First Insight

First Insight offers the only product testing solution that delivers guidance gained from customers who “show they know” what should be in your store. We help retailers successfully introduce on-trend short lifecycle merchandise, sell more new items consumers want at full price, and engage customers in innovation. Our complete SaaS solution empowers your merchants, customers, and store associates to take the guesswork out of design, selection, order quantity, and location decisions. We help merchandise planning and product design tap into associates and consumers’ private knowledge through multiple marketing and social network channels. First Insight customers include three of the top seven broadlines retailers.
Type
Private
HQ
Warrendale, US
Founded
2007
Employees
59 (est)-9%
First Insight was founded in 2007 and is headquartered in Warrendale, US

Key People at First Insight

Jim Shea

Jim Shea

Chief Marketing Officer
Greg Petro

Greg Petro

President and CEO
Matt Marshall

Matt Marshall

Chief Operating Officer
John Wolfe

John Wolfe

Chief Customer Officer
Jim Maloney

Jim Maloney

Chief Financial Officer
Kim Harrigal

Kim Harrigal

Chief Technology Officer

First Insight Locations

Warrendale, US

First Insight Metrics

First Insight Summary

Founding Date

2007

Total Funding

$23.4 M

Latest funding size

$14 M

Time since last funding

almost 2 years

Investors

First Insight's latest funding round of $14 M was in March 2015. In total, First Insight has raised $23.4 M.
26% of current employees of First Insight are female and 74% are male.

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First Insight News

First Insight Company Life

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