First Affirmative has managed investment portfolios for socially conscious investors since 1988. Call it green, sustainable, or responsible, we work with money as a tool for transformation.Directing investment capital toward businesses that offer solutions to some of the world's most pressing environmental and social challenges is not only possible, but increasingly common. We help clients invest in companies that contribute to a clean, healthy environment, treat people fairly, embrace equal opportunity, produce safe and useful products, and support efforts to promote a more peaceful world.