We are a company consumer, leader in Latin America, operating under two unalterable, mutually complementary principles: to generate both financial and social value.
We are driven by a corporate philosophy in which the major wish is to attract and satisfy consumer demands, generating income for our stockholders as well as expanding social development.
In every different historic stepping-stone, we have built out business on a fundamental principle: respect for human dignity over and beyond any monetary consideration.
As an outcome of efforts that span 125 years, we diversified to compete in world markets in different fashions:
- Creating Coca-Cola FEMSA, the largest public bottler of Coca-Cola products in the world.
- Becoming the second largest stockholder of Heineken, a leading brewing company in the world sold in more than 70 countries.
- Developing FEMSA Comercio, to operate a number of small-format store chains, that include OXXO, the most accessible proximity stores in Latin America.
- Establishing FEMSA Negocios Estratégicos (Strategic Businesses), a cluster of companies to further the drive of our different business units.
We presently operate in Argentina, Brazil, Chile, Colombia, Costa Rica, Philippines, Guatemala, Mexico, Nicaragua, Panama, Peru and Venezuela, merchandising renown brands of soft drinks, juices, bottled water, and energizing beverages, such as Coca-Cola, Sprite, Ciel, Powerade, and Andatti, serving more that 351 million consumers.