Fatherly is a parenting resource for men who understand that embracing what they’ve become doesn’t mean giving up who they are. Men who want to be great fathers without turning into cliches. Men who spent their formative years laughing at blogs about dads in short shorts, but who will never, ever wear short shorts themselves.
Fatherly mission is twofold: first, the Company aims to be the most robust source of practical parenting advice on the Internet. With a comprehensive suite of content broken down by one's child exact age.
Fatherly will provide info on everything from preparing the home for a baby's arrival, to transitioning them to solid food, to figuring out what to do with this tiny human being once he or she starts walking, talking, and demanding to be shown a good time.
Fatherly doesn't stop there. To expand everyone's mind and possibly turn someone into a super-dad in the process, Fatherly publishes next-level stories that take approaches as unconventional as the generation they speak to. Everyone will find hide-and-go-seek tips from Navy SEALs, travel hacks from professional explorers, even insider school advice from the Secretary of Education.