR questions have been on the back burner for entrepreneurs. But while there’…

5 lessons learned from making a banking chatbot

GUEST: This is a follow-up to my first post, where I discussed how I built and launched a banking chatbot. I’ve seen a lot of great discussion lately on sites like Medium and LinkedIn about applying conversational interfaces to various industries and workflows. I hope this article advances that disc…

The smartwatch market is running out of time — can it recover?

GUEST: Apple’s Tim Cook drove headlines this month by revealing something we haven’t heard for a while in the smartwatch industry — sales are up. Back in September, the Apple Watch Series 2 put a stake in the ground, ignoring the industry approach of “give them everything” to instead give consumers …
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First Insight Company Life and Culture

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